Rascasse Audience Intelligence

Lonely Planet Audience in United States

A data profile of the people who buy, follow and care about Lonely Planet in United States — modelled from more than twelve digital signal sources. Lonely Planet has an estimated audience of 4,251,830 people in United States.

#10among Travel website in United States#208among Website / Newspaper / Magazine in United States#641in Travel & Leisure

The average Lonely Planet fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lonely Planet profile in United States.

Audience size
4.3M
in United States
Gender
56.3%♀
43.7% male
Age
40.6
average years
Country rank
#7638
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Lonely Planet

56.3% are female, 43.7% are male, average age 40.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Lonely Planet audience in United States
MetricValue
Female56.3%
Male43.7%
Average age40.6
Estimated audience size4,251,830
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Lonely Planet audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Lonely Planet audience comes from United States.

Worldwide audience distribution share by country for Lonely Planet
CountryShare
United States28.4%
Italy12.9%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lonely Planet audience in United States is strongest.

Fig. 05

Top regions by affinity

Lonely Planet fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.89×
02New York~400K1.51×
03Kansas~50K1.49×
04Colorado~100K1.46×
05Washington~100K1.45×
06Oregon~70K1.41×
07Massachusetts~100K1.38×
08California~600K1.32×
09Maine~20K1.29×
10Vermont~9K1.27×
11New Jersey~100K1.26×
12New Hampshire~20K1.19×
13Connecticut~50K1.15×
14Utah~40K1.10×
15Illinois~200K1.09×
16Hawaii~20K1.09×
17Montana~10K1.09×
18Minnesota~70K1.08×
19Virginia~100K1.06×
20Florida~300K1.04×
21Alaska~9K1.04×
22Maryland~80K1.03×
23Rhode Island~10K1.01×
24North Carolina~100K0.98×
25Wisconsin~60K0.96×
26Idaho~20K0.95×
27Pennsylvania~100K0.94×
28Tennessee~80K0.91×
29New Mexico~20K0.90×
30Delaware~10K0.90×
31South Carolina~60K0.89×
32Michigan~100K0.86×
33Georgia~100K0.84×
34Ohio~100K0.82×
35Nevada~30K0.82×
36South Dakota~8K0.82×
37Missouri~60K0.81×
38Kentucky~40K0.81×
39Iowa~30K0.81×
40Texas~300K0.80×
41Arizona~70K0.80×
42Indiana~60K0.79×
43Mississippi~30K0.79×
44Nebraska~20K0.79×
45Louisiana~40K0.78×
46North Dakota~7K0.78×
47West Virginia~20K0.77×
48Arkansas~30K0.72×
49Oklahoma~30K0.70×
50Alabama~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Lonely Planet, United States
0.68×1.00×1.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Lonely Planet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lonely Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →