Lonely Planet Audience in United States
Lonely Planet has an estimated audience of 4,245,956 people in United States. 56.3% are female, 43.7% are male, average age 40.6. Top regions: California, New York, Texas.
The average Lonely Planet fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Lonely Planet fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.6 |
| Estimated audience size | 4,245,956 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 651,580 | 1.4× |
| New York | 347,536 | 1.46× |
| Texas | 307,741 | 0.84× |
| Florida | 301,155 | 1.05× |
| Illinois | 163,001 | 1.15× |
| New Jersey | 147,117 | 1.36× |
| Pennsylvania | 134,797 | 0.94× |
| North Carolina | 132,512 | 1.04× |
| Washington | 128,357 | 1.51× |
| Massachusetts | 126,654 | 1.51× |
| Virginia | 113,503 | 1.1× |
| Georgia | 111,699 | 0.85× |
| Ohio | 107,282 | 0.82× |
| Colorado | 101,358 | 1.51× |
| Michigan | 100,071 | 0.9× |
| Maryland | 76,389 | 1.05× |
| Oregon | 75,759 | 1.56× |
| Arizona | 72,311 | 0.83× |
| Tennessee | 72,100 | 0.85× |
| Minnesota | 71,917 | 1.18× |
| Indiana | 61,887 | 0.8× |
| Wisconsin | 61,576 | 0.96× |
| South Carolina | 55,452 | 0.87× |
| Missouri | 54,160 | 0.79× |
| Connecticut | 49,864 | 1.17× |
| Utah | 42,691 | 1.12× |
| Louisiana | 39,834 | 0.73× |
| Kentucky | 38,306 | 0.72× |
| Nevada | 35,118 | 0.86× |
| Alabama | 32,434 | 0.55× |
| Oklahoma | 30,691 | 0.65× |
| Iowa | 27,703 | 0.79× |
| Kansas | 27,498 | 0.82× |
| Washington, District of Columbia | 23,364 | 1.83× |
| Arkansas | 21,821 | 0.62× |
| Maine | 21,619 | 1.42× |
| Hawaii | 21,505 | 1.18× |
| New Hampshire | 20,900 | 1.25× |
| Idaho | 20,127 | 0.95× |
| New Mexico | 18,957 | 0.89× |
| Mississippi | 18,123 | 0.52× |
| Nebraska | 16,299 | 0.77× |
| Rhode Island | 13,716 | 1.01× |
| Montana | 13,081 | 1.11× |
| West Virginia | 11,619 | 0.59× |
| Vermont | 10,341 | 1.39× |
| Delaware | 9,523 | 0.81× |
| Alaska | 8,715 | 0.96× |
| South Dakota | 6,195 | 0.63× |
| Wyoming | 4,853 | 0.77× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 11.8% |
| Italy | 10.2% |
See Lonely Planet audiences in other countries
More Travel website audiences in United States
- Airbnb (66,796,565)
- Expedia (36,823,335)
- Kayak (18,339,594)
- Booking.com (10,078,194)
- Travelocity (9,749,303)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lonely Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.