Rascasse Audience Intelligence

Lonely Planet Audience in Germany

A data profile of the people who buy, follow and care about Lonely Planet in Germany — modelled from more than twelve digital signal sources. Lonely Planet has an estimated audience of 54,294 people in Germany.

#25among Travel website in Germany#1610among Website / Newspaper / Magazine in Germany#4756in Travel & Leisure

The average Lonely Planet fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eurowings, Ryanair, Liam Neeson, with strongest over-indexing on Eurowings (7.19× the country average).

Demographically, the Lonely Planet audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lonely Planet fan in Germany is more female, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Eurowings.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lonely Planet profile in Germany.

Audience size
54K
in Germany
Gender
56.4%♀
43.6% male
Age
37.9
average years
Country rank
#47417
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Lonely Planet

56.4% are female, 43.6% are male, average age 37.9.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Lonely Planet audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age37.9
Estimated audience size54,294
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Lonely Planet audience in Germany
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Lonely Planet audience comes from Germany.

Worldwide audience distribution share by country for Lonely Planet
CountryShare
United States28.4%
Italy12.9%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lonely Planet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lonely Planet fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.82×
02Hamburg~50K1.45×
03Hessen~200K1.41×
04Bayern~300K1.31×
05Baden-Württemberg~200K1.17×
06Nordrhein-Westfalen~300K1.03×
07Bremen~10K1.00×
08Sachsen~70K0.97×
09Rheinland-Pfalz~70K0.93×
10Schleswig-Holstein~50K0.87×
11Brandenburg~40K0.80×
12Saarland~10K0.79×
13Niedersachsen~100K0.78×
14Thüringen~30K0.75×
15Mecklenburg-Vorpommern~20K0.71×
16Sachsen-Anhalt~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Lonely Planet, Germany
0.68×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lonely Planet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lonely Planet audience
#·InterestCategoryAffinity×
01Courtyard by MarriottTravel & Leisure19.11×
02Dracula UntoldMovies & TV17.90×
03Aer LingusTravel & Leisure16.43×
04NovotelTravel & Leisure15.40×
05Cork (city)Travel & Leisure13.87×
06Irish danceMusic & Radio13.49×
07EDreamsTravel & Leisure12.29×
08Liam NeesonMovies & TV11.55×
09Jamie DornanMovies & TV10.42×
10EurowingsTravel & Leisure7.19×
11Pierce BrosnanMovies & TV6.82×
12RyanairTravel & Leisure6.15×
13On the RoadMovies & TV6.15×
14EasyJetTravel & Leisure5.61×
15Google FlightsTravel & Leisure3.83×
16TripAdvisorTravel & Leisure3.45×
17TUITravel & Leisure3.42×
18Booking.comTravel & Leisure2.76×
19LufthansaTravel & Leisure2.74×
20AirbnbTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lonely Planet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lonely Planet audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.08×
SustainabilityBALANCE1.41×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lonely Planet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Early Adopter MentalityPOWER0.93×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lonely Planet have in Germany?

Lonely Planet has an estimated audience of 54,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lonely Planet fans?

56.4% of Lonely Planet fans are female, 43.6% are male, with an average age of 37.9 years.

03

Which brands do Lonely Planet fans like most?

Lonely Planet fans show strongest brand affinity for Eurowings (7.19×), Ryanair (6.15×), and Liam Neeson (11.55×) over the country average.

04

Where do Lonely Planet fans live in Germany?

Lonely Planet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lonely Planet fans also like?

Beyond Lonely Planet itself, the audience over-indexes on Ryanair (6.15×), Liam Neeson (11.55×), Courtyard by Marriott (19.11×), and Aer Lingus (16.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See Lonely Planet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lonely Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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