Lonely Planet Audience in Germany

Demographics of Lonely Planet fans

Audience persona

The typical Lonely Planet fan in Germany is more female, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Eurowings.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Lonely Planet audiences in other countries

• Lonely Planet — United States
• Lonely Planet — United Kingdom
• Lonely Planet — France
• Lonely Planet — Italy
• Lonely Planet — Spain
• Lonely Planet — Brazil
• Lonely Planet — Japan
• Lonely Planet — South Korea
• Lonely Planet — India

More Travel website audiences in Germany

• Airbnb (15,006,516)
• Booking.com (8,178,794)
• TUI (7,505,211)
• HolidayCheck (5,793,485)
• Trivago (5,433,685)

Frequently asked questions

How many fans does Lonely Planet have in Germany?

Lonely Planet has an estimated audience of 1,491,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lonely Planet fans?

56.4% of Lonely Planet fans are female, 43.6% are male, with an average age of 37.9 years.

Which brands do Lonely Planet fans like most?

Lonely Planet fans show strongest brand affinity for Eurowings (7.19×), Ryanair (6.15×), and Liam Neeson (11.55×) over the country average.

Where do Lonely Planet fans live in Germany?

Lonely Planet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 350,250), Bayern (reach 326,894), and Baden-Württemberg (reach 243,673). These three regions account for the largest share of the active audience.

What other brands do Lonely Planet fans also like?

Beyond Lonely Planet itself, the audience over-indexes on Ryanair (6.15×), Liam Neeson (11.55×), Courtyard by Marriott (19.11×), and Aer Lingus (16.43×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lonely Planet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.