Courtyard by Marriott Audience in Germany
Courtyard by Marriott has an estimated audience of 420,325 people in Germany. 57.6% are female, 42.4% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Senior management, Euphoria, Tagesschau, Oblivion (2013 film), Technical analysis.
The average Courtyard by Marriott fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Senior management, Euphoria, Tagesschau, with strongest over-indexing on Senior management (35× the country average). Demographically, the Courtyard by Marriott audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Courtyard by Marriott fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.7 |
| Estimated audience size | 420,325 |
Audience persona
The typical Courtyard by Marriott fan in Germany is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Senior management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,480 | 0.91× |
| Bayern | 78,471 | 1.16× |
| Baden-Württemberg | 44,204 | 0.77× |
| Niedersachsen | 43,080 | 1.06× |
| Hessen | 29,628 | 0.92× |
| Berlin | 27,239 | 1.45× |
| Hamburg | 19,906 | 2.1× |
| Sachsen | 14,186 | 0.69× |
| Rheinland-Pfalz | 14,057 | 0.67× |
| Schleswig-Holstein | 12,288 | 0.81× |
| Brandenburg | 10,002 | 0.77× |
| Sachsen-Anhalt | 8,394 | 0.77× |
| Mecklenburg-Vorpommern | 8,259 | 1.03× |
| Bremen | 7,535 | 2.1× |
| Thüringen | 4,573 | 0.43× |
| Saarland | 1,934 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Senior management | 35× | Business & Career |
| Euphoria | 4.43× | Movies & TV |
| Tagesschau | 2.38× | Movies & TV |
| Oblivion (2013 film) | 7.04× | Movies & TV |
| Technical analysis | 9.39× | Business & Career |
| Zendaya | 8.03× | Movies & TV |
| Fragrance oil | 11.09× | Beauty & Wellness |
| Dom Pérignon (wine) | 16.33× | Food & Beverages |
| Ethanol fuel | 22.06× | Home & Garden |
| Girard-Perregaux | 14.91× | Fashion & Accessoires |
| Kate Moss | 9.3× | Fashion & Accessoires |
| Frédérique Constant | 16.18× | Fashion & Accessoires |
| Loro Piana | 8.88× | Fashion & Accessoires |
| Jenna Ortega | 3.6× | Movies & TV |
| MarketWatch | 10.8× | Business & Career |
| DVD player | 11.26× | Technology & Electronics |
| Bauhaus | 1.93× | Shopping |
| Origins (cosmetics) | 11.9× | Beauty & Wellness |
| Markus Lanz | 2.94× | Movies & TV |
| Google Maps | 2.04× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.81 |
| Design Affinity | PREMIUM | 1.67 |
| Career Orientation | POWER | 1.46 |
| Luxury Orientation | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.39 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| China | 12.2% |
| India | 6.3% |
See Courtyard by Marriott audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Courtyard by Marriott have in Germany?
Courtyard by Marriott has an estimated audience of 420,325 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Courtyard by Marriott fans?
57.6% of Courtyard by Marriott fans are female, 42.4% are male, with an average age of 44.7 years.
Which brands do Courtyard by Marriott fans like most?
Courtyard by Marriott fans show strongest brand affinity for Senior management (35×), Euphoria (4.43×), and Tagesschau (2.38×) over the country average.
Where do Courtyard by Marriott fans live in Germany?
Courtyard by Marriott fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,480), Bayern (reach 78,471), and Baden-Württemberg (reach 44,204). These three regions account for the largest share of the active audience.
What other brands do Courtyard by Marriott fans also like?
Beyond Courtyard by Marriott itself, the audience over-indexes on Euphoria (4.43×), Tagesschau (2.38×), Oblivion (2013 film) (7.04×), and Technical analysis (9.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Courtyard by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.