Rascasse Audience Intelligence

Courtyard by Marriott Target Market in Germany

A data profile of the people who buy, follow and care about Courtyard by Marriott in Germany — modelled from more than twelve digital signal sources. Courtyard by Marriott has an estimated audience of 409,769 people in Germany.

#15among Hotel in Germany#1772among Brand in Germany#1087in Travel & Leisure

The average Courtyard by Marriott fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Senior management, Zendaya, Tagesschau, with strongest over-indexing on Senior management (35× the country average).

Demographically, the Courtyard by Marriott audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Courtyard by Marriott fan in Germany is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Senior management.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Courtyard by Marriott profile in Germany.

Audience size
410K
in Germany
Gender
57.6%♀
42.4% male
Age
44.7
average years
Country rank
#13757
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Courtyard by Marriott

57.6% are female, 42.4% are male, average age 44.7.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Courtyard by Marriott audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age44.7
Estimated audience size409,769
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Courtyard by Marriott audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4928%
50+29%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Courtyard by Marriott audience comes from Germany.

Worldwide audience distribution share by country for Courtyard by Marriott
CountryShare
United States29.9%
China12.1%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Courtyard by Marriott audience in Germany is strongest.

Fig. 05

Top regions by affinity

Courtyard by Marriott customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K2.52×
02Bremen~8K2.11×
03Berlin~30K1.54×
04Bayern~80K1.15×
05Mecklenburg-Vorpommern~8K1.05×
06Niedersachsen~40K1.03×
07Nordrhein-Westfalen~80K0.86×
08Hessen~30K0.85×
09Sachsen-Anhalt~9K0.80×
10Schleswig-Holstein~10K0.75×
11Brandenburg~10K0.75×
12Baden-Württemberg~40K0.71×
13Sachsen~10K0.69×
14Rheinland-Pfalz~10K0.62×
15Saarland~3K0.57×
16Thüringen~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Courtyard by Marriott, Germany
0.51×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Courtyard by Marriott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Courtyard by Marriott audience
#·InterestCategoryAffinity×
01Senior managementBusiness & Career35.00×
02Ethanol fuelHome & Garden22.06×
03Dom Pérignon (wine)Food & Beverages16.33×
04Frédérique ConstantFashion & Accessoires16.18×
05Girard-PerregauxFashion & Accessoires14.91×
06Origins (cosmetics)Beauty & Wellness11.90×
07DVD playerTechnology & Electronics11.26×
08Barbara PalvinFashion & Accessoires11.13×
09Fragrance oilBeauty & Wellness11.09×
10MarketWatchBusiness & Career10.80×
11Marriott Hotels & ResortsTravel & Leisure10.26×
12Technical analysisBusiness & Career9.39×
13Kate MossFashion & Accessoires9.30×
14Loro PianaFashion & Accessoires8.88×
15ZendayaMovies & TV8.03×
16Oblivion (2013 film)Movies & TV7.04×
17Jenna OrtegaMovies & TV3.60×
18Julia KlöcknerPolitics & Society3.26×
19TagesschauMovies & TV2.38×
20BauhausShopping1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Courtyard by Marriott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Courtyard by Marriott audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
Design AffinityPREMIUM1.68×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Courtyard by Marriott audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.78×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Courtyard by Marriott's target market in Germany?

Courtyard by Marriott's target market in Germany covers an estimated 409,769 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Courtyard by Marriott customers?

57.6% of the Courtyard by Marriott audience are female, 42.4% are male, with an average age of 44.7 years.

03

Which brands do Courtyard by Marriott fans like most?

Courtyard by Marriott fans show strongest brand affinity for Senior management (35×), Zendaya (8.03×), and Tagesschau (2.38×) over the country average.

04

Where do Courtyard by Marriott fans live in Germany?

Courtyard by Marriott fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Courtyard by Marriott fans also like?

Beyond Courtyard by Marriott itself, the audience over-indexes on Zendaya (8.03×), Tagesschau (2.38×), Technical analysis (9.39×), and Dom Pérignon (wine) (16.33×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Courtyard by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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