Courtyard by Marriott Audience in United States

Courtyard by Marriott logo

Courtyard by Marriott has an estimated audience of 2,270,921 people in United States. 58.1% are female, 41.9% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Motel 6, Fairfield Inn by Marriott, Hampton Inn, Momondo, Wyndham Hotels & Resorts.

The average Courtyard by Marriott fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motel 6, Fairfield Inn by Marriott, Hampton Inn, with strongest over-indexing on Motel 6 (18.03× the country average). Demographically, the Courtyard by Marriott audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Courtyard by Marriott fans

Demographic split for Courtyard by Marriott audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.9
Estimated audience size2,270,921

Audience persona

The typical Courtyard by Marriott fan in United States is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Motel 6.

Top regions in United States

Top regions ranked by reach for Courtyard by Marriott in United States
RegionReachAffinity
California282,9621.13×
Texas240,9001.23×
Florida187,1751.22×
New York127,2231×
North Carolina86,0111.26×
Georgia79,0581.13×
Pennsylvania70,2130.92×
Virginia70,0251.27×
Ohio65,0080.93×
New Jersey60,5481.05×
Illinois59,5830.79×
Michigan59,1251×
Washington50,8471.12×
Tennessee48,1301.06×
Massachusetts46,8381.05×
Colorado46,5681.3×
Arizona42,9310.93×
South Carolina41,2451.21×
Indiana40,1860.97×
Louisiana38,1001.3×
Maryland37,0380.95×
Missouri31,8520.87×
Alabama28,4390.9×
Minnesota27,7880.85×
Oregon26,3581.01×
Connecticut24,0181.05×
Kentucky23,3890.82×
Oklahoma20,6050.82×
Arkansas20,4701.09×
Wisconsin20,4520.6×
Utah20,3491×
Hawaii19,5282×
Mississippi18,6761×
Nevada17,2660.79×
Kansas17,2620.96×
Iowa15,1000.81×
New Mexico12,9111.13×
Nebraska10,6630.94×
Washington, District of Columbia10,2441.5×
New Hampshire9,8811.1×
Idaho9,0610.8×
West Virginia7,2310.68×
Maine6,4130.79×
Delaware6,2060.99×
Rhode Island5,1870.72×
Montana5,0230.8×
North Dakota4,6130.99×
Vermont4,3531.09×
South Dakota4,3170.82×
Alaska3,2970.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Courtyard by Marriott audience
BrandAffinityCategory
Motel 618.03×Travel & Leisure
Fairfield Inn by Marriott28.57×Travel & Leisure
Hampton Inn12.68×Travel & Leisure
Momondo30.94×Travel & Leisure
Wyndham Hotels & Resorts16.14×Travel & Leisure
Days Inn18.58×Travel & Leisure
Sales promotion2.32×Shopping
Wingate By Wyndham35.45×Travel & Leisure
Nature2.1×Home & Garden
Best Western9.8×Travel & Leisure
CheapOair8.72×Travel & Leisure
Hilton Garden Inn11.43×Travel & Leisure
Marriott Hotels & Resorts5.67×Travel & Leisure
Google Flights3.52×Travel & Leisure
Culture1.73×Literature
Hostelling International5.58×Travel & Leisure
Expedia3.01×Travel & Leisure
Hotels1.97×Travel & Leisure
United States1.55×Travel & Leisure
Holiday2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Courtyard by Marriott audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Convenience OrientationPREMIUM1.66
TravellingTHRILL1.64
Quality AwarenessPREMIUM1.54
Price SensitivityPREMIUM1.47
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Courtyard by Marriott
CountryShare
United States29.9%
China12.2%
India6.3%

See Courtyard by Marriott audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Courtyard by Marriott have in United States?

Courtyard by Marriott has an estimated audience of 2,270,921 people in United States, concentrated in California and Texas.

What is the gender split and age of Courtyard by Marriott fans?

58.1% of Courtyard by Marriott fans are female, 41.9% are male, with an average age of 44.9 years.

Which brands do Courtyard by Marriott fans like most?

Courtyard by Marriott fans show strongest brand affinity for Motel 6 (18.03×), Fairfield Inn by Marriott (28.57×), and Hampton Inn (12.68×) over the country average.

Where do Courtyard by Marriott fans live in United States?

Courtyard by Marriott fans in United States are most concentrated in California (reach 282,962), Texas (reach 240,900), and Florida (reach 187,175). These three regions account for the largest share of the active audience.

What other brands do Courtyard by Marriott fans also like?

Beyond Courtyard by Marriott itself, the audience over-indexes on Fairfield Inn by Marriott (28.57×), Hampton Inn (12.68×), Momondo (30.94×), and Wyndham Hotels & Resorts (16.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Courtyard by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.