Rascasse Audience Intelligence

Courtyard by Marriott Target Market in United States

A data profile of the people who buy, follow and care about Courtyard by Marriott in United States — modelled from more than twelve digital signal sources. Courtyard by Marriott has an estimated audience of 2,281,818 people in United States.

#13among Hotel in United States#1288among Brand in United States#1020in Travel & Leisure

The average Courtyard by Marriott fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motel 6, Fairfield Inn by Marriott, Hampton Inn, with strongest over-indexing on Motel 6 (18.03× the country average).

Demographically, the Courtyard by Marriott audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Courtyard by Marriott fan in United States is more female, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Motel 6.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Courtyard by Marriott profile in United States.

Audience size
2.3M
in United States
Gender
58.1%♀
41.9% male
Age
44.9
average years
Country rank
#12801
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Courtyard by Marriott

58.1% are female, 41.9% are male, average age 44.9.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Courtyard by Marriott audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.9
Estimated audience size2,281,818
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Courtyard by Marriott audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Courtyard by Marriott audience comes from United States.

Worldwide audience distribution share by country for Courtyard by Marriott
CountryShare
United States29.9%
China12.1%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Courtyard by Marriott audience in United States is strongest.

Fig. 05

Top regions by affinity

Courtyard by Marriott customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.21×
02Washington, District of Columbia~10K1.62×
03Colorado~50K1.27×
04Virginia~70K1.24×
05Louisiana~40K1.22×
06Florida~200K1.19×
07Texas~200K1.18×
08New Mexico~10K1.17×
09Vermont~5K1.14×
10South Carolina~40K1.13×
11North Carolina~80K1.12×
12Montana~7K1.12×
13New Hampshire~10K1.10×
14Washington~50K1.09×
15California~300K1.08×
16Georgia~70K1.06×
17Massachusetts~50K1.04×
18Oregon~30K1.04×
19Arkansas~20K1.04×
20Tennessee~50K1.03×
21Connecticut~20K1.03×
22Utah~20K1.02×
23Mississippi~20K1.01×
24North Dakota~5K1.01×
25New Jersey~60K1.00×
26New York~100K0.98×
27Alaska~5K0.95×
28Arizona~40K0.94×
29South Dakota~5K0.93×
30Kansas~20K0.92×
31Delaware~6K0.92×
32Michigan~50K0.91×
33Maryland~40K0.91×
34Indiana~40K0.90×
35Nebraska~10K0.90×
36Pennsylvania~70K0.88×
37Idaho~10K0.87×
38Missouri~30K0.86×
39Ohio~60K0.85×
40Alabama~30K0.83×
41Minnesota~30K0.82×
42Iowa~20K0.82×
43Maine~7K0.81×
44Kentucky~20K0.78×
45Nevada~20K0.78×
46Rhode Island~6K0.78×
47Oklahoma~20K0.77×
48Illinois~60K0.76×
49West Virginia~8K0.72×
50Wisconsin~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Courtyard by Marriott, United States
0.61×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Courtyard by Marriott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Courtyard by Marriott audience
#·InterestCategoryAffinity×
01Wingate By WyndhamTravel & Leisure35.45×
02MomondoTravel & Leisure30.94×
03Fairfield Inn by MarriottTravel & Leisure28.57×
04Days InnTravel & Leisure18.58×
05Motel 6Travel & Leisure18.03×
06Wyndham Hotels & ResortsTravel & Leisure16.14×
07Hampton InnTravel & Leisure12.68×
08Hilton Garden InnTravel & Leisure11.43×
09Best WesternTravel & Leisure9.80×
10CheapOairTravel & Leisure8.72×
11Marriott Hotels & ResortsTravel & Leisure5.67×
12Hostelling InternationalTravel & Leisure5.58×
13Google FlightsTravel & Leisure3.52×
14ExpediaTravel & Leisure3.01×
15Sales promotionShopping2.32×
16Sam's ClubShopping2.28×
17NatureHome & Garden2.10×
18HotelsTravel & Leisure1.97×
19CultureLiterature1.73×
20United StatesTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Courtyard by Marriott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Courtyard by Marriott audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.52×
Community OrientationOPEN1.73×
Family OrientationCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Courtyard by Marriott audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
ExtroversionTHRILL0.95×
SustainabilityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Courtyard by Marriott's target market in United States?

Courtyard by Marriott's target market in United States covers an estimated 2,281,818 people, concentrated in California and Texas.

02

What is the gender split and age of Courtyard by Marriott customers?

58.1% of the Courtyard by Marriott audience are female, 41.9% are male, with an average age of 44.9 years.

03

Which brands do Courtyard by Marriott fans like most?

Courtyard by Marriott fans show strongest brand affinity for Motel 6 (18.03×), Fairfield Inn by Marriott (28.57×), and Hampton Inn (12.68×) over the country average.

04

Where do Courtyard by Marriott fans live in United States?

Courtyard by Marriott fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Courtyard by Marriott fans also like?

Beyond Courtyard by Marriott itself, the audience over-indexes on Fairfield Inn by Marriott (28.57×), Hampton Inn (12.68×), Momondo (30.94×), and Wyndham Hotels & Resorts (16.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Courtyard by Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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