Rascasse Audience Intelligence

Days Inn Target Market in United States

A data profile of the people who buy, follow and care about Days Inn in United States — modelled from more than twelve digital signal sources. Days Inn has an estimated audience of 1,336,745 people in United States.

#1975among Brand in United States#1464in Travel & Leisure

The average Days Inn fan in United States is 40.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Motel 6, CheapOair, Red Roof Inn, with strongest over-indexing on Motel 6 (64.64× the country average).

Demographically, the Days Inn audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Days Inn fan in United States is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Motel 6.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Days Inn profile in United States.

Audience size
1.3M
in United States
Gender
56.2%♀
43.8% male
Age
40.4
average years
Country rank
#19322
Brand in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Days Inn

56.2% are female, 43.8% are male, average age 40.4.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Days Inn audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.4
Estimated audience size1,336,745
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Days Inn audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3916%
40-4922%
50+25%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Days Inn audience comes from United States.

Worldwide audience distribution share by country for Days Inn
CountryShare
United States67.4%
Canada9.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Days Inn audience in United States is strongest.

Fig. 05

Top regions by affinity

Days Inn customers by region in United States
#RegionReachAffinity×
01New Mexico~20K2.60×
02South Carolina~50K2.24×
03Mississippi~30K2.23×
04Wyoming~5K2.15×
05South Dakota~7K1.96×
06Delaware~7K1.75×
07Arkansas~20K1.66×
08Alabama~30K1.64×
09North Carolina~70K1.55×
10Oklahoma~20K1.48×
11North Dakota~4K1.45×
12Georgia~70K1.44×
13Louisiana~30K1.39×
14Virginia~50K1.34×
15Florida~100K1.29×
16Montana~5K1.22×
17Tennessee~40K1.21×
18Kentucky~20K1.19×
19Missouri~30K1.14×
20West Virginia~8K1.12×
21Iowa~10K1.11×
22Indiana~30K1.10×
23Texas~100K1.01×
24Maryland~30K1.01×
25Kansas~10K0.98×
26Pennsylvania~50K0.97×
27Michigan~40K0.93×
28Ohio~40K0.91×
29Arizona~30K0.90×
30Wisconsin~20K0.89×
31Washington, District of Columbia~4K0.83×
32New Jersey~30K0.73×
33Colorado~20K0.72×
34Vermont~2K0.60×
35Utah~8K0.59×
36Washington~20K0.57×
37Nebraska~4K0.57×
38Minnesota~10K0.53×
39California~90K0.52×
40Maine~3K0.51×
41Connecticut~7K0.48×
42Illinois~20K0.46×
43Nevada~7K0.46×
44New York~40K0.44×
45Oregon~7K0.40×
46Idaho~3K0.36×
47New Hampshire~2K0.36×
48Hawaii~2K0.34×
49Rhode Island~2K0.32×
50Massachusetts~6K0.21×
Fig. 06

Affinity by region

Affinity by region — Days Inn, United States
0.21×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Days Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Days Inn audience
#·InterestCategoryAffinity×
01Super 8 MotelsTravel & Leisure107.82×
02MomondoTravel & Leisure94.05×
03Staybridge SuitesTravel & Leisure77.05×
04Red Roof InnTravel & Leisure71.56×
05Motel 6Travel & Leisure64.64×
06Candlewood SuitesTravel & Leisure61.87×
07Hotel IndigoTravel & Leisure58.73×
08Four Points by SheratonTravel & Leisure47.47×
09CheapOairTravel & Leisure45.45×
10Fairfield Inn by MarriottTravel & Leisure43.64×
11Residence Inn by MarriottTravel & Leisure37.36×
12Wyndham Hotels & ResortsTravel & Leisure29.94×
13Choice HotelsTravel & Leisure24.63×
14Hampton InnTravel & Leisure21.86×
15Allegiant AirTravel & Leisure19.78×
16Best WesternTravel & Leisure17.19×
17Melissa RauchMovies & TV11.68×
18Travel agencyTravel & Leisure9.91×
19Spirit AirlinesTravel & Leisure9.08×
20WeekBusiness & Career7.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Days Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Days Inn audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.96×
Need for SecurityCONSERVATISM1.44×
Social Media UsageJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Days Inn audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Luxury OrientationPREMIUM0.87×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Days Inn's target market in United States?

Days Inn's target market in United States covers an estimated 1,336,745 people, concentrated in Florida and Texas.

02

What is the gender split and age of Days Inn customers?

56.2% of the Days Inn audience are female, 43.8% are male, with an average age of 40.4 years.

03

Which brands do Days Inn fans like most?

Days Inn fans show strongest brand affinity for Motel 6 (64.64×), CheapOair (45.45×), and Red Roof Inn (71.56×) over the country average.

04

Where do Days Inn fans live in United States?

Days Inn fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Days Inn fans also like?

Beyond Days Inn itself, the audience over-indexes on CheapOair (45.45×), Red Roof Inn (71.56×), Momondo (94.05×), and Staybridge Suites (77.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Days Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Days Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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