Days Inn Audience in United States

Days Inn logo

Days Inn has an estimated audience of 1,488,668 people in United States. 56.2% are female, 43.8% are male, average age 40.4. Top regions: Florida, Texas, California. Top brand affinities: Motel 6, CheapOair, Red Roof Inn, Momondo, Staybridge Suites.

The average Days Inn fan in United States is 40.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Motel 6, CheapOair, Red Roof Inn, with strongest over-indexing on Motel 6 (64.64× the country average). Demographically, the Days Inn audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Days Inn fans

Demographic split for Days Inn audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.4
Estimated audience size1,488,668

Audience persona

The typical Days Inn fan in United States is more female, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Motel 6.

Top regions in United States

Top regions ranked by reach for Days Inn in United States
RegionReachAffinity
Florida142,6401.42×
Texas140,9941.1×
California87,3510.53×
North Carolina76,6711.71×
Georgia72,2651.58×
South Carolina55,4942.48×
Virginia52,7051.45×
Pennsylvania51,2131.02×
Ohio44,2210.96×
Michigan38,5480.99×
New York38,1510.46×
Tennessee36,5341.22×
Alabama35,1421.69×
Indiana31,2391.15×
New Jersey29,5310.78×
Missouri28,3541.18×
Maryland27,5901.08×
Louisiana27,5351.43×
Arizona27,0020.89×
Mississippi26,8592.19×
Oklahoma24,9901.51×
Illinois23,2820.47×
Kentucky23,1081.24×
Arkansas21,0721.72×
Wisconsin20,7480.93×
Washington17,4870.59×
New Mexico17,2442.31×
Colorado16,8750.72×
Iowa13,2521.08×
Kansas11,6921×
Minnesota10,9390.51×
West Virginia7,6951.11×
Utah7,3830.55×
Delaware7,3301.78×
Connecticut7,1990.48×
South Dakota6,3231.84×
Oregon6,2950.37×
Massachusetts5,8270.2×
Nevada5,7810.4×
Montana4,1271×
Washington, District of Columbia3,8020.85×
North Dakota3,6111.18×
Wyoming3,4711.57×
Nebraska3,3910.45×
Maine2,4800.47×
Idaho1,7930.24×
New Hampshire1,4950.25×
Vermont1,4110.54×
Hawaii8860.14×
Rhode Island5130.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Days Inn audience
BrandAffinityCategory
Motel 664.64×Travel & Leisure
CheapOair45.45×Travel & Leisure
Red Roof Inn71.56×Travel & Leisure
Momondo94.05×Travel & Leisure
Staybridge Suites77.05×Travel & Leisure
Candlewood Suites61.87×Travel & Leisure
Super 8 Motels107.82×Travel & Leisure
Hotel Indigo58.73×Travel & Leisure
Fairfield Inn by Marriott43.64×Travel & Leisure
Allegiant Air19.78×Travel & Leisure
Week7.16×Business & Career
Hampton Inn21.86×Travel & Leisure
Choice Hotels24.63×Travel & Leisure
Residence Inn by Marriott37.36×Travel & Leisure
Wyndham Hotels & Resorts29.94×Travel & Leisure
Four Points by Sheraton47.47×Travel & Leisure
Travel agency9.91×Travel & Leisure
Best Western17.19×Travel & Leisure
Aloft Hotels48.26×Travel & Leisure
Spirit Airlines9.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Days Inn audience
TraitClusterScore
Sports ActivityPOWER2.28
Family OrientationCONSERVATISM2
TravellingTHRILL1.94
Convenience OrientationPREMIUM1.83
Career OrientationPOWER1.68
Quality AwarenessPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Days Inn
CountryShare
United States69.1%
Canada9.6%
United Kingdom5.0%

See Days Inn audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Days Inn have in United States?

Days Inn has an estimated audience of 1,488,668 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Days Inn fans?

56.2% of Days Inn fans are female, 43.8% are male, with an average age of 40.4 years.

Which brands do Days Inn fans like most?

Days Inn fans show strongest brand affinity for Motel 6 (64.64×), CheapOair (45.45×), and Red Roof Inn (71.56×) over the country average.

Where do Days Inn fans live in United States?

Days Inn fans in United States are most concentrated in Florida (reach 142,640), Texas (reach 140,994), and California (reach 87,351). These three regions account for the largest share of the active audience.

What other brands do Days Inn fans also like?

Beyond Days Inn itself, the audience over-indexes on CheapOair (45.45×), Red Roof Inn (71.56×), Momondo (94.05×), and Staybridge Suites (77.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Days Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.