Rascasse Audience Intelligence

Hampton Inn Target Market in United States

A data profile of the people who buy, follow and care about Hampton Inn in United States — modelled from more than twelve digital signal sources. Hampton Inn has an estimated audience of 4,513,383 people in United States.

#5among Hotel in United States#751among Brand in United States#616in Travel & Leisure

The average Hampton Inn fan in United States is 45.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Melissa Rauch, Hostelling International, CheapOair, with strongest over-indexing on Melissa Rauch (64.34× the country average).

Demographically, the Hampton Inn audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hampton Inn fan in United States is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Melissa Rauch.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hampton Inn profile in United States.

Audience size
4.5M
in United States
Gender
62.5%♀
37.5% male
Age
45.8
average years
Country rank
#7286
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hampton Inn

62.5% are female, 37.5% are male, average age 45.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Hampton Inn audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.8
Estimated audience size4,513,383
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Hampton Inn audience in United States
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4926%
50+33%
Fig. 04

Worldwide distribution

67.2%

of the worldwide Hampton Inn audience comes from United States.

Worldwide audience distribution share by country for Hampton Inn
CountryShare
United States67.2%
China11.0%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hampton Inn audience in United States is strongest.

Fig. 05

Top regions by affinity

Hampton Inn customers by region in United States
#RegionReachAffinity×
01South Carolina~100K1.66×
02Wyoming~10K1.62×
03West Virginia~40K1.58×
04Alabama~100K1.51×
05Mississippi~60K1.50×
06North Carolina~200K1.37×
07Tennessee~100K1.37×
08Virginia~100K1.28×
09Georgia~200K1.27×
10Arkansas~50K1.24×
11Maine~20K1.23×
12Florida~400K1.18×
13Louisiana~70K1.18×
14New Mexico~30K1.16×
15Kentucky~70K1.15×
16Oklahoma~60K1.13×
17Indiana~100K1.11×
18Kansas~40K1.08×
19Vermont~9K1.08×
20Maryland~90K1.06×
21Pennsylvania~200K1.04×
22Ohio~200K1.04×
23Nebraska~20K1.03×
24Michigan~100K1.02×
25Missouri~80K1.02×
26New Hampshire~20K1.02×
27Rhode Island~20K1.01×
28Iowa~40K0.93×
29Delaware~10K0.93×
30Utah~40K0.89×
31South Dakota~10K0.89×
32Colorado~60K0.86×
33Illinois~100K0.84×
34Montana~10K0.83×
35Idaho~20K0.82×
36Texas~300K0.81×
37Connecticut~40K0.81×
38North Dakota~8K0.80×
39New Jersey~100K0.79×
40Wisconsin~60K0.79×
41New York~200K0.78×
42Arizona~80K0.78×
43Washington, District of Columbia~10K0.78×
44Massachusetts~70K0.74×
45Minnesota~50K0.70×
46Nevada~30K0.70×
47Washington~60K0.63×
48Oregon~30K0.57×
49California~300K0.56×
50Hawaii~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Hampton Inn, United States
0.47×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hampton Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hampton Inn audience
#·InterestCategoryAffinity×
01Melissa RauchMovies & TV64.34×
02EurostarCars & Mobility48.38×
03MomondoTravel & Leisure40.40×
04Hostelling InternationalTravel & Leisure38.38×
05CheapOairTravel & Leisure33.74×
06CDWTechnology & Electronics30.32×
07Staybridge SuitesTravel & Leisure29.90×
08Candlewood SuitesTravel & Leisure29.69×
09Copa AirlinesTravel & Leisure27.39×
10Red Roof InnTravel & Leisure25.98×
11Anjelica HustonMovies & TV24.81×
12Motel 6Travel & Leisure23.60×
13The A-TeamMovies & TV23.39×
14Hilton Garden InnTravel & Leisure23.38×
15Residence Inn by MarriottTravel & Leisure21.50×
16Choice HotelsTravel & Leisure19.86×
17OahuTravel & Leisure15.68×
18TransUnionTechnology & Electronics13.83×
19Allegiant AirTravel & Leisure9.56×
20Bank of AmericaBusiness & Career7.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hampton Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hampton Inn audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.71×
Luxury OrientationPREMIUM1.28×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hampton Inn audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Pet OwnershipJOY1.00×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hampton Inn's target market in United States?

Hampton Inn's target market in United States covers an estimated 4,513,383 people, concentrated in Florida and Texas.

02

What is the gender split and age of Hampton Inn customers?

62.5% of the Hampton Inn audience are female, 37.5% are male, with an average age of 45.8 years.

03

Which brands do Hampton Inn fans like most?

Hampton Inn fans show strongest brand affinity for Melissa Rauch (64.34×), Hostelling International (38.38×), and CheapOair (33.74×) over the country average.

04

Where do Hampton Inn fans live in United States?

Hampton Inn fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hampton Inn fans also like?

Beyond Hampton Inn itself, the audience over-indexes on Hostelling International (38.38×), CheapOair (33.74×), Bank of America (7.47×), and Motel 6 (23.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hampton Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hampton Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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