Hampton Inn Audience in United States

Hampton Inn logo

Hampton Inn has an estimated audience of 4,795,510 people in United States. 62.5% are female, 37.5% are male, average age 45.8. Top regions: Florida, Texas, California. Top brand affinities: Hostelling International, CheapOair, Bank of America, Motel 6, Hilton Garden Inn.

The average Hampton Inn fan in United States is 45.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Hostelling International, CheapOair, Bank of America, with strongest over-indexing on Hostelling International (38.38× the country average). Demographically, the Hampton Inn audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Hampton Inn fans

Demographic split for Hampton Inn audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.8
Estimated audience size4,795,510

Audience persona

The typical Hampton Inn fan in United States is more female, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Hampton Inn in United States
RegionReachAffinity
Florida406,6641.25×
Texas351,2190.85×
California294,6650.56×
New York215,3360.8×
North Carolina210,8131.46×
Georgia205,7961.39×
Pennsylvania174,5301.08×
Ohio161,8411.1×
Virginia151,5811.3×
Illinois143,6560.9×
Tennessee137,7791.43×
Michigan137,6021.1×
South Carolina127,8781.77×
Alabama103,1171.54×
New Jersey102,4070.84×
Indiana100,5691.15×
Maryland92,9821.13×
Missouri79,0291.02×
Louisiana76,4991.24×
Massachusetts73,3430.78×
Arizona72,9420.74×
Kentucky69,1891.15×
Colorado62,5260.83×
Washington61,4710.64×
Oklahoma60,5451.14×
Mississippi59,4491.5×
Wisconsin57,5830.8×
Arkansas49,0541.24×
Minnesota47,7270.69×
Kansas40,6711.08×
Connecticut40,3020.84×
Utah37,4140.87×
Iowa36,5310.92×
West Virginia34,5441.55×
Nevada33,0530.71×
Oregon29,2250.53×
New Mexico25,6491.07×
Nebraska24,1141×
Maine21,3301.24×
New Hampshire18,4420.98×
Idaho18,3200.76×
Rhode Island15,6811.03×
Delaware12,1380.92×
Washington, District of Columbia10,6940.74×
Montana9,9420.75×
Wyoming9,3151.31×
Hawaii8,5980.42×
Vermont8,4371×
South Dakota8,3320.75×
North Dakota5,9490.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hampton Inn audience
BrandAffinityCategory
Hostelling International38.38×Travel & Leisure
CheapOair33.74×Travel & Leisure
Bank of America7.47×Business & Career
Motel 623.6×Travel & Leisure
Hilton Garden Inn23.38×Travel & Leisure
Choice Hotels19.86×Travel & Leisure
Anjelica Huston24.81×Movies & TV
Copa Airlines27.39×Travel & Leisure
Oahu15.68×Travel & Leisure
Red Roof Inn25.98×Travel & Leisure
Eurostar48.38×Cars & Mobility
Momondo40.4×Travel & Leisure
TransUnion13.83×Technology & Electronics
Staybridge Suites29.9×Travel & Leisure
CDW30.32×Technology & Electronics
Candlewood Suites29.69×Travel & Leisure
Residence Inn by Marriott21.5×Travel & Leisure
Four Points by Sheraton30.7×Travel & Leisure
Best Western11.87×Travel & Leisure
Omio49.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hampton Inn audience
TraitClusterScore
Career OrientationPOWER1.93
TravellingTHRILL1.61
Family OrientationCONSERVATISM1.61
Sports ActivityPOWER1.51
Quality AwarenessPREMIUM1.5
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Hampton Inn
CountryShare
United States69.7%
China10.8%
Canada3.8%

See Hampton Inn audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Hampton Inn have in United States?

Hampton Inn has an estimated audience of 4,795,510 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Hampton Inn fans?

62.5% of Hampton Inn fans are female, 37.5% are male, with an average age of 45.8 years.

Which brands do Hampton Inn fans like most?

Hampton Inn fans show strongest brand affinity for Hostelling International (38.38×), CheapOair (33.74×), and Bank of America (7.47×) over the country average.

Where do Hampton Inn fans live in United States?

Hampton Inn fans in United States are most concentrated in Florida (reach 406,664), Texas (reach 351,219), and California (reach 294,665). These three regions account for the largest share of the active audience.

What other brands do Hampton Inn fans also like?

Beyond Hampton Inn itself, the audience over-indexes on CheapOair (33.74×), Bank of America (7.47×), Motel 6 (23.6×), and Hilton Garden Inn (23.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hampton Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.