Rascasse Audience Intelligence

Choice Hotels Target Market in United States

A data profile of the people who buy, follow and care about Choice Hotels in United States — modelled from more than twelve digital signal sources. Choice Hotels has an estimated audience of 3,725,094 people in United States.

#9among Hotel in United States#886among Brand in United States#705in Travel & Leisure

The average Choice Hotels fan in United States is 45.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include Hostelling International, CheapOair, Motel 6, with strongest over-indexing on Hostelling International (22.03× the country average).

Demographically, the Choice Hotels audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Choice Hotels fan in United States is more male, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Choice Hotels profile in United States.

Audience size
3.7M
in United States
Gender
43.8%♀
56.2% male
Age
45.9
average years
Country rank
#8544
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Choice Hotels

43.8% are female, 56.2% are male, average age 45.9.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Choice Hotels audience in United States
MetricValue
Female43.8%
Male56.2%
Average age45.9
Estimated audience size3,725,094
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Choice Hotels audience in United States
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4926%
50+33%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Choice Hotels audience comes from United States.

Worldwide audience distribution share by country for Choice Hotels
CountryShare
United States81.0%
Canada4.9%
Australia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Choice Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Choice Hotels customers by region in United States
#RegionReachAffinity×
01Wyoming~10K1.85×
02South Dakota~20K1.74×
03North Dakota~10K1.74×
04South Carolina~100K1.71×
05Mississippi~50K1.62×
06New Mexico~30K1.59×
07Tennessee~100K1.57×
08Alabama~80K1.44×
09Montana~20K1.44×
10Iowa~40K1.43×
11North Carolina~200K1.40×
12West Virginia~20K1.39×
13Georgia~200K1.35×
14Arkansas~40K1.33×
15Nebraska~20K1.25×
16Wisconsin~70K1.24×
17Kentucky~60K1.20×
18Kansas~30K1.15×
19Missouri~70K1.12×
20Virginia~100K1.10×
21Indiana~70K1.09×
22Louisiana~50K1.08×
23Colorado~60K1.06×
24Michigan~100K1.00×
25Oklahoma~40K0.98×
26Delaware~10K0.97×
27Maryland~60K0.95×
28Minnesota~50K0.94×
29Ohio~100K0.92×
30Arizona~70K0.89×
31Florida~200K0.87×
32Idaho~20K0.86×
33Pennsylvania~100K0.84×
34Utah~30K0.84×
35Illinois~100K0.80×
36Oregon~30K0.76×
37Texas~200K0.72×
38Maine~10K0.72×
39Vermont~4K0.68×
40New Hampshire~9K0.63×
41Washington~40K0.57×
42Washington, District of Columbia~6K0.56×
43Nevada~20K0.53×
44Connecticut~20K0.50×
45New York~90K0.45×
46New Jersey~40K0.43×
47Rhode Island~5K0.41×
48Massachusetts~30K0.38×
49California~100K0.36×
50Hawaii~4K0.28×
Fig. 06

Affinity by region

Affinity by region — Choice Hotels, United States
0.28×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Choice Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Choice Hotels audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility43.14×
02MomondoTravel & Leisure39.55×
03Association of Surgical TechnologistsHealth36.87×
04Staybridge SuitesTravel & Leisure35.13×
05CDWTechnology & Electronics34.63×
06CheapOairTravel & Leisure34.27×
07Four Points by SheratonTravel & Leisure32.36×
08Red Roof InnTravel & Leisure31.11×
09Copa AirlinesTravel & Leisure27.02×
10Motel 6Travel & Leisure26.81×
11Days InnTravel & Leisure22.49×
12Hostelling InternationalTravel & Leisure22.03×
13Anjelica HustonMovies & TV19.74×
14TransUnionTechnology & Electronics16.29×
15Hampton InnTravel & Leisure15.77×
16Best WesternTravel & Leisure12.57×
17Travel agencyTravel & Leisure9.91×
18WeekBusiness & Career7.16×
19Bank of AmericaBusiness & Career5.19×
20MSNNews3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Choice Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Choice Hotels audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.14×
Need for SecurityCONSERVATISM1.25×
Quality AwarenessPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Choice Hotels audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
IndividualismJOY0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Choice Hotels's target market in United States?

Choice Hotels's target market in United States covers an estimated 3,725,094 people, concentrated in Texas and Florida.

02

What is the gender split and age of Choice Hotels customers?

43.8% of the Choice Hotels audience are female, 56.2% are male, with an average age of 45.9 years.

03

Which brands do Choice Hotels fans like most?

Choice Hotels fans show strongest brand affinity for Hostelling International (22.03×), CheapOair (34.27×), and Motel 6 (26.81×) over the country average.

04

Where do Choice Hotels fans live in United States?

Choice Hotels fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Choice Hotels fans also like?

Beyond Choice Hotels itself, the audience over-indexes on CheapOair (34.27×), Motel 6 (26.81×), Week (7.16×), and Association of Surgical Technologists (36.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Choice Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Choice Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →