Choice Hotels Audience in United States

Choice Hotels logo

Choice Hotels has an estimated audience of 3,748,740 people in United States. 43.8% are female, 56.2% are male, average age 45.9. Top regions: Texas, Florida, North Carolina. Top brand affinities: CheapOair, Hostelling International, Motel 6, Week, Red Roof Inn.

The average Choice Hotels fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include CheapOair, Hostelling International, Motel 6, with strongest over-indexing on CheapOair (34.27× the country average). Demographically, the Choice Hotels audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Choice Hotels fans

Demographic split for Choice Hotels audience in United States
MetricValue
Female43.8%
Male56.2%
Average age45.9
Estimated audience size3,748,740

Audience persona

The typical Choice Hotels fan in United States is more male, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Choice Hotels in United States
RegionReachAffinity
Texas256,1780.79×
Florida228,6120.9×
North Carolina169,0501.5×
Georgia166,6581.44×
California155,0240.38×
Tennessee120,9981.61×
Ohio109,4200.95×
Pennsylvania108,0820.86×
South Carolina103,8761.84×
Illinois103,3430.83×
Michigan102,1631.04×
Virginia101,9171.12×
New York98,7000.47×
Alabama78,1011.49×
Indiana77,7411.14×
Arizona69,7320.91×
Missouri68,1841.13×
Wisconsin68,1371.21×
Colorado66,5141.13×
Maryland61,6850.96×
Kentucky56,5331.2×
Louisiana53,6951.11×
Mississippi50,0841.62×
Minnesota49,7610.93×
Washington43,4680.58×
Iowa42,7231.38×
New Jersey41,8210.44×
Oklahoma41,3910.99×
Arkansas41,1031.33×
Kansas34,1151.15×
Oregon32,5070.76×
New Mexico29,2401.56×
Utah28,0080.83×
Massachusetts28,0020.38×
Nebraska23,1391.23×
West Virginia22,8161.31×
Nevada19,6150.54×
Connecticut18,9910.51×
Idaho16,1220.86×
Montana14,9691.44×
South Dakota14,2881.65×
North Dakota12,0671.57×
Delaware9,8800.96×
Wyoming9,5451.72×
New Hampshire8,9640.61×
Maine8,8510.66×
Washington, District of Columbia5,7720.51×
Rhode Island4,2930.36×
Vermont3,7730.57×
Hawaii3,3920.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Choice Hotels audience
BrandAffinityCategory
CheapOair34.27×Travel & Leisure
Hostelling International22.03×Travel & Leisure
Motel 626.81×Travel & Leisure
Week7.16×Business & Career
Red Roof Inn31.11×Travel & Leisure
Bank of America5.19×Business & Career
Association of Surgical Technologists36.87×Health
Travel agency9.91×Travel & Leisure
TransUnion16.29×Technology & Electronics
Copa Airlines27.02×Travel & Leisure
Hampton Inn15.77×Travel & Leisure
Staybridge Suites35.13×Travel & Leisure
Momondo39.55×Travel & Leisure
CDW34.63×Technology & Electronics
Anjelica Huston19.74×Movies & TV
Eurostar43.14×Cars & Mobility
Four Points by Sheraton32.36×Travel & Leisure
Days Inn22.49×Travel & Leisure
MSN3.48×News
Candlewood Suites28.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Choice Hotels audience
TraitClusterScore
Luxury OrientationPREMIUM1.83
Risk AppetiteTHRILL1.8
Family OrientationCONSERVATISM1.48
Quality AwarenessPREMIUM1.41
Community OrientationOPEN1.4
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Choice Hotels
CountryShare
United States81.2%
Canada4.8%
Australia1.5%

See Choice Hotels audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Choice Hotels have in United States?

Choice Hotels has an estimated audience of 3,748,740 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Choice Hotels fans?

43.8% of Choice Hotels fans are female, 56.2% are male, with an average age of 45.9 years.

Which brands do Choice Hotels fans like most?

Choice Hotels fans show strongest brand affinity for CheapOair (34.27×), Hostelling International (22.03×), and Motel 6 (26.81×) over the country average.

Where do Choice Hotels fans live in United States?

Choice Hotels fans in United States are most concentrated in Texas (reach 256,178), Florida (reach 228,612), and North Carolina (reach 169,050). These three regions account for the largest share of the active audience.

What other brands do Choice Hotels fans also like?

Beyond Choice Hotels itself, the audience over-indexes on Hostelling International (22.03×), Motel 6 (26.81×), Week (7.16×), and Red Roof Inn (31.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Choice Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.