Marriott Hotels & Resorts Audience in United States

Marriott Hotels & Resorts logo

Marriott Hotels & Resorts has an estimated audience of 12,130,934 people in United States. 57.5% are female, 42.5% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Australia, Travel Adventures, Google Flights, Africa, Food.

The average Marriott Hotels & Resorts fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Australia, Travel Adventures, Google Flights, with strongest over-indexing on Australia (4.35× the country average). Demographically, the Marriott Hotels & Resorts audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Marriott Hotels & Resorts fans

Demographic split for Marriott Hotels & Resorts audience in United States
MetricValue
Female57.5%
Male42.5%
Average age45.6
Estimated audience size12,130,934

Audience persona

The typical Marriott Hotels & Resorts fan in United States is more female, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Australia.

Top regions in United States

Top regions ranked by reach for Marriott Hotels & Resorts in United States
RegionReachAffinity
California1,787,2101.34×
Texas1,238,4471.19×
Florida1,184,6481.44×
New York683,6701.01×
Virginia515,3371.74×
Georgia499,9141.34×
Illinois439,6251.09×
North Carolina427,2181.17×
Pennsylvania389,7240.95×
Ohio342,5900.92×
New Jersey336,0241.09×
Maryland314,6411.51×
Massachusetts294,0861.23×
Michigan288,9140.91×
Colorado281,5831.47×
Arizona270,5671.09×
Washington268,2531.1×
Tennessee255,8131.05×
South Carolina211,2671.16×
Missouri179,8400.92×
Indiana171,0970.77×
Alabama161,5710.95×
Utah145,8391.34×
Connecticut141,6431.16×
Louisiana137,2270.88×
Minnesota135,7400.78×
Kentucky123,9680.82×
Nevada120,9271.03×
Wisconsin117,5790.64×
Hawaii110,6952.12×
Oregon107,7490.77×
Oklahoma85,6310.64×
Kansas84,5350.88×
Washington, District of Columbia77,4682.12×
Iowa70,2210.7×
Mississippi66,7770.67×
Arkansas65,5560.66×
New Mexico56,1260.92×
Nebraska54,5170.9×
New Hampshire46,6600.98×
Idaho44,6340.73×
Rhode Island39,5941.03×
Maine34,6810.8×
West Virginia34,3200.61×
Delaware26,5930.79×
Montana22,2060.66×
Vermont15,9470.75×
Alaska15,1270.58×
South Dakota12,8930.46×
North Dakota11,8360.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marriott Hotels & Resorts audience
BrandAffinityCategory
Australia4.35×Travel & Leisure
Travel Adventures4.64×Travel & Leisure
Google Flights4.49×Travel & Leisure
Africa4.28×Travel & Leisure
Food1.57×Food & Beverages
Personal finance1.69×Business & Career
Beverages1.66×Food & Beverages
J. Willard Marriott13.34×Business & Career
LabCorp3.52×Health
Day2.65×Business & Career
Hotels1.97×Travel & Leisure
Chase (bank)2.71×Business & Career
Restaurants1.55×Food & Beverages
Education1.63×Business & Career
Marriott Rewards14.47×Travel & Leisure
U.S. state1.64×Travel & Leisure
Money1.75×Business & Career
Google Drive2.15×Technology & Electronics
South Africa5.07×Travel & Leisure
Las Vegas2.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marriott Hotels & Resorts audience
TraitClusterScore
Luxury OrientationPREMIUM3.94
TravellingTHRILL2.15
IndulgenceJOY2.14
Quality AwarenessPREMIUM2.01
Design AffinityPREMIUM1.94
Convenience OrientationPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Marriott Hotels & Resorts
CountryShare
United States41.1%
China9.7%
India6.3%

See Marriott Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Marriott Hotels & Resorts have in United States?

Marriott Hotels & Resorts has an estimated audience of 12,130,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Marriott Hotels & Resorts fans?

57.5% of Marriott Hotels & Resorts fans are female, 42.5% are male, with an average age of 45.6 years.

Which brands do Marriott Hotels & Resorts fans like most?

Marriott Hotels & Resorts fans show strongest brand affinity for Australia (4.35×), Travel Adventures (4.64×), and Google Flights (4.49×) over the country average.

Where do Marriott Hotels & Resorts fans live in United States?

Marriott Hotels & Resorts fans in United States are most concentrated in California (reach 1,787,210), Texas (reach 1,238,447), and Florida (reach 1,184,648). These three regions account for the largest share of the active audience.

What other brands do Marriott Hotels & Resorts fans also like?

Beyond Marriott Hotels & Resorts itself, the audience over-indexes on Travel Adventures (4.64×), Google Flights (4.49×), Africa (4.28×), and Food (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marriott Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.