Rascasse Audience Intelligence

J. Willard Marriott Audience in United States

A data profile of the people who buy, follow and care about J. Willard Marriott in United States — modelled from more than twelve digital signal sources. J. Willard Marriott has an estimated audience of 1,829,733 people in United States.

#31among Entrepreneur in United States#2881among Person in United States#1130in Business & Career

The average J. Willard Marriott fan in United States is 46.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Marriott Hotels & Resorts, Bank of America, Capital One, with strongest over-indexing on Marriott Hotels & Resorts (13.34× the country average).

Demographically, the J. Willard Marriott audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. Willard Marriott fan in United States is more female, around 46.7 years old, with strong Travelling tendencies and a notable affinity for Marriott Hotels & Resorts.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. Willard Marriott profile in United States.

Audience size
1.8M
in United States
Gender
57.7%♀
42.3% male
Age
46.7
average years
Country rank
#15266
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of J. Willard Marriott fans

57.7% are female, 42.3% are male, average age 46.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for J. Willard Marriott audience in United States
MetricValue
Female57.7%
Male42.3%
Average age46.7
Estimated audience size1,829,733
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the J. Willard Marriott audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4926%
50+39%
Fig. 04

Worldwide distribution

38.9%

of the worldwide J. Willard Marriott audience comes from United States.

Worldwide audience distribution share by country for J. Willard Marriott
CountryShare
United States38.9%
India17.3%
Indonesia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. Willard Marriott audience in United States is strongest.

Fig. 05

Top regions by affinity

J. Willard Marriott fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K4.55×
02Indiana~100K3.80×
03Nevada~60K2.96×
04Florida~400K2.87×
05Arizona~100K2.81×
06Texas~400K2.63×
07Louisiana~40K1.78×
08Tennessee~70K1.76×
09California~400K1.68×
10Georgia~90K1.57×
11Illinois~100K1.50×
12Minnesota~40K1.40×
13Michigan~70K1.29×
14North Carolina~70K1.14×
15Virginia~50K1.05×
16New York~90K0.87×
17Maryland~30K0.81×
18South Carolina~20K0.74×
19Utah~10K0.73×
20Colorado~20K0.71×
21New Jersey~30K0.70×
22Hawaii~6K0.68×
23Washington~30K0.64×
24Massachusetts~20K0.63×
25Connecticut~10K0.62×
26North Dakota~2K0.61×
27New Mexico~6K0.60×
28Alaska~2K0.60×
29Vermont~2K0.59×
30South Dakota~3K0.58×
31Kentucky~10K0.56×
32Iowa~9K0.56×
33Nebraska~5K0.56×
34Delaware~3K0.56×
35New Hampshire~4K0.54×
36Rhode Island~3K0.54×
37Montana~3K0.54×
38Oklahoma~10K0.52×
39Kansas~8K0.52×
40Wisconsin~10K0.51×
41Alabama~10K0.51×
42Missouri~20K0.50×
43Arkansas~8K0.50×
44Mississippi~8K0.50×
45Idaho~5K0.50×
46Ohio~30K0.49×
47West Virginia~4K0.49×
48Pennsylvania~30K0.48×
49Maine~3K0.48×
50Oregon~10K0.45×
Fig. 06

Affinity by region

Affinity by region — J. Willard Marriott, United States
0.45×1.00×4.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. Willard Marriott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. Willard Marriott audience
#·InterestCategoryAffinity×
01Marriott Hotels & ResortsTravel & Leisure13.34×
02Corriere della SeraNews13.34×
03Hilton WorldwideTravel & Leisure3.81×
04White wineFood & Beverages3.70×
05JetBlueTravel & Leisure3.37×
06Red wineFood & Beverages3.14×
07Alaska AirlinesTravel & Leisure2.99×
08CitibankBusiness & Career2.73×
09NASDAQBusiness & Career2.68×
10Bank of AmericaBusiness & Career2.63×
11American ExpressBusiness & Career2.61×
12Wine tastingFood & Beverages2.50×
13ExpediaTravel & Leisure2.39×
14Property finderHome & Garden2.33×
15Capital OneBusiness & Career2.09×
16PhilanthropyArts & Culture2.06×
17Wells FargoBusiness & Career1.66×
18Trader Joe'sShopping1.65×
19Nordstrom rackFashion & Accessoires1.59×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. Willard Marriott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. Willard Marriott audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.01×
Quality AwarenessPREMIUM1.98×
Career OrientationPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. Willard Marriott audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
TraditionCONSERVATISM0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does J. Willard Marriott have in United States?

J. Willard Marriott has an estimated audience of 1,829,733 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of J. Willard Marriott fans?

57.7% of J. Willard Marriott fans are female, 42.3% are male, with an average age of 46.7 years.

03

Which brands do J. Willard Marriott fans like most?

J. Willard Marriott fans show strongest brand affinity for Marriott Hotels & Resorts (13.34×), Bank of America (2.63×), and Capital One (2.09×) over the country average.

04

Where do J. Willard Marriott fans live in United States?

J. Willard Marriott fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do J. Willard Marriott fans also like?

Beyond J. Willard Marriott itself, the audience over-indexes on Bank of America (2.63×), Capital One (2.09×), JetBlue (3.37×), and Expedia (2.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for J. Willard Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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