J. Willard Marriott Audience in United States

J. Willard Marriott has an estimated audience of 1,946,370 people in United States. 57.7% are female, 42.3% are male, average age 46.7. Top regions: Texas, Florida, California. Top brand affinities: Capital One, Indeed.com, Marriott Hotels & Resorts, Google Maps, Enterprise Rent-A-Car.

The average J. Willard Marriott fan in United States is 46.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Capital One, Indeed.com, Marriott Hotels & Resorts, with strongest over-indexing on Capital One (7.04× the country average). Demographically, the J. Willard Marriott audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of J. Willard Marriott fans

Demographic split for J. Willard Marriott audience in United States
MetricValue
Female57.7%
Male42.3%
Average age46.7
Estimated audience size1,946,370

Audience persona

The typical J. Willard Marriott fan in United States is more female, around 46.7 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for J. Willard Marriott in United States
RegionReachAffinity
Texas498,0792.98×
Florida421,7453.2×
California385,1091.8×
Indiana130,3253.67×
Arizona123,9233.12×
Illinois97,6101.51×
New York96,1090.88×
Georgia90,0351.5×
Michigan70,5941.39×
Tennessee67,6531.73×
North Carolina67,2781.15×
Virginia46,8990.99×
Nevada46,6012.48×
Louisiana36,0811.44×
New Jersey35,2010.71×
Minnesota34,4281.23×
Pennsylvania33,2960.51×
Ohio29,9280.5×
Washington, District of Columbia26,1624.47×
Maryland26,1550.78×
Massachusetts24,4550.64×
Washington24,4000.62×
South Carolina22,0950.75×
Colorado21,5500.7×
Missouri15,9600.51×
Wisconsin14,8470.51×
Kentucky13,5480.56×
Alabama13,2320.49×
Utah12,6840.73×
Connecticut11,4380.59×
Oklahoma11,0410.51×
Oregon9,1590.41×
Iowa8,8450.55×
Kansas7,3020.48×
Arkansas7,0880.44×
Mississippi6,5940.41×
New Mexico5,4790.56×
Nebraska5,0180.51×
Hawaii4,7650.57×
Idaho3,7510.38×
New Hampshire3,0990.4×
West Virginia3,0060.33×
Rhode Island2,4840.4×
Delaware2,4040.45×
Maine2,1980.32×
Montana1,9840.37×
North Dakota1,7850.45×
South Dakota1,7190.38×
Alaska1,2790.31×
Vermont1,1070.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. Willard Marriott audience
BrandAffinityCategory
Capital One7.04×Business & Career
Indeed.com5.09×Business & Career
Marriott Hotels & Resorts10×Travel & Leisure
Google Maps4.1×Internet & Social Media
Enterprise Rent-A-Car5.54×Cars & Mobility
Autism Awareness8.14×Health
Jollibee9.19×Food & Beverages
Diabetes mellitus awareness5.58×Health
Bank of America3.07×Business & Career
Hilton Garden Inn13.24×Travel & Leisure
Singer-songwriter2.82×Music & Radio
Financial Times12×News
Kia Sportage13.34×Cars & Mobility
Google News3.74×News
Microblogging5.66×Technology & Electronics
Bath and Bodyworks4.26×Shopping
MSN2.48×News
Wyndham Hotels & Resorts11.87×Travel & Leisure
Livemusic3.03×Music & Radio
CarGurus3.3×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. Willard Marriott audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
TravellingTHRILL1.94
IndulgenceJOY1.7
Luxury OrientationPREMIUM1.66
Family OrientationCONSERVATISM1.61
Design AffinityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for J. Willard Marriott
CountryShare
United States40.9%
India17.8%
Indonesia5.0%

See J. Willard Marriott audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does J. Willard Marriott have in United States?

J. Willard Marriott has an estimated audience of 1,946,370 people in United States, concentrated in Texas and Florida.

What is the gender split and age of J. Willard Marriott fans?

57.7% of J. Willard Marriott fans are female, 42.3% are male, with an average age of 46.7 years.

Which brands do J. Willard Marriott fans like most?

J. Willard Marriott fans show strongest brand affinity for Capital One (7.04×), Indeed.com (5.09×), and Marriott Hotels & Resorts (10×) over the country average.

Where do J. Willard Marriott fans live in United States?

J. Willard Marriott fans in United States are most concentrated in Texas (reach 498,079), Florida (reach 421,745), and California (reach 385,109). These three regions account for the largest share of the active audience.

What other brands do J. Willard Marriott fans also like?

Beyond J. Willard Marriott itself, the audience over-indexes on Indeed.com (5.09×), Marriott Hotels & Resorts (10×), Google Maps (4.1×), and Enterprise Rent-A-Car (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. Willard Marriott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.