Rascasse Audience Intelligence

Philanthropy Audience in United States

A data profile of the people who buy, follow and care about Philanthropy in United States — modelled from more than twelve digital signal sources. Philanthropy has an estimated audience of 28,218,238 people in United States.

#704among Topic in United States#14in Arts & Culture

The average Philanthropy fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peter Thiel, Charity and causes, Donation, with strongest over-indexing on Peter Thiel (16.59× the country average).

Demographically, the Philanthropy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philanthropy fan in United States is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Peter Thiel.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philanthropy profile in United States.

Audience size
28.2M
in United States
Gender
55.9%♀
44.1% male
Age
44.8
average years
Country rank
#1024
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philanthropy fans

55.9% are female, 44.1% are male, average age 44.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Philanthropy audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.8
Estimated audience size28,218,238
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Philanthropy audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Philanthropy audience comes from United States.

Worldwide audience distribution share by country for Philanthropy
CountryShare
United States29.0%
United Kingdom8.9%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philanthropy audience in United States is strongest.

Fig. 05

Top regions by affinity

Philanthropy fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.26×
02Mississippi~300K1.15×
03Hawaii~100K1.15×
04Texas~2.5M1.13×
05Louisiana~400K1.12×
06Maryland~500K1.11×
07Oklahoma~300K1.11×
08Kentucky~400K1.09×
09North Dakota~60K1.09×
10California~3.5M1.08×
11North Carolina~900K1.08×
12Virginia~700K1.08×
13Tennessee~600K1.08×
14Indiana~600K1.08×
15Washington, District of Columbia~90K1.07×
16Alabama~400K1.06×
17Arkansas~200K1.05×
18Alaska~60K1.05×
19Kansas~200K1.03×
20West Virginia~100K1.03×
21Florida~2M1.01×
22Missouri~500K1.01×
23South Dakota~70K1.01×
24Illinois~900K1.00×
25Pennsylvania~900K0.99×
26Ohio~900K0.99×
27Michigan~700K0.99×
28New Jersey~700K0.98×
29Washington~600K0.98×
30New York~1.5M0.97×
31Arizona~600K0.97×
32South Carolina~400K0.97×
33Nebraska~100K0.97×
34Utah~200K0.96×
35Montana~80K0.96×
36Delaware~80K0.96×
37Connecticut~300K0.94×
38Rhode Island~80K0.94×
39Massachusetts~500K0.93×
40Idaho~100K0.93×
41Iowa~200K0.92×
42Wisconsin~400K0.91×
43Nevada~200K0.90×
44New Hampshire~100K0.90×
45New Mexico~100K0.89×
46Minnesota~400K0.88×
47Oregon~300K0.88×
48Colorado~400K0.87×
49Maine~90K0.87×
50Vermont~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Philanthropy, United States
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philanthropy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philanthropy audience
#·InterestCategoryAffinity×
01Peter ThielBusiness & Career16.59×
02HumanitarianismPolitics & Society12.93×
03Humanitarian aidHealth7.33×
04Charity and causesBusiness & Career6.15×
05Social changePolitics & Society5.26×
06FundraisingBusiness & Career4.39×
07DonationBusiness & Career4.25×
08Sex and the CityMovies & TV3.84×
09Charitable organizationPolitics & Society3.43×
10Healthy habitsHealth3.19×
11Self careHealth3.14×
12ActivismPolitics & Society3.09×
13VolunteeringPolitics & Society2.74×
14Mitch McConnellPolitics & Society2.58×
15Dollar TreeShopping2.56×
16FIFA World CupSports2.28×
17Texas RoadhouseFood & Beverages2.26×
18Nonprofit organizationPolitics & Society2.26×
19Macy'sShopping2.16×
20Whole Foods MarketShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philanthropy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philanthropy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.00×
Healthy LifestyleBALANCE2.16×
Design AffinityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philanthropy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.15×
DIY MentalityTHRILL1.19×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philanthropy have in United States?

Philanthropy has an estimated audience of 28,218,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Philanthropy fans?

55.9% of Philanthropy fans are female, 44.1% are male, with an average age of 44.8 years.

03

Which brands do Philanthropy fans like most?

Philanthropy fans show strongest brand affinity for Peter Thiel (16.59×), Charity and causes (6.15×), and Donation (4.25×) over the country average.

04

Where do Philanthropy fans live in United States?

Philanthropy fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Philanthropy fans also like?

Beyond Philanthropy itself, the audience over-indexes on Charity and causes (6.15×), Donation (4.25×), Fundraising (4.39×), and Mitch McConnell (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Philanthropy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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