Philanthropy Audience in United States

Philanthropy logo

Philanthropy has an estimated audience of 28,218,238 people in United States. 55.9% are female, 44.1% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Peter Thiel, Charity and causes, Donation, Fundraising, Humanitarianism.

The average Philanthropy fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peter Thiel, Charity and causes, Donation, with strongest over-indexing on Peter Thiel (16.59× the country average). Demographically, the Philanthropy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Philanthropy fans

Demographic split for Philanthropy audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.8
Estimated audience size28,218,238

Audience persona

The typical Philanthropy fan in United States is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Peter Thiel.

Top regions in United States

Top regions ranked by reach for Philanthropy in United States
RegionReachAffinity
California3,496,7321.13×
Texas2,809,6381.16×
Florida2,123,6441.11×
New York1,646,6551.04×
Georgia1,089,5471.25×
Illinois987,4511.05×
North Carolina933,8361.1×
Pennsylvania914,1140.96×
Ohio870,4281×
Virginia766,3581.11×
Michigan740,3851×
New Jersey717,5081×
Tennessee622,2421.1×
Arizona589,8291.02×
Washington584,7541.03×
Indiana561,6951.09×
Massachusetts531,1650.96×
Maryland520,5071.07×
Missouri478,5181.05×
Alabama415,6421.05×
Louisiana412,7511.13×
South Carolina404,7010.95×
Colorado400,1820.9×
Wisconsin383,7180.9×
Kentucky371,6671.05×
Minnesota366,5710.91×
Oklahoma344,6531.1×
Oregon295,8070.91×
Connecticut265,2360.94×
Mississippi256,5881.1×
Nevada250,8550.92×
Utah242,0710.96×
Arkansas232,8231×
Kansas229,7661.03×
Iowa209,8790.9×
West Virginia139,3591.06×
Hawaii135,2281.11×
Nebraska134,6470.95×
Idaho127,7250.9×
New Mexico125,5550.89×
Washington, District of Columbia97,1461.15×
New Hampshire96,1670.86×
Maine83,3860.82×
Rhode Island82,1880.92×
Montana72,7390.93×
Delaware70,8720.91×
South Dakota60,7280.93×
Alaska58,7570.97×
North Dakota55,6330.96×
Vermont37,6240.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philanthropy audience
BrandAffinityCategory
Peter Thiel16.59×Business & Career
Charity and causes6.15×Business & Career
Donation4.25×Business & Career
Fundraising4.39×Business & Career
Humanitarianism12.93×Politics & Society
Self care3.14×Health
Social change5.26×Politics & Society
Dollar Tree2.56×Shopping
Charitable organization3.43×Politics & Society
Activism3.09×Politics & Society
Sex and the City3.84×Movies & TV
Healthy habits3.19×Health
FIFA World Cup2.28×Sports
Texas Roadhouse2.26×Food & Beverages
Volunteering2.74×Politics & Society
Nonprofit organization2.26×Politics & Society
Macy's2.16×Shopping
Fox News Channel1.59×Movies & TV
Humanitarian aid7.33×Health
Whole Foods Market2.08×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philanthropy audience
TraitClusterScore
SustainabilityBALANCE1.98
Family OrientationCONSERVATISM1.97
LGBTQ+ IdentityOPEN1.94
Community OrientationOPEN1.9
Convenience OrientationPREMIUM1.61
Career OrientationPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Philanthropy
CountryShare
United States29.0%
United Kingdom8.9%
India5.3%

See Philanthropy audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Philanthropy have in United States?

Philanthropy has an estimated audience of 28,218,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Philanthropy fans?

55.9% of Philanthropy fans are female, 44.1% are male, with an average age of 44.8 years.

Which brands do Philanthropy fans like most?

Philanthropy fans show strongest brand affinity for Peter Thiel (16.59×), Charity and causes (6.15×), and Donation (4.25×) over the country average.

Where do Philanthropy fans live in United States?

Philanthropy fans in United States are most concentrated in California (reach 3,496,732), Texas (reach 2,809,638), and Florida (reach 2,123,644). These three regions account for the largest share of the active audience.

What other brands do Philanthropy fans also like?

Beyond Philanthropy itself, the audience over-indexes on Charity and causes (6.15×), Donation (4.25×), Fundraising (4.39×), and Humanitarianism (12.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.