Rascasse Audience Intelligence

Humanitarian aid Audience in United States

A data profile of the people who buy, follow and care about Humanitarian aid in United States — modelled from more than twelve digital signal sources. Humanitarian aid has an estimated audience of 5,186,642 people in United States.

#3689among Topic in United States#266in Health

The average Humanitarian aid fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Philanthropy, Sustainable energy, Pep Guardiola, with strongest over-indexing on Philanthropy (7.33× the country average).

Demographically, the Humanitarian aid audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humanitarian aid fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Philanthropy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humanitarian aid profile in United States.

Audience size
5.2M
in United States
Gender
60.5%♀
39.5% male
Age
44.2
average years
Country rank
#6462
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanitarian aid fans

60.5% are female, 39.5% are male, average age 44.2.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Humanitarian aid audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.2
Estimated audience size5,186,642
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Humanitarian aid audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3916%
40-4923%
50+35%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Humanitarian aid audience comes from United States.

Worldwide audience distribution share by country for Humanitarian aid
CountryShare
United States27.8%
United Kingdom5.4%
Ukraine4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humanitarian aid audience in United States is strongest.

Fig. 05

Top regions by affinity

Humanitarian aid fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.86×
02Georgia~200K1.50×
03Virginia~200K1.28×
04Maryland~100K1.21×
05New York~300K1.14×
06Washington~100K1.14×
07Alaska~10K1.08×
08Indiana~100K1.07×
09Connecticut~50K1.06×
10Iowa~50K1.06×
11Utah~50K1.05×
12Vermont~10K1.05×
13North Dakota~10K1.04×
14Idaho~30K1.03×
15South Dakota~10K1.01×
16Massachusetts~100K1.00×
17Montana~10K1.00×
18New Jersey~100K0.99×
19Louisiana~70K0.99×
20Oregon~60K0.99×
21North Carolina~200K0.98×
22Minnesota~70K0.98×
23Maine~20K0.98×
24Pennsylvania~200K0.97×
25Hawaii~20K0.97×
26New Hampshire~20K0.97×
27Rhode Island~20K0.97×
28Michigan~100K0.96×
29Missouri~80K0.96×
30Kansas~40K0.96×
31West Virginia~20K0.96×
32Delaware~10K0.96×
33Florida~300K0.95×
34Illinois~200K0.95×
35Oklahoma~50K0.94×
36Kentucky~60K0.93×
37New Mexico~20K0.93×
38California~500K0.92×
39Nevada~50K0.92×
40Nebraska~20K0.92×
41Colorado~70K0.91×
42Arkansas~40K0.91×
43Wisconsin~70K0.90×
44Texas~400K0.89×
45Mississippi~40K0.89×
46Arizona~90K0.88×
47Ohio~100K0.87×
48South Carolina~70K0.86×
49Alabama~60K0.86×
50Tennessee~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Humanitarian aid, United States
0.82×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanitarian aid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanitarian aid audience
#·InterestCategoryAffinity×
01Pep GuardiolaSports20.00×
02Antoine GriezmannSports20.00×
03CitizenMTravel & Leisure20.00×
04Eden HazardSports18.97×
05Kevin De BruyneSports18.72×
06PhilanthropyArts & Culture7.33×
07Sustainable energyHome & Garden4.85×
08Public administrationBusiness & Career4.50×
09Non-alcoholic beverageFood & Beverages3.65×
10Renewable energyBusiness & Career3.57×
11Drudge ReportSports3.38×
12Charitable organizationPolitics & Society3.34×
13Weather forecastingHome & Garden2.99×
14CitibankBusiness & Career2.98×
15Microwave ovenHome & Garden2.71×
16Rail transportTravel & Leisure2.59×
17ActivismPolitics & Society2.52×
18Enterprise Rent-A-CarCars & Mobility2.52×
19Nonprofit organizationPolitics & Society2.28×
20PharmacyBusiness & Career2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanitarian aid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humanitarian aid audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.05×
Community OrientationOPEN2.49×
SustainabilityBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humanitarian aid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Social Media UsageJOY0.92×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humanitarian aid have in United States?

Humanitarian aid has an estimated audience of 5,186,642 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humanitarian aid fans?

60.5% of Humanitarian aid fans are female, 39.5% are male, with an average age of 44.2 years.

03

Which brands do Humanitarian aid fans like most?

Humanitarian aid fans show strongest brand affinity for Philanthropy (7.33×), Sustainable energy (4.85×), and Pep Guardiola (20×) over the country average.

04

Where do Humanitarian aid fans live in United States?

Humanitarian aid fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Humanitarian aid fans also like?

Beyond Humanitarian aid itself, the audience over-indexes on Sustainable energy (4.85×), Pep Guardiola (20×), Charitable organization (3.34×), and Kevin De Bruyne (18.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Humanitarian aid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanitarian aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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