Humanitarian aid Audience in United States

Humanitarian aid logo

Humanitarian aid has an estimated audience of 5,186,642 people in United States. 60.5% are female, 39.5% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Mathcore, Google Home, Pillow, Urban Outfitters, The Historian.

The average Humanitarian aid fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mathcore, Google Home, Pillow, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Humanitarian aid audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Humanitarian aid fans

Demographic split for Humanitarian aid audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.2
Estimated audience size5,186,642

Audience persona

The typical Humanitarian aid fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Humanitarian aid in United States
RegionReachAffinity
California584,2071.02×
New York391,7231.35×
Texas379,0760.85×
Florida378,9321.08×
Georgia233,8641.46×
Virginia177,2011.4×
Pennsylvania155,7350.89×
Illinois155,0750.9×
North Carolina153,4230.98×
Washington135,4091.3×
New Jersey133,1841.01×
Michigan126,3870.93×
Massachusetts116,0871.14×
Maryland114,1431.28×
Ohio112,3540.7×
Indiana82,4990.87×
Arizona73,9250.7×
Missouri72,8480.87×
Tennessee72,7420.7×
Colorado67,9940.83×
Minnesota61,6270.83×
Kentucky61,2020.94×
Louisiana57,9850.87×
Connecticut56,0681.08×
Oregon54,9680.92×
South Carolina52,2980.67×
Wisconsin52,2880.67×
Utah51,5471.11×
Oklahoma51,1320.89×
Alabama50,0260.69×
Washington, District of Columbia43,9112.82×
Nevada43,0730.86×
Iowa34,5440.81×
Kansas30,3220.74×
Arkansas29,6750.69×
Mississippi28,6310.67×
Idaho25,4650.98×
Hawaii20,8510.94×
New Mexico20,0250.77×
West Virginia18,3840.76×
Nebraska16,9520.65×
New Hampshire16,2300.79×
Alaska15,7251.42×
Maine15,6620.84×
Montana14,8501.03×
Rhode Island14,6270.89×
North Dakota14,2721.34×
South Dakota13,5301.13×
Delaware13,0990.92×
Wyoming12,7471.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humanitarian aid audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Pillow2.63×Home & Garden
Urban Outfitters2.09×Shopping
The Historian16.48×Literature
The Journey (1959 film)17.97×Movies & TV
Product design1.94×Business & Career
Israel2.07×Travel & Leisure
Halsey, Oregon8.14×Travel & Leisure
UK garage5.16×Music & Radio
Natural rubber1.82×Cars & Mobility
Eurail16.57×Cars & Mobility
3D printing1.85×Technology & Electronics
Jeep Wagoneer3.95×Cars & Mobility
Regional styles of Mexican music1.75×Music & Radio
Solo climbing4.15×Sports
Parral, Chihuahua9.05×Travel & Leisure
Cullinan Diamond10.16×
Home staging2.82×Home & Garden
Kendra Scott1.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humanitarian aid audience
TraitClusterScore
Risk AppetiteTHRILL2.7
PatriotismCONSERVATISM2.28
Family OrientationCONSERVATISM2.28
Community OrientationOPEN2.17
LGBTQ+ IdentityOPEN2
SustainabilityBALANCE1.96

Worldwide distribution

Worldwide audience distribution share by country for Humanitarian aid
CountryShare
United States27.8%
United Kingdom5.4%
Ukraine4.8%

See Humanitarian aid audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Humanitarian aid have in United States?

Humanitarian aid has an estimated audience of 5,186,642 people in United States, concentrated in California and New York.

What is the gender split and age of Humanitarian aid fans?

60.5% of Humanitarian aid fans are female, 39.5% are male, with an average age of 44.2 years.

Which brands do Humanitarian aid fans like most?

Humanitarian aid fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Pillow (2.63×) over the country average.

Where do Humanitarian aid fans live in United States?

Humanitarian aid fans in United States are most concentrated in California (reach 584,207), New York (reach 391,723), and Texas (reach 379,076). These three regions account for the largest share of the active audience.

What other brands do Humanitarian aid fans also like?

Beyond Humanitarian aid itself, the audience over-indexes on Google Home (11.64×), Pillow (2.63×), Urban Outfitters (2.09×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humanitarian aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.