Humanitarian aid Audience in Germany
Humanitarian aid has an estimated audience of 466,738 people in Germany. 51.8% are female, 48.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Parma, Cocktail, Pillow, Urban Outfitters, Faun (band).
The average Humanitarian aid fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Parma, Cocktail, Pillow, with strongest over-indexing on Parma (19.24× the country average). Demographically, the Humanitarian aid audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Humanitarian aid fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 39.6 |
| Estimated audience size | 466,738 |
Audience persona
The typical Humanitarian aid fan in Germany is balanced, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Parma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,019 | 1.14× |
| Bayern | 72,867 | 0.97× |
| Baden-Württemberg | 61,487 | 0.97× |
| Niedersachsen | 51,374 | 1.13× |
| Hessen | 36,215 | 1.02× |
| Berlin | 28,440 | 1.36× |
| Rheinland-Pfalz | 24,197 | 1.03× |
| Sachsen | 22,361 | 0.98× |
| Schleswig-Holstein | 15,721 | 0.94× |
| Brandenburg | 12,933 | 0.89× |
| Sachsen-Anhalt | 10,989 | 0.91× |
| Hamburg | 10,910 | 1.03× |
| Thüringen | 9,339 | 0.79× |
| Mecklenburg-Vorpommern | 6,903 | 0.77× |
| Saarland | 5,185 | 0.9× |
| Bremen | 4,639 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parma | 19.24× | Travel & Leisure |
| Cocktail | 1.63× | Food & Beverages |
| Pillow | 1.88× | Home & Garden |
| Urban Outfitters | 2.05× | Shopping |
| Faun (band) | 5× | Music & Radio |
| VfL Wolfsburg | 1.79× | Sports |
| Christmas Gift | 1.53× | Kids & Family |
| Samanyolu Haber | 3.1× | Movies & TV |
| Manor | 5.01× | Shopping |
| Eco Friendly Living | 2.5× | Home & Garden |
| Roaming | 2.58× | Technology & Electronics |
| Corona (band) | 1.56× | Music & Radio |
| JDSU | 2.05× | Business & Career |
| fatherson | 19.52× | Music & Radio |
| Nurse education | 1.52× | Kids & Family |
| Solo climbing | 2.28× | Sports |
| Fast Five | 2.79× | Movies & TV |
| Peugeot 308 | 2.01× | Cars & Mobility |
| MK | 1.51× | Music & Radio |
| Video izle | 1.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.61 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Sustainability | BALANCE | 1.61 |
| Need for Security | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.4% |
| Ukraine | 4.8% |
See Humanitarian aid audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Humanitarian aid have in Germany?
Humanitarian aid has an estimated audience of 466,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Humanitarian aid fans?
51.8% of Humanitarian aid fans are female, 48.2% are male, with an average age of 39.6 years.
Which brands do Humanitarian aid fans like most?
Humanitarian aid fans show strongest brand affinity for Parma (19.24×), Cocktail (1.63×), and Pillow (1.88×) over the country average.
Where do Humanitarian aid fans live in Germany?
Humanitarian aid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,019), Bayern (reach 72,867), and Baden-Württemberg (reach 61,487). These three regions account for the largest share of the active audience.
What other brands do Humanitarian aid fans also like?
Beyond Humanitarian aid itself, the audience over-indexes on Cocktail (1.63×), Pillow (1.88×), Urban Outfitters (2.05×), and Faun (band) (5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humanitarian aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.