Rascasse Audience Intelligence

Humanitarian aid Audience in Germany

A data profile of the people who buy, follow and care about Humanitarian aid in Germany — modelled from more than twelve digital signal sources. Humanitarian aid has an estimated audience of 466,738 people in Germany.

#4847among Topic in Germany#365in Health

The average Humanitarian aid fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Eric Trump, Solidarity, with strongest over-indexing on Tagesschau (3.14× the country average).

Demographically, the Humanitarian aid audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Humanitarian aid fan in Germany is balanced, around 39.6 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humanitarian aid profile in Germany.

Audience size
467K
in Germany
Gender
51.8%♀
48.2% male
Age
39.6
average years
Country rank
#12424
Topic in Germany
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanitarian aid fans

51.8% are female, 48.2% are male, average age 39.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Humanitarian aid audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age39.6
Estimated audience size466,738
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Humanitarian aid audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Humanitarian aid audience comes from Germany.

Worldwide audience distribution share by country for Humanitarian aid
CountryShare
United States27.8%
United Kingdom5.4%
Ukraine4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humanitarian aid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Humanitarian aid fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.22×
02Bremen~4K1.11×
03Niedersachsen~50K1.08×
04Nordrhein-Westfalen~100K1.06×
05Hamburg~10K1.06×
06Saarland~6K1.06×
07Rheinland-Pfalz~20K1.01×
08Sachsen-Anhalt~10K1.01×
09Hessen~40K0.99×
10Sachsen~20K0.98×
11Schleswig-Holstein~20K0.96×
12Brandenburg~10K0.96×
13Thüringen~10K0.96×
14Baden-Württemberg~60K0.94×
15Mecklenburg-Vorpommern~8K0.94×
16Bayern~70K0.93×
Fig. 06

Affinity by region

Affinity by region — Humanitarian aid, Germany
0.93×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanitarian aid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanitarian aid audience
#·InterestCategoryAffinity×
01Eric TrumpPolitics & Society26.67×
02Children's rightsKids & Family21.94×
03UNICEFPolitics & Society8.36×
04SolidarityPolitics & Society7.59×
05Environmental protectionPolitics & Society6.80×
06The Epoch TimesNews6.40×
07VotingPolitics & Society6.19×
08Political scienceBusiness & Career5.52×
09PhilanthropyArts & Culture5.22×
10DonationBusiness & Career5.18×
11VolunteeringPolitics & Society4.37×
12Charitable organizationPolitics & Society4.27×
13Efficient energy useTechnology & Electronics3.93×
14HugendubelShopping3.52×
15Junge FreiheitNews3.32×
16TagesschauMovies & TV3.14×
17Der TagesspiegelNews2.81×
18FocusNews2.64×
19PoliticsPolitics & Society1.93×
20Netto Marken-DiscountShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanitarian aid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humanitarian aid audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.96×
Quality AwarenessPREMIUM1.89×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humanitarian aid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Price SensitivityPREMIUM0.64×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humanitarian aid have in Germany?

Humanitarian aid has an estimated audience of 466,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Humanitarian aid fans?

51.8% of Humanitarian aid fans are female, 48.2% are male, with an average age of 39.6 years.

03

Which brands do Humanitarian aid fans like most?

Humanitarian aid fans show strongest brand affinity for Tagesschau (3.14×), Eric Trump (26.67×), and Solidarity (7.59×) over the country average.

04

Where do Humanitarian aid fans live in Germany?

Humanitarian aid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Humanitarian aid fans also like?

Beyond Humanitarian aid itself, the audience over-indexes on Eric Trump (26.67×), Solidarity (7.59×), Children's rights (21.94×), and Volunteering (4.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Humanitarian aid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Humanitarian aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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