Solidarity Audience in Germany
Solidarity has an estimated audience of 2,764,498 people in Germany. 58.0% are female, 42.0% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Voting, Church (building), Local news, Lawsuit.
The average Solidarity fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Voting, Church (building), with strongest over-indexing on Tagesschau (3.94× the country average). Demographically, the Solidarity audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Hotel
Demographics of Solidarity fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.7 |
| Estimated audience size | 2,764,498 |
Audience persona
The typical Solidarity fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 510,600 | 0.84× |
| Bayern | 378,177 | 0.85× |
| Baden-Württemberg | 343,672 | 0.91× |
| Hessen | 318,722 | 1.51× |
| Berlin | 305,807 | 2.47× |
| Niedersachsen | 278,173 | 1.04× |
| Rheinland-Pfalz | 127,396 | 0.92× |
| Sachsen | 125,249 | 0.92× |
| Hamburg | 75,062 | 1.2× |
| Schleswig-Holstein | 67,308 | 0.68× |
| Brandenburg | 64,113 | 0.75× |
| Thüringen | 48,967 | 0.7× |
| Sachsen-Anhalt | 37,181 | 0.52× |
| Bremen | 29,676 | 1.26× |
| Mecklenburg-Vorpommern | 29,659 | 0.56× |
| Saarland | 29,484 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.94× | Movies & TV |
| Voting | 14.41× | Politics & Society |
| Church (building) | 17.74× | Politics & Society |
| Local news | 5.58× | News |
| Lawsuit | 15.29× | Business & Career |
| Zadar | 8.77× | Travel & Leisure |
| Pleiteticker | 5.66× | News |
| Made in Italy | 6.37× | Business & Career |
| Achse des Guten | 5.8× | News |
| ELISABETTA FRANCHI | 24.79× | Fashion & Accessoires |
| Political philosophy | 13.89× | Politics & Society |
| Social movement | 6.45× | Politics & Society |
| Activism | 5.72× | Politics & Society |
| Il Fatto Quotidiano | 20.94× | News |
| Spiegel Online | 2.8× | News |
| Public policy | 16.99× | Politics & Society |
| Democracy | 7.28× | Politics & Society |
| Fundraising | 5.79× | Business & Career |
| Philanthropy | 7.76× | Arts & Culture |
| Non-governmental organization | 6.65× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.1 |
| DIY Mentality | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Sports Activity | POWER | 1.42 |
| Mindfulness | BALANCE | 1.4 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.4% |
| France | 11.3% |
| Germany | 7.6% |
See Solidarity audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Solidarity have in Germany?
Solidarity has an estimated audience of 2,764,498 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Solidarity fans?
58.0% of Solidarity fans are female, 42.0% are male, with an average age of 38.7 years.
Which brands do Solidarity fans like most?
Solidarity fans show strongest brand affinity for Tagesschau (3.94×), Voting (14.41×), and Church (building) (17.74×) over the country average.
Where do Solidarity fans live in Germany?
Solidarity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 510,600), Bayern (reach 378,177), and Baden-Württemberg (reach 343,672). These three regions account for the largest share of the active audience.
What other brands do Solidarity fans also like?
Beyond Solidarity itself, the audience over-indexes on Voting (14.41×), Church (building) (17.74×), Local news (5.58×), and Lawsuit (15.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Solidarity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.