A data profile of the people who buy, follow and care about Solidarity in Germany — modelled from more than twelve digital signal sources. Solidarity has an estimated audience of 2,764,498 people in Germany.
The average Solidarity fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Voting, Church (building), with strongest over-indexing on Tagesschau (3.94× the country average).
Demographically, the Solidarity audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Solidarity fan in Germany is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Solidarity profile in Germany.
58.0% are female, 42.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.7 |
| Estimated audience size | 2,764,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
Where the Solidarity audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 2.26× | |
| 02 | Hessen | ~300K | 1.44× | |
| 03 | Hamburg | ~70K | 1.12× | |
| 04 | Bremen | ~30K | 1.07× | |
| 05 | Niedersachsen | ~300K | 1.03× | |
| 06 | Saarland | ~30K | 0.96× | |
| 07 | Rheinland-Pfalz | ~100K | 0.95× | |
| 08 | Sachsen | ~100K | 0.95× | |
| 09 | Baden-Württemberg | ~300K | 0.93× | |
| 10 | Brandenburg | ~80K | 0.89× | |
| 11 | Thüringen | ~60K | 0.89× | |
| 12 | Bayern | ~400K | 0.88× | |
| 13 | Mecklenburg-Vorpommern | ~50K | 0.88× | |
| 14 | Nordrhein-Westfalen | ~500K | 0.86× | |
| 15 | Sachsen-Anhalt | ~60K | 0.86× | |
| 16 | Schleswig-Holstein | ~80K | 0.84× |
The strongest cross-interests of the Solidarity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ELISABETTA FRANCHI | Fashion & Accessoires | 24.79× | ||
| 02 | Il Fatto Quotidiano | News | 20.94× | ||
| 03 | Church (building) | Politics & Society | 17.74× | ||
| 04 | Public policy | Politics & Society | 16.99× | ||
| 05 | Lawsuit | Business & Career | 15.29× | ||
| 06 | Voting | Politics & Society | 14.41× | ||
| 07 | Political philosophy | Politics & Society | 13.89× | ||
| 08 | Zadar | Travel & Leisure | 8.77× | ||
| 09 | Philanthropy | Arts & Culture | 7.76× | ||
| 10 | Democracy | Politics & Society | 7.28× | ||
| 11 | Non-governmental organization | Politics & Society | 6.65× | ||
| 12 | Social movement | Politics & Society | 6.45× | ||
| 13 | Made in Italy | Business & Career | 6.37× | ||
| 14 | Achse des Guten | News | 5.80× | ||
| 15 | Fundraising | Business & Career | 5.79× | ||
| 16 | Activism | Politics & Society | 5.72× | ||
| 17 | Pleiteticker | News | 5.66× | ||
| 18 | Local news | News | 5.58× | ||
| 19 | Nonprofit organization | Politics & Society | 4.58× | ||
| 20 | Tagesschau | Movies & TV | 3.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Community Orientation | OPEN | 2.23× | |
| Sustainability | BALANCE | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Risk Appetite | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.86× |
Solidarity has an estimated audience of 2,764,498 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
58.0% of Solidarity fans are female, 42.0% are male, with an average age of 38.7 years.
Solidarity fans show strongest brand affinity for Tagesschau (3.94×), Voting (14.41×), and Church (building) (17.74×) over the country average.
Solidarity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Solidarity itself, the audience over-indexes on Voting (14.41×), Church (building) (17.74×), Local news (5.58×), and Lawsuit (15.29×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Solidarity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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