Rascasse Audience Intelligence

Zadar Audience in Germany

A data profile of the people who buy, follow and care about Zadar in Germany — modelled from more than twelve digital signal sources. Zadar has an estimated audience of 2,828,244 people in Germany.

#32among City in Germany#135among POI in Germany#186in Travel & Leisure

The average Zadar fan in Germany is 35.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Jutarnji list, Solidarity, Thessaloniki, with strongest over-indexing on Jutarnji list (14.35× the country average).

Demographically, the Zadar audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zadar fan in Germany is more female, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Jutarnji list.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zadar profile in Germany.

Audience size
2.8M
in Germany
Gender
65.0%♀
35.0% male
Age
35.8
average years
Country rank
#2289
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zadar fans

65.0% are female, 35.0% are male, average age 35.8.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Zadar audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age35.8
Estimated audience size2,828,244
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Zadar audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Zadar audience comes from Germany.

Worldwide audience distribution share by country for Zadar
CountryShare
Italy32.5%
United States8.7%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zadar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zadar fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K1.67×
02Bremen~40K1.62×
03Baden-Württemberg~500K1.40×
04Nordrhein-Westfalen~700K1.17×
05Rheinland-Pfalz~200K1.13×
06Berlin~100K1.06×
07Hessen~200K1.03×
08Hamburg~60K0.96×
09Niedersachsen~200K0.90×
10Sachsen~100K0.81×
11Saarland~30K0.81×
12Brandenburg~70K0.80×
13Thüringen~60K0.78×
14Schleswig-Holstein~70K0.66×
15Sachsen-Anhalt~50K0.65×
16Mecklenburg-Vorpommern~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Zadar, Germany
0.63×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zadar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zadar audience
#·InterestCategoryAffinity×
01EsselungaShopping27.13×
02ConadShopping25.26×
03Donatella VersaceFashion & Accessoires19.19×
04Miss SixtyFashion & Accessoires16.51×
05Jutarnji listNews14.35×
06ThessalonikiTravel & Leisure14.15×
07SolidarityPolitics & Society8.77×
08BlicNews8.40×
09MotorboatCars & Mobility5.25×
10Novak DjokovicSports4.83×
11Christmas treeKids & Family4.68×
12Dexter (TV series)Movies & TV4.57×
13Isabel MarantFashion & Accessoires4.32×
14Chihuahua (dog)Pets & Animals2.57×
15House musicMusic & Radio2.29×
16Efficient energy useTechnology & Electronics2.28×
17Google MapsInternet & Social Media2.27×
18EurowingsTravel & Leisure2.23×
19CHECK24Business & Career2.22×
20Women's clothingFashion & Accessoires1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zadar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zadar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
TravellingTHRILL1.53×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zadar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
PatriotismCONSERVATISM0.81×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zadar have in Germany?

Zadar has an estimated audience of 2,828,244 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Zadar fans?

65.0% of Zadar fans are female, 35.0% are male, with an average age of 35.8 years.

03

Which brands do Zadar fans like most?

Zadar fans show strongest brand affinity for Jutarnji list (14.35×), Solidarity (8.77×), and Thessaloniki (14.15×) over the country average.

04

Where do Zadar fans live in Germany?

Zadar fans in Germany are most concentrated in Bayern (reach ~800K), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Zadar fans also like?

Beyond Zadar itself, the audience over-indexes on Solidarity (8.77×), Thessaloniki (14.15×), Esselunga (27.13×), and Donatella Versace (19.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Zadar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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