Zadar Audience in Germany
Zadar has an estimated audience of 2,828,244 people in Germany. 65.0% are female, 35.0% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Rossmann, Handmade Gifts, Pillow, Atkins diet.
The average Zadar fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Rossmann, Handmade Gifts, with strongest over-indexing on Gil Ofarim (3.08× the country average). Demographically, the Zadar audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zadar fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 35.8 |
| Estimated audience size | 2,828,244 |
Audience persona
The typical Zadar fan in Germany is more female, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 735,188 | 1.19× |
| Bayern | 711,924 | 1.57× |
| Baden-Württemberg | 512,387 | 1.33× |
| Niedersachsen | 249,659 | 0.91× |
| Hessen | 237,236 | 1.1× |
| Berlin | 161,607 | 1.28× |
| Rheinland-Pfalz | 152,282 | 1.07× |
| Sachsen | 106,974 | 0.77× |
| Schleswig-Holstein | 78,400 | 0.77× |
| Hamburg | 77,010 | 1.2× |
| Brandenburg | 62,517 | 0.71× |
| Thüringen | 48,586 | 0.67× |
| Bremen | 39,293 | 1.62× |
| Sachsen-Anhalt | 39,098 | 0.53× |
| Mecklenburg-Vorpommern | 29,421 | 0.54× |
| Saarland | 24,938 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.08× | Music & Radio |
| Rossmann | 1.64× | Shopping |
| Handmade Gifts | 2.34× | Kids & Family |
| Pillow | 1.69× | Home & Garden |
| Atkins diet | 6.61× | Health |
| Jersey (fabric) | 4.95× | Fashion & Accessoires |
| Jack White | 1.76× | Movies & TV |
| Mothercare | 1.64× | Kids & Family |
| Business English | 1.99× | Business & Career |
| Goop | 5.23× | Internet & Social Media |
| Natural rubber | 1.52× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.15× | Music & Radio |
| Ireen Sheer | 1.82× | Music & Radio |
| Liberace | 3.67× | Music & Radio |
| Gary Glitter | 4.72× | Music & Radio |
| Aga Khan IV | 5.57× | Politics & Society |
| Building insulation | 2.44× | Home & Garden |
| Anton Hofreiter | 3.07× | Politics & Society |
| Free University of Berlin | 1.98× | Business & Career |
| De Buyer | 5.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Quality Awareness | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.39 |
| Travelling | THRILL | 1.35 |
| Price Sensitivity | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 32.5% |
| United States | 8.7% |
| Germany | 7.7% |
See Zadar audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Zadar have in Germany?
Zadar has an estimated audience of 2,828,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zadar fans?
65.0% of Zadar fans are female, 35.0% are male, with an average age of 35.8 years.
Which brands do Zadar fans like most?
Zadar fans show strongest brand affinity for Gil Ofarim (3.08×), Rossmann (1.64×), and Handmade Gifts (2.34×) over the country average.
Where do Zadar fans live in Germany?
Zadar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 735,188), Bayern (reach 711,924), and Baden-Württemberg (reach 512,387). These three regions account for the largest share of the active audience.
What other brands do Zadar fans also like?
Beyond Zadar itself, the audience over-indexes on Rossmann (1.64×), Handmade Gifts (2.34×), Pillow (1.69×), and Atkins diet (6.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.