Motorboat Audience in Germany
Motorboat has an estimated audience of 1,914,824 people in Germany. 32.6% are female, 67.4% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Powerboating, Sailing, Outboard motor, Yacht, Sailboat.
The average Motorboat fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Powerboating, Sailing, Outboard motor, with strongest over-indexing on Powerboating (125.49× the country average). Demographically, the Motorboat audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorboat fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 41.3 |
| Estimated audience size | 1,914,824 |
Audience persona
The typical Motorboat fan in Germany is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Powerboating.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 334,451 | 0.8× |
| Baden-Württemberg | 302,568 | 1.16× |
| Bayern | 282,260 | 0.92× |
| Niedersachsen | 174,305 | 0.94× |
| Hessen | 98,152 | 0.67× |
| Sachsen | 91,067 | 0.97× |
| Schleswig-Holstein | 91,004 | 1.32× |
| Berlin | 87,028 | 1.02× |
| Brandenburg | 83,321 | 1.4× |
| Rheinland-Pfalz | 70,660 | 0.74× |
| Mecklenburg-Vorpommern | 62,410 | 1.71× |
| Sachsen-Anhalt | 55,587 | 1.12× |
| Hamburg | 49,373 | 1.14× |
| Thüringen | 37,163 | 0.76× |
| Bremen | 13,285 | 0.81× |
| Saarland | 12,369 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powerboating | 125.49× | Cars & Mobility |
| Sailing | 24.74× | Sports |
| Outboard motor | 103.7× | Cars & Mobility |
| Yacht | 13.54× | Travel & Leisure |
| Sailboat | 32.82× | Travel & Leisure |
| Boat show | 35.89× | Travel & Leisure |
| Catamaran | 39.06× | Cars & Mobility |
| RV park | 9.01× | Cars & Mobility |
| Personal water craft | 21.92× | Cars & Mobility |
| Marina | 14.1× | Travel & Leisure |
| Regatta | 36.74× | Sports |
| Motorhome | 8.16× | Cars & Mobility |
| Truck camper | 13.19× | Cars & Mobility |
| Yachting | 17.23× | Cars & Mobility |
| Luxury yacht | 7.82× | Travel & Leisure |
| Boats | 4.83× | Cars & Mobility |
| Beneteau | 74.65× | Cars & Mobility |
| Mobile home | 9.4× | Cars & Mobility |
| Watercraft | 8.41× | Home & Garden |
| Jet ski | 18.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.95 |
| Travelling | THRILL | 1.56 |
| Sustainability | BALANCE | 1.53 |
| Urban Lifestyle | OPEN | 1.5 |
| Luxury Orientation | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 8.0% |
| Brazil | 7.0% |
See Motorboat audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorboat have in Germany?
Motorboat has an estimated audience of 1,914,824 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Motorboat fans?
32.6% of Motorboat fans are female, 67.4% are male, with an average age of 41.3 years.
Which brands do Motorboat fans like most?
Motorboat fans show strongest brand affinity for Powerboating (125.49×), Sailing (24.74×), and Outboard motor (103.7×) over the country average.
Where do Motorboat fans live in Germany?
Motorboat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 334,451), Baden-Württemberg (reach 302,568), and Bayern (reach 282,260). These three regions account for the largest share of the active audience.
What other brands do Motorboat fans also like?
Beyond Motorboat itself, the audience over-indexes on Sailing (24.74×), Outboard motor (103.7×), Yacht (13.54×), and Sailboat (32.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.