Rascasse Audience Intelligence

Yachting Audience in Germany

A data profile of the people who buy, follow and care about Yachting in Germany — modelled from more than twelve digital signal sources. Yachting has an estimated audience of 813,134 people in Germany.

#3562among Topic in Germany#365in Cars & Mobility

The average Yachting fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorboat, Golf course, Luxury yacht, with strongest over-indexing on Motorboat (17.23× the country average).

Demographically, the Yachting audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yachting fan in Germany is more male, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yachting profile in Germany.

Audience size
813K
in Germany
Gender
34.8%♀
65.2% male
Age
37.3
average years
Country rank
#7778
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yachting fans

34.8% are female, 65.2% are male, average age 37.3.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Yachting audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age37.3
Estimated audience size813,134
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Yachting audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Yachting audience comes from Germany.

Worldwide audience distribution share by country for Yachting
CountryShare
United States15.2%
Japan12.9%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yachting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yachting fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K2.00×
02Schleswig-Holstein~60K1.93×
03Hamburg~30K1.45×
04Bremen~9K1.37×
05Niedersachsen~80K0.97×
06Berlin~30K0.95×
07Brandenburg~20K0.92×
08Nordrhein-Westfalen~200K0.87×
09Baden-Württemberg~90K0.81×
10Bayern~100K0.78×
11Hessen~50K0.76×
12Sachsen~30K0.76×
13Rheinland-Pfalz~30K0.71×
14Sachsen-Anhalt~10K0.65×
15Thüringen~10K0.65×
16Saarland~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Yachting, Germany
0.57×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yachting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yachting audience
#·InterestCategoryAffinity×
01America's CupSports23.27×
02Jennette McCurdyMovies & TV21.31×
03Boat showTravel & Leisure18.80×
04MotorboatCars & Mobility17.23×
05SailingSports8.63×
06Truck camperCars & Mobility8.59×
07Water filterFood & Beverages8.56×
08Golf courseSports7.87×
09Luxury yachtTravel & Leisure6.57×
10SnorkelingSports6.16×
11OmegaFashion & Accessoires5.52×
12PandoraFashion & Accessoires4.43×
13WakeboardingSports4.38×
14Business classTravel & Leisure4.10×
15SkyscannerTravel & Leisure4.03×
16First-time buyerShopping3.53×
17Ski resortTravel & Leisure3.45×
18First class travelTravel & Leisure3.18×
19Bicycle touringSports3.16×
20ImmoScout24Home & Garden2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yachting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yachting audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.77×
Luxury OrientationPREMIUM2.59×
Sports ActivityPOWER2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yachting audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Need for SecurityCONSERVATISM0.87×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yachting have in Germany?

Yachting has an estimated audience of 813,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yachting fans?

34.8% of Yachting fans are female, 65.2% are male, with an average age of 37.3 years.

03

Which brands do Yachting fans like most?

Yachting fans show strongest brand affinity for Motorboat (17.23×), Golf course (7.87×), and Luxury yacht (6.57×) over the country average.

04

Where do Yachting fans live in Germany?

Yachting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Yachting fans also like?

Beyond Yachting itself, the audience over-indexes on Golf course (7.87×), Luxury yacht (6.57×), Sailing (8.63×), and Boat show (18.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Yachting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yachting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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