Yachting Audience in Germany
Yachting has an estimated audience of 813,134 people in Germany. 34.8% are female, 65.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, Gil Ofarim, Business English, Handmade Gifts, Alaska.
The average Yachting fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, Gil Ofarim, Business English, with strongest over-indexing on Building insulation (10.39× the country average). Demographically, the Yachting audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Yachting fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 37.3 |
| Estimated audience size | 813,134 |
Audience persona
The typical Yachting fan in Germany is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,723 | 0.93× |
| Bayern | 108,837 | 0.83× |
| Baden-Württemberg | 95,681 | 0.86× |
| Niedersachsen | 78,418 | 0.99× |
| Schleswig-Holstein | 57,316 | 1.96× |
| Hessen | 49,184 | 0.79× |
| Berlin | 36,524 | 1× |
| Sachsen | 30,840 | 0.77× |
| Rheinland-Pfalz | 30,114 | 0.74× |
| Hamburg | 27,404 | 1.49× |
| Mecklenburg-Vorpommern | 25,592 | 1.65× |
| Brandenburg | 21,086 | 0.84× |
| Thüringen | 13,124 | 0.63× |
| Sachsen-Anhalt | 12,740 | 0.6× |
| Bremen | 9,597 | 1.38× |
| Saarland | 5,286 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 10.39× | Home & Garden |
| Gil Ofarim | 2.44× | Music & Radio |
| Business English | 4× | Business & Career |
| Handmade Gifts | 2.43× | Kids & Family |
| Alaska | 4.09× | Travel & Leisure |
| CAC 40 | 1.65× | Business & Career |
| Nurse education | 2.34× | Kids & Family |
| Google Analytics | 2.37× | Internet & Social Media |
| Stamp collecting | 4.76× | Home & Garden |
| Hypertext | 2.6× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 4.23× | Music & Radio |
| Staycation | 3.1× | Home & Garden |
| Tuscany | 3.72× | Travel & Leisure |
| Golden Gate | 4.22× | Games |
| Mechanic | 1.53× | Cars & Mobility |
| Minnesota | 4.36× | Travel & Leisure |
| Icon (magazine) | 1.8× | Arts & Culture |
| Sailor | 3.3× | Travel & Leisure |
| Jura Mountains | 3.81× | Travel & Leisure |
| Emil Nolde | 3.29× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.58 |
| Quality Awareness | PREMIUM | 2.2 |
| Travelling | THRILL | 1.71 |
| Sustainability | BALANCE | 1.68 |
| Design Affinity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.9% |
| China | 7.7% |
See Yachting audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Yachting have in Germany?
Yachting has an estimated audience of 813,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yachting fans?
34.8% of Yachting fans are female, 65.2% are male, with an average age of 37.3 years.
Which brands do Yachting fans like most?
Yachting fans show strongest brand affinity for Building insulation (10.39×), Gil Ofarim (2.44×), and Business English (4×) over the country average.
Where do Yachting fans live in Germany?
Yachting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,723), Bayern (reach 108,837), and Baden-Württemberg (reach 95,681). These three regions account for the largest share of the active audience.
What other brands do Yachting fans also like?
Beyond Yachting itself, the audience over-indexes on Gil Ofarim (2.44×), Business English (4×), Handmade Gifts (2.43×), and Alaska (4.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yachting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.