Yachting Audience in United States

Yachting logo

Yachting has an estimated audience of 2,584,724 people in United States. 34.8% are female, 65.2% are male, average age 36.0. Top regions: California, Florida, Texas. Top brand affinities: Product design, Natural rubber, Bank account, Urban Outfitters, Meals on Wheels.

The average Yachting fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Natural rubber, Bank account, with strongest over-indexing on Product design (3.83× the country average). Demographically, the Yachting audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Yachting fans

Demographic split for Yachting audience in United States
MetricValue
Female34.8%
Male65.2%
Average age36.0
Estimated audience size2,584,724

Audience persona

The typical Yachting fan in United States is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Yachting in United States
RegionReachAffinity
California339,6811.2×
Florida305,5221.75×
Texas233,8181.05×
New York167,1831.16×
Georgia96,9351.22×
Illinois91,5721.06×
North Carolina84,9221.09×
Pennsylvania82,5920.95×
Michigan75,2421.11×
Ohio74,3740.93×
New Jersey73,7391.12×
Virginia69,3951.1×
Washington65,1781.26×
Massachusetts63,2431.24×
Maryland54,9211.24×
Tennessee49,7530.96×
Arizona48,2630.91×
South Carolina43,7431.12×
Indiana42,7650.91×
Missouri38,0470.91×
Louisiana37,5161.13×
Alabama34,7640.96×
Minnesota34,6810.94×
Colorado33,9860.83×
Wisconsin33,8980.87×
Connecticut30,5901.18×
Oregon29,1230.98×
Kentucky27,7890.86×
Oklahoma25,0660.87×
Nevada23,0970.92×
Utah20,6950.89×
Mississippi20,3180.95×
Arkansas18,5730.87×
Kansas16,9280.83×
Iowa16,2630.76×
Idaho13,0841.01×
Hawaii12,6371.14×
Maine11,5781.25×
Nebraska10,4190.8×
New Hampshire10,2001×
West Virginia9,6810.8×
New Mexico9,5840.74×
Rhode Island9,1511.11×
Washington, District of Columbia8,4351.09×
Delaware7,0540.99×
Montana5,8560.82×
Alaska5,3860.97×
South Dakota4,5130.76×
North Dakota4,2760.81×
Vermont3,9290.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yachting audience
BrandAffinityCategory
Product design3.83×Business & Career
Natural rubber3.48×Cars & Mobility
Bank account4.14×Business & Career
Urban Outfitters3.06×Shopping
Meals on Wheels7.1×Food & Beverages
JDSU3.63×Business & Career
Home construction1.57×Home & Garden
Collectable1.64×Kids & Family
Embroidery Library13.98×Home & Garden
Alaska1.53×Travel & Leisure
La Opinión6.25×News
Pro-Ject3.52×Music & Radio
Home equity1.65×Home & Garden
Stamp collecting3.56×Home & Garden
Electrolyte3.4×Health
Jesse Plemons2.44×Movies & TV
JDM Cars5.5×Cars & Mobility
UK garage3.75×Music & Radio
Glossier3.45×Beauty & Wellness
Acoustic music2.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yachting audience
TraitClusterScore
Luxury OrientationPREMIUM3.3
Design AffinityPREMIUM2.63
Quality AwarenessPREMIUM2.54
Risk AppetiteTHRILL2.25
Career OrientationPOWER2.22
Sports ActivityPOWER2.08

Worldwide distribution

Worldwide audience distribution share by country for Yachting
CountryShare
United States15.2%
Japan12.9%
China7.7%

See Yachting audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Yachting have in United States?

Yachting has an estimated audience of 2,584,724 people in United States, concentrated in California and Florida.

What is the gender split and age of Yachting fans?

34.8% of Yachting fans are female, 65.2% are male, with an average age of 36.0 years.

Which brands do Yachting fans like most?

Yachting fans show strongest brand affinity for Product design (3.83×), Natural rubber (3.48×), and Bank account (4.14×) over the country average.

Where do Yachting fans live in United States?

Yachting fans in United States are most concentrated in California (reach 339,681), Florida (reach 305,522), and Texas (reach 233,818). These three regions account for the largest share of the active audience.

What other brands do Yachting fans also like?

Beyond Yachting itself, the audience over-indexes on Natural rubber (3.48×), Bank account (4.14×), Urban Outfitters (3.06×), and Meals on Wheels (7.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yachting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.