Rascasse Audience Intelligence

Yachting Audience in United States

A data profile of the people who buy, follow and care about Yachting in United States — modelled from more than twelve digital signal sources. Yachting has an estimated audience of 2,584,724 people in United States.

#5526among Topic in United States#391in Cars & Mobility

The average Yachting fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Boat show, Motorboat, Diaper bag, with strongest over-indexing on Boat show (13.04× the country average).

Demographically, the Yachting audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yachting fan in United States is more male, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Boat show.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yachting profile in United States.

Audience size
2.6M
in United States
Gender
34.8%♀
65.2% male
Age
36.0
average years
Country rank
#11621
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yachting fans

34.8% are female, 65.2% are male, average age 36.0.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Yachting audience in United States
MetricValue
Female34.8%
Male65.2%
Average age36.0
Estimated audience size2,584,724
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Yachting audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Yachting audience comes from United States.

Worldwide audience distribution share by country for Yachting
CountryShare
United States15.2%
Japan12.9%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yachting audience in United States is strongest.

Fig. 05

Top regions by affinity

Yachting fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K1.52×
02Louisiana~50K1.44×
03Maine~10K1.23×
04California~300K1.20×
05Georgia~90K1.15×
06Washington~60K1.15×
07Connecticut~30K1.13×
08Massachusetts~60K1.12×
09North Carolina~90K1.10×
10New York~200K1.09×
11Michigan~70K1.09×
12South Carolina~40K1.08×
13Texas~200K1.07×
14Virginia~70K1.05×
15New Jersey~70K1.04×
16Maryland~50K1.04×
17Mississippi~20K1.04×
18Hawaii~10K1.03×
19Rhode Island~9K1.03×
20Alabama~40K1.02×
21Illinois~90K1.01×
22Alaska~6K1.00×
23Delaware~7K0.99×
24Indiana~50K0.98×
25Missouri~40K0.98×
26Kentucky~30K0.98×
27Tennessee~50K0.97×
28North Dakota~5K0.97×
29Ohio~80K0.96×
30Idaho~10K0.95×
31New Hampshire~10K0.95×
32Arizona~50K0.94×
33South Dakota~6K0.94×
34Pennsylvania~80K0.93×
35Wisconsin~40K0.93×
36Vermont~4K0.93×
37Minnesota~30K0.92×
38Arkansas~20K0.92×
39Oregon~30K0.91×
40Utah~20K0.91×
41Oklahoma~30K0.90×
42Washington, District of Columbia~7K0.90×
43Nevada~20K0.89×
44Kansas~20K0.89×
45Montana~6K0.89×
46Nebraska~10K0.88×
47West Virginia~10K0.87×
48Colorado~30K0.83×
49Iowa~20K0.82×
50New Mexico~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Yachting, United States
0.78×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yachting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yachting audience
#·InterestCategoryAffinity×
01Boat showTravel & Leisure13.04×
02Personal water craftCars & Mobility5.87×
03MotorboatCars & Mobility5.57×
04Business classTravel & Leisure5.29×
05ClarinetMusic & Radio4.31×
06SaxophoneMusic & Radio4.14×
07Diaper bagKids & Family3.78×
08CelloMusic & Radio3.72×
09Standup paddleboardingSports3.60×
10Luxury real estateBusiness & Career3.47×
11Dominican RepublicTravel & Leisure3.24×
12Alpine skiingSports2.91×
13Fly fishingSports2.75×
14Extreme sportSports2.70×
15InnovationBusiness & Career2.50×
16MetaphysicsBusiness & Career2.33×
17NBA FinalsSports2.04×
18Trader Joe'sShopping1.82×
19Do it yourself (DIY)Home & Garden1.67×
20Planet FitnessSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yachting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yachting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.63×
PatriotismCONSERVATISM2.53×
Luxury OrientationPREMIUM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yachting audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Social Media UsageJOY0.80×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yachting have in United States?

Yachting has an estimated audience of 2,584,724 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Yachting fans?

34.8% of Yachting fans are female, 65.2% are male, with an average age of 36.0 years.

03

Which brands do Yachting fans like most?

Yachting fans show strongest brand affinity for Boat show (13.04×), Motorboat (5.57×), and Diaper bag (3.78×) over the country average.

04

Where do Yachting fans live in United States?

Yachting fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Yachting fans also like?

Beyond Yachting itself, the audience over-indexes on Motorboat (5.57×), Diaper bag (3.78×), Business class (5.29×), and Luxury real estate (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Yachting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yachting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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