Personal water craft Audience in United States

Personal water craft logo

Personal water craft has an estimated audience of 6,942,802 people in United States. 26.1% are female, 73.9% are male, average age 43.3. Top regions: Virginia, North Carolina, California. Top brand affinities: Watercraft, Marina, Motorboat, Boat show, Jet ski.

The average Personal water craft fan in United States is 43.3 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, California. Top brand affinities include Watercraft, Marina, Motorboat, with strongest over-indexing on Watercraft (7.67× the country average). Demographically, the Personal water craft audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Personal water craft fans

Demographic split for Personal water craft audience in United States
MetricValue
Female26.1%
Male73.9%
Average age43.3
Estimated audience size6,942,802

Audience persona

The typical Personal water craft fan in United States is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Watercraft.

Top regions in United States

Top regions ranked by reach for Personal water craft in United States
RegionReachAffinity
Virginia1,481,5978.76×
North Carolina984,4964.71×
California831,7331.09×
New York670,9031.73×
Texas577,7080.97×
Florida451,5040.96×
Illinois289,5551.25×
Massachusetts287,3412.1×
New Jersey259,4361.47×
Pennsylvania247,8621.06×
Georgia217,5501.02×
Maryland159,2941.33×
Ohio142,7670.67×
Michigan141,8140.78×
Washington110,9970.8×
Indiana99,1030.78×
Wisconsin92,2680.88×
Connecticut79,4691.14×
Colorado78,8510.72×
Tennessee78,1290.56×
Arizona77,3050.55×
Minnesota73,9450.74×
Missouri71,6470.64×
South Carolina67,4250.65×
Washington, District of Columbia62,5513×
Alabama48,6200.5×
Oregon43,9180.55×
Utah41,9370.67×
Kentucky40,2600.46×
Louisiana37,4390.42×
Nevada34,3580.51×
Oklahoma34,1170.44×
Kansas31,1680.57×
Iowa30,6030.54×
Arkansas27,5130.48×
New Hampshire22,9780.84×
Rhode Island21,3410.97×
Mississippi18,7820.33×
Hawaii15,4030.52×
Nebraska14,6870.42×
Idaho14,3940.41×
Maine14,2690.57×
West Virginia13,9100.43×
Delaware12,7540.67×
New Mexico9,7540.28×
Montana7,6400.4×
Vermont7,5980.62×
South Dakota5,1790.32×
Alaska5,0290.34×
North Dakota4,8120.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal water craft audience
BrandAffinityCategory
Watercraft7.67×Home & Garden
Marina8.85×Travel & Leisure
Motorboat6.08×Cars & Mobility
Boat show8.02×Travel & Leisure
Jet ski5.9×Sports
Fishing lure4.14×Pets & Animals
Powerboating8.17×Cars & Mobility
AutoZone1.75×Cars & Mobility
Transport1.52×Cars & Mobility
Motor vehicle1.65×Cars & Mobility
Camping1.53×Travel & Leisure
Boating2.03×Travel & Leisure
Manufacturing1.55×Business & Career
Engine2.23×Cars & Mobility
Sea2.34×Travel & Leisure
West Marine7.19×Shopping
Fishing reel2.42×Sports
Wakeboarding3.57×Sports
SUVs1.52×Cars & Mobility
Wild fisheries3.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal water craft audience
TraitClusterScore
Quality AwarenessPREMIUM1.77
Need for SecurityCONSERVATISM1.34
Risk AppetiteTHRILL1.19
Sports ActivityPOWER1.19
DIY MentalityTHRILL1.18
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Personal water craft
CountryShare
United States30.3%
Brazil9.1%
Japan6.6%

See Personal water craft audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Personal water craft have in United States?

Personal water craft has an estimated audience of 6,942,802 people in United States, concentrated in Virginia and North Carolina.

What is the gender split and age of Personal water craft fans?

26.1% of Personal water craft fans are female, 73.9% are male, with an average age of 43.3 years.

Which brands do Personal water craft fans like most?

Personal water craft fans show strongest brand affinity for Watercraft (7.67×), Marina (8.85×), and Motorboat (6.08×) over the country average.

Where do Personal water craft fans live in United States?

Personal water craft fans in United States are most concentrated in Virginia (reach 1,481,597), North Carolina (reach 984,496), and California (reach 831,733). These three regions account for the largest share of the active audience.

What other brands do Personal water craft fans also like?

Beyond Personal water craft itself, the audience over-indexes on Marina (8.85×), Motorboat (6.08×), Boat show (8.02×), and Jet ski (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal water craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.