Rascasse Audience Intelligence

Personal water craft Audience in United States

A data profile of the people who buy, follow and care about Personal water craft in United States — modelled from more than twelve digital signal sources. Personal water craft has an estimated audience of 6,942,802 people in United States.

#3044among Topic in United States#201in Cars & Mobility

The average Personal water craft fan in United States is 43.3 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, North Carolina, California.

Top brand affinities include Watercraft, Marina, Motorboat, with strongest over-indexing on Watercraft (7.67× the country average).

Demographically, the Personal water craft audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal water craft fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Watercraft.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal water craft profile in United States.

Audience size
6.9M
in United States
Gender
26.1%♀
73.9% male
Age
43.3
average years
Country rank
#5059
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal water craft fans

26.1% are female, 73.9% are male, average age 43.3.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Personal water craft audience in United States
MetricValue
Female26.1%
Male73.9%
Average age43.3
Estimated audience size6,942,802
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Personal water craft audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Personal water craft audience comes from United States.

Worldwide audience distribution share by country for Personal water craft
CountryShare
United States30.3%
Brazil9.1%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal water craft audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal water craft fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1.5M9.45×
02North Carolina~1M4.84×
03Washington, District of Columbia~50K2.62×
04Massachusetts~300K2.26×
05New York~600K1.56×
06Maryland~200K1.35×
07New Jersey~200K1.32×
08Connecticut~80K1.16×
09Illinois~300K1.14×
10Pennsylvania~200K1.01×
11California~800K1.00×
12Georgia~200K0.95×
13Rhode Island~20K0.95×
14Florida~400K0.93×
15Texas~500K0.89×
16New Hampshire~20K0.88×
17Utah~50K0.79×
18Wisconsin~80K0.78×
19Michigan~100K0.76×
20Washington~100K0.76×
21Indiana~100K0.76×
22Minnesota~70K0.74×
23Delaware~10K0.74×
24Vermont~9K0.74×
25Colorado~80K0.70×
26South Carolina~70K0.67×
27Ohio~100K0.64×
28Missouri~70K0.64×
29Maine~20K0.64×
30Tennessee~80K0.60×
31Kansas~30K0.59×
32Alaska~9K0.59×
33Hawaii~20K0.58×
34Alabama~50K0.57×
35Nevada~40K0.57×
36Iowa~30K0.57×
37Arkansas~30K0.57×
38North Dakota~8K0.57×
39Arizona~80K0.56×
40Oregon~40K0.56×
41West Virginia~20K0.55×
42Montana~10K0.54×
43South Dakota~9K0.54×
44Louisiana~50K0.53×
45Kentucky~40K0.51×
46Idaho~20K0.51×
47Oklahoma~40K0.50×
48Nebraska~20K0.49×
49Mississippi~30K0.45×
50New Mexico~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Personal water craft, United States
0.42×1.00×9.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal water craft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal water craft audience
#·InterestCategoryAffinity×
01MarinaTravel & Leisure8.85×
02PowerboatingCars & Mobility8.17×
03Boat showTravel & Leisure8.02×
04WatercraftHome & Garden7.67×
05West MarineShopping7.19×
06Porto's BakeryFood & Beverages6.19×
07MotorboatCars & Mobility6.08×
08Jet skiSports5.90×
09Fishing lurePets & Animals4.14×
10WakeboardingSports3.57×
11Fishing reelSports2.42×
12SeaTravel & Leisure2.34×
13EngineCars & Mobility2.23×
14BoatingTravel & Leisure2.03×
15AutoZoneCars & Mobility1.75×
16Motor vehicleCars & Mobility1.65×
17ManufacturingBusiness & Career1.55×
18CampingTravel & Leisure1.53×
19TransportCars & Mobility1.52×
20SUVsCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal water craft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal water craft audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Risk AppetiteTHRILL1.25×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal water craft audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
SustainabilityBALANCE0.87×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal water craft have in United States?

Personal water craft has an estimated audience of 6,942,802 people in United States, concentrated in Virginia and North Carolina.

02

What is the gender split and age of Personal water craft fans?

26.1% of Personal water craft fans are female, 73.9% are male, with an average age of 43.3 years.

03

Which brands do Personal water craft fans like most?

Personal water craft fans show strongest brand affinity for Watercraft (7.67×), Marina (8.85×), and Motorboat (6.08×) over the country average.

04

Where do Personal water craft fans live in United States?

Personal water craft fans in United States are most concentrated in Virginia (reach ~1.5M), North Carolina (reach ~1M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Personal water craft fans also like?

Beyond Personal water craft itself, the audience over-indexes on Marina (8.85×), Motorboat (6.08×), Boat show (8.02×), and Jet ski (5.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Personal water craft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal water craft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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