Rascasse Audience Intelligence

West Marine Target Market in United States

A data profile of the people who buy, follow and care about West Marine in United States — modelled from more than twelve digital signal sources. West Marine has an estimated audience of 3,217,641 people in United States.

#1004among Brand in United States#202in Shopping

The average West Marine fan in United States is 48.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Motorboat, Boat show, Longboarding, with strongest over-indexing on Motorboat (19.6× the country average).

Demographically, the West Marine audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Marine fan in United States is more male, around 48.0 years old, with strong Sustainability tendencies and a notable affinity for Motorboat.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Marine profile in United States.

Audience size
3.2M
in United States
Gender
22.8%♀
77.2% male
Age
48.0
average years
Country rank
#9692
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of West Marine

22.8% are female, 77.2% are male, average age 48.0.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for West Marine audience in United States
MetricValue
Female22.8%
Male77.2%
Average age48.0
Estimated audience size3,217,641
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the West Marine audience in United States
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4925%
50+43%
Fig. 04

Worldwide distribution

95.4%

of the worldwide West Marine audience comes from United States.

Worldwide audience distribution share by country for West Marine
CountryShare
United States95.4%
Japan1.1%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Marine audience in United States is strongest.

Fig. 05

Top regions by affinity

West Marine customers by region in United States
#RegionReachAffinity×
01Rhode Island~50K4.83×
02Florida~900K4.51×
03Hawaii~50K3.67×
04South Carolina~100K2.62×
05Alaska~20K2.57×
06Massachusetts~100K2.13×
07Maryland~100K2.10×
08Connecticut~60K2.10×
09Maine~20K1.94×
10Washington~100K1.82×
11Delaware~10K1.74×
12Vermont~8K1.54×
13New Hampshire~20K1.40×
14Michigan~100K1.25×
15North Carolina~100K1.19×
16Virginia~90K1.19×
17New Jersey~90K1.13×
18Louisiana~40K1.10×
19Alabama~40K1.01×
20Mississippi~30K1.01×
21California~300K0.92×
22New York~100K0.78×
23Oregon~30K0.77×
24Georgia~60K0.63×
25Washington, District of Columbia~5K0.58×
26Minnesota~20K0.56×
27Wisconsin~20K0.55×
28Ohio~50K0.49×
29North Dakota~3K0.42×
30South Dakota~3K0.41×
31Texas~100K0.37×
32Montana~3K0.37×
33Tennessee~20K0.36×
34Pennsylvania~30K0.34×
35Illinois~30K0.34×
36Nevada~9K0.32×
37Idaho~5K0.32×
38Missouri~10K0.31×
39West Virginia~4K0.31×
40Arizona~20K0.29×
41New Mexico~4K0.28×
42Arkansas~7K0.27×
43Nebraska~4K0.27×
44Indiana~10K0.24×
45Kentucky~9K0.24×
46Oklahoma~8K0.24×
47Iowa~6K0.23×
48Kansas~6K0.23×
49Utah~6K0.21×
50Colorado~9K0.19×
Fig. 06

Affinity by region

Affinity by region — West Marine, United States
0.19×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Marine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Marine audience
#·InterestCategoryAffinity×
01LongboardingSports42.08×
02Boat showTravel & Leisure31.43×
03SailGPSports27.15×
04MotorboatCars & Mobility19.60×
05Key FoodShopping19.19×
06AsurionBusiness & Career15.08×
07Weber GrillsHome & Garden12.59×
08ShimanoCars & Mobility10.12×
09Jet skiSports10.10×
10Sportsman's WarehouseShopping8.64×
11Sustainable energyHome & Garden8.33×
12Weather forecastingHome & Garden6.92×
13Renewable energyBusiness & Career6.66×
14WakeboardingSports5.73×
15FedExBusiness & Career5.24×
16Home automationTechnology & Electronics5.04×
17First class travelTravel & Leisure4.82×
18Solar energyHome & Garden4.78×
19Tractor Supply CompanyShopping4.02×
20Mortgage loansBusiness & Career3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Marine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Marine audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.93×
Convenience OrientationPREMIUM2.58×
PatriotismCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Marine audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.72×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is West Marine's target market in United States?

West Marine's target market in United States covers an estimated 3,217,641 people, concentrated in Florida and California.

02

What is the gender split and age of West Marine customers?

22.8% of the West Marine audience are female, 77.2% are male, with an average age of 48.0 years.

03

Which brands do West Marine fans like most?

West Marine fans show strongest brand affinity for Motorboat (19.6×), Boat show (31.43×), and Longboarding (42.08×) over the country average.

04

Where do West Marine fans live in United States?

West Marine fans in United States are most concentrated in Florida (reach ~900K), California (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do West Marine fans also like?

Beyond West Marine itself, the audience over-indexes on Boat show (31.43×), Longboarding (42.08×), Sustainable energy (8.33×), and Renewable energy (6.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See West Marine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West Marine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →