West Marine Audience in United States

West Marine has an estimated audience of 3,035,800 people in United States. 22.8% are female, 77.2% are male, average age 48.0. Top regions: Florida, California, New York. Top brand affinities: Boat show, Motorboat, Longboarding, Jet ski, MSN.

The average West Marine fan in United States is 48.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Boat show, Motorboat, Longboarding, with strongest over-indexing on Boat show (32.48× the country average). Demographically, the West Marine audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of West Marine fans

Demographic split for West Marine audience in United States
MetricValue
Female22.8%
Male77.2%
Average age48.0
Estimated audience size3,035,800

Audience persona

The typical West Marine fan in United States is more male, around 48.0 years old, with strong Risk Appetite tendencies and a notable affinity for Boat show.

Top regions in United States

Top regions ranked by reach for West Marine in United States
RegionReachAffinity
Florida938,7984.57×
California306,4600.92×
New York145,1830.86×
Massachusetts133,6072.23×
South Carolina117,8482.58×
North Carolina115,0331.26×
Maryland111,6962.14×
Michigan110,0791.39×
Washington108,3711.78×
Texas104,3740.4×
New Jersey93,4561.21×
Virginia92,2221.25×
Connecticut65,4422.15×
Georgia62,5440.67×
Ohio47,6090.51×
Rhode Island45,2974.69×
Alabama44,0501.04×
Louisiana44,0121.12×
Hawaii43,5733.34×
Pennsylvania37,1430.36×
Illinois36,7270.36×
Wisconsin26,8900.59×
Mississippi24,9901×
Oregon24,2850.7×
Tennessee23,0010.38×
Minnesota21,9830.51×
Maine20,0011.84×
New Hampshire17,4651.46×
Arizona16,0230.26×
Missouri15,0160.31×
Alaska14,6792.26×
Delaware14,3461.71×
Indiana13,6720.25×
Colorado8,5720.18×
Nevada8,5380.29×
Kentucky8,1670.21×
Vermont7,6921.44×
Oklahoma7,1080.21×
Arkansas5,5820.22×
Washington, District of Columbia5,4850.6×
Utah4,3840.16×
Idaho3,7550.25×
Iowa3,6700.15×
Kansas3,6460.15×
West Virginia2,7380.19×
Montana2,3040.27×
Nebraska1,4320.09×
New Mexico1,4010.09×
North Dakota8130.13×
Wyoming7460.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Marine audience
BrandAffinityCategory
Boat show32.48×Travel & Leisure
Motorboat18.97×Cars & Mobility
Longboarding52.5×Sports
Jet ski12.35×Sports
MSN3.55×News
Bachelor of Business Administration33.94×Business & Career
Chuck Norris5.02×Movies & TV
Key Food15.44×Shopping
RVCA20.82×Fashion & Accessoires
Indianapolis Motor Speedway10.46×Sports
Boat racing33.82×Sports
Staples (Canada)3.58×Business & Career
Personal water craft8.03×Cars & Mobility
Day trading7.99×Business & Career
Fannie Mae21.5×Business & Career
Cross-country skiing10.12×Sports
AutoZone2.54×Cars & Mobility
Wakeboarding5.68×Sports
Standup paddleboarding5.65×Sports
Asurion14.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Marine audience
TraitClusterScore
Risk AppetiteTHRILL2.4
Luxury OrientationPREMIUM2.18
SustainabilityBALANCE1.67
TravellingTHRILL1.62
DIY MentalityTHRILL1.58
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for West Marine
CountryShare
United States95.5%
Japan1.1%
Canada0.6%

See West Marine audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does West Marine have in United States?

West Marine has an estimated audience of 3,035,800 people in United States, concentrated in Florida and California.

What is the gender split and age of West Marine fans?

22.8% of West Marine fans are female, 77.2% are male, with an average age of 48.0 years.

Which brands do West Marine fans like most?

West Marine fans show strongest brand affinity for Boat show (32.48×), Motorboat (18.97×), and Longboarding (52.5×) over the country average.

Where do West Marine fans live in United States?

West Marine fans in United States are most concentrated in Florida (reach 938,798), California (reach 306,460), and New York (reach 145,183). These three regions account for the largest share of the active audience.

What other brands do West Marine fans also like?

Beyond West Marine itself, the audience over-indexes on Motorboat (18.97×), Longboarding (52.5×), Jet ski (12.35×), and MSN (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Marine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.