Shimano Audience in United States

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Shimano has an estimated audience of 3,673,074 people in United States. 24.1% are female, 75.9% are male, average age 38.1. Top regions: California, Florida, Texas. Top brand affinities: SRAM Corporation, Road bicycle, Cycling team, Cannondale Bicycle Corporation, USA Cycling.

The average Shimano fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include SRAM Corporation, Road bicycle, Cycling team, with strongest over-indexing on SRAM Corporation (60.89× the country average). Demographically, the Shimano audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Shimano fans

Demographic split for Shimano audience in United States
MetricValue
Female24.1%
Male75.9%
Average age38.1
Estimated audience size3,673,074

Audience persona

The typical Shimano fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for SRAM Corporation.

Top regions in United States

Top regions ranked by reach for Shimano in United States
RegionReachAffinity
California527,0481.3×
Florida361,2881.45×
Texas296,9020.94×
New York162,7540.79×
North Carolina114,7381.04×
Pennsylvania105,1170.85×
Illinois98,5940.81×
Georgia98,3580.87×
Michigan88,2950.92×
Virginia87,7680.98×
Ohio84,1950.74×
Washington83,8081.14×
New Jersey79,1870.85×
South Carolina75,9871.38×
Colorado70,8561.22×
Massachusetts69,6790.96×
Minnesota67,6251.28×
Wisconsin65,8391.19×
Tennessee64,0440.87×
Indiana56,3910.84×
Arizona55,1050.73×
Alabama54,8761.07×
Louisiana54,8541.16×
Oregon53,6721.27×
Missouri50,9590.86×
Maryland47,1550.75×
Kentucky44,0780.96×
Oklahoma40,6371×
Utah37,8131.15×
Connecticut35,2890.96×
Iowa32,7071.08×
Arkansas32,5421.08×
Hawaii30,4611.93×
Mississippi29,2550.97×
Kansas23,9690.83×
Nevada23,3630.66×
Idaho20,8321.13×
West Virginia17,8541.04×
New Hampshire15,9651.1×
Nebraska15,2980.83×
Maine13,0961×
New Mexico12,6080.68×
Montana11,7991.16×
Rhode Island10,1310.87×
Alaska9,3921.2×
Washington, District of Columbia8,8290.8×
Vermont8,3401.29×
Delaware7,3470.72×
South Dakota6,3580.75×
North Dakota5,4960.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shimano audience
BrandAffinityCategory
SRAM Corporation60.89×Cars & Mobility
Road bicycle38.88×Sports
Cycling team35.59×Sports
Cannondale Bicycle Corporation51.92×Cars & Mobility
USA Cycling66.4×Sports
Kayak fishing15.76×Sports
Tackle Warehouse35.58×Shopping
Bicycle wheel33.97×Cars & Mobility
Fishing sinker28.03×
Turkey hunting8.65×Sports
Track cycling33×Sports
Bicycle frame30.65×Sports
Grand Tour (cycling)50.26×Sports
Smallmouth bass13.69×Pets & Animals
VeloNews84.64×Sports
ABU Garcia33.89×Sports
Local bike shop20.19×Sports
Rapha (sportswear)37.46×Cars & Mobility
Giro d'Italia24.2×Sports
Wild fisheries9.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shimano audience
TraitClusterScore
Sports ActivityPOWER1.66
Luxury OrientationPREMIUM1.6
SustainabilityBALANCE1.43
PatriotismCONSERVATISM1.39
Early Adopter MentalityPOWER1.27
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Shimano
CountryShare
United States20.6%
Japan13.9%
Germany13.3%

See Shimano audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Shimano have in United States?

Shimano has an estimated audience of 3,673,074 people in United States, concentrated in California and Florida.

What is the gender split and age of Shimano fans?

24.1% of Shimano fans are female, 75.9% are male, with an average age of 38.1 years.

Which brands do Shimano fans like most?

Shimano fans show strongest brand affinity for SRAM Corporation (60.89×), Road bicycle (38.88×), and Cycling team (35.59×) over the country average.

Where do Shimano fans live in United States?

Shimano fans in United States are most concentrated in California (reach 527,048), Florida (reach 361,288), and Texas (reach 296,902). These three regions account for the largest share of the active audience.

What other brands do Shimano fans also like?

Beyond Shimano itself, the audience over-indexes on Road bicycle (38.88×), Cycling team (35.59×), Cannondale Bicycle Corporation (51.92×), and USA Cycling (66.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shimano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.