Rapha (sportswear) Audience in United States

Rapha (sportswear) logo

Rapha (sportswear) has an estimated audience of 1,014,511 people in United States. 24.8% are female, 75.2% are male, average age 38.9. Top regions: California, New York, Texas. Top brand affinities: S.S. Lazio, Bicycle touring, SRAM Corporation, Giro d'Italia, Cross-country cycling.

The average Rapha (sportswear) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include S.S. Lazio, Bicycle touring, SRAM Corporation, with strongest over-indexing on S.S. Lazio (562.5× the country average). Demographically, the Rapha (sportswear) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Rapha (sportswear) fans

Demographic split for Rapha (sportswear) audience in United States
MetricValue
Female24.8%
Male75.2%
Average age38.9
Estimated audience size1,014,511

Audience persona

The typical Rapha (sportswear) fan in United States is more male, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for S.S. Lazio.

Top regions in United States

Top regions ranked by reach for Rapha (sportswear) in United States
RegionReachAffinity
California231,1232.07×
New York92,9931.64×
Texas62,3560.71×
Florida48,7500.71×
Colorado47,8332.99×
Washington42,1072.07×
Illinois39,0731.16×
Massachusetts25,5031.28×
North Carolina25,4960.84×
Pennsylvania24,9270.73×
New Jersey23,4600.91×
Virginia22,8490.92×
Georgia21,8250.7×
Oregon20,3231.75×
Arizona19,7340.95×
Ohio18,4860.59×
Michigan17,3160.65×
Arkansas17,2142.06×
Tennessee15,7880.78×
Maryland15,1100.87×
Wisconsin14,9600.98×
Minnesota14,6471.01×
Utah14,3061.57×
Missouri12,2420.75×
Indiana11,4070.62×
Connecticut10,4001.02×
Alabama10,1760.72×
Oklahoma9,2760.82×
South Carolina8,6120.56×
Nevada7,5500.77×
Kentucky6,8550.54×
Washington, District of Columbia6,6872.19×
Louisiana6,0090.46×
Kansas5,4000.68×
Iowa5,3350.64×
Idaho5,0701×
New Hampshire3,9130.98×
Vermont3,9022.19×
Maine3,8471.06×
New Mexico3,8110.75×
Montana3,6661.3×
Mississippi3,6310.43×
Hawaii3,2460.74×
Rhode Island2,8810.89×
Nebraska2,7060.53×
West Virginia1,9590.41×
Alaska1,7470.81×
Delaware1,4380.51×
Wyoming1,2960.86×
South Dakota1,0960.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rapha (sportswear) audience
BrandAffinityCategory
S.S. Lazio562.5×Sports
Bicycle touring7.28×Sports
SRAM Corporation10.6×Cars & Mobility
Giro d'Italia10.76×Sports
Cross-country cycling8×Sports
Tour de France7.77×Sports
Trek Bicycle Corporation7.08×Cars & Mobility
Cycling Weekly15.8×Sports
Bicycle frame10.3×Sports
Mountain bike trials11.6×Sports
Cycle sport4.74×Sports
OUTDOOR ADVENTURE6.3×Games
Castelli Cycling42.38×Sports
Ineos Grenadiers8.16×Sports
Electric bicycle5.09×Cars & Mobility
BikeRadar25.18×Sports
Local bike shop6.86×Sports
Strength training1.91×Sports
Stadio Olimpico44.57×Sports
Brooklyn2.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rapha (sportswear) audience
TraitClusterScore
Sports ActivityPOWER2.58
SustainabilityBALANCE2.49
Luxury OrientationPREMIUM2.46
Early Adopter MentalityPOWER1.75
PatriotismCONSERVATISM1.66
Healthy LifestyleBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Rapha (sportswear)
CountryShare
United States16.0%
Germany11.9%
United Kingdom10.8%

See Rapha (sportswear) audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Rapha (sportswear) have in United States?

Rapha (sportswear) has an estimated audience of 1,014,511 people in United States, concentrated in California and New York.

What is the gender split and age of Rapha (sportswear) fans?

24.8% of Rapha (sportswear) fans are female, 75.2% are male, with an average age of 38.9 years.

Which brands do Rapha (sportswear) fans like most?

Rapha (sportswear) fans show strongest brand affinity for S.S. Lazio (562.5×), Bicycle touring (7.28×), and SRAM Corporation (10.6×) over the country average.

Where do Rapha (sportswear) fans live in United States?

Rapha (sportswear) fans in United States are most concentrated in California (reach 231,123), New York (reach 92,993), and Texas (reach 62,356). These three regions account for the largest share of the active audience.

What other brands do Rapha (sportswear) fans also like?

Beyond Rapha (sportswear) itself, the audience over-indexes on Bicycle touring (7.28×), SRAM Corporation (10.6×), Giro d'Italia (10.76×), and Cross-country cycling (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rapha (sportswear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.