Rascasse Audience Intelligence

Rapha (sportswear) Target Market in United States

A data profile of the people who buy, follow and care about Rapha (sportswear) in United States — modelled from more than twelve digital signal sources. Rapha (sportswear) has an estimated audience of 1,009,729 people in United States.

#9among Bicycle in United States#2396among Brand in United States#728in Cars & Mobility

The average Rapha (sportswear) fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include S.S. Lazio, Tour de France, Bicycle touring, with strongest over-indexing on S.S. Lazio (562.5× the country average).

Demographically, the Rapha (sportswear) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rapha (sportswear) fan in United States is more male, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for S.S. Lazio.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rapha (sportswear) profile in United States.

Audience size
1M
in United States
Gender
24.8%♀
75.2% male
Age
38.9
average years
Country rank
#23523
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rapha (sportswear)

24.8% are female, 75.2% are male, average age 38.9.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Rapha (sportswear) audience in United States
MetricValue
Female24.8%
Male75.2%
Average age38.9
Estimated audience size1,009,729
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Rapha (sportswear) audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Rapha (sportswear) audience comes from United States.

Worldwide audience distribution share by country for Rapha (sportswear)
CountryShare
United States16.0%
Germany11.7%
United Kingdom10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rapha (sportswear) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rapha (sportswear) customers by region in United States
#RegionReachAffinity×
01Colorado~50K2.82×
02Arkansas~20K2.18×
03California~200K2.12×
04Washington~40K1.96×
05Washington, District of Columbia~6K1.96×
06Vermont~3K1.89×
07New York~100K1.68×
08Oregon~20K1.63×
09Utah~10K1.49×
10Montana~4K1.25×
11Massachusetts~20K1.20×
12Illinois~40K1.11×
13Maine~4K1.07×
14Idaho~5K1.01×
15Connecticut~10K0.99×
16Minnesota~10K0.98×
17New Hampshire~4K0.98×
18Wisconsin~10K0.94×
19New Jersey~20K0.93×
20Alaska~2K0.92×
21Virginia~20K0.91×
22Arizona~20K0.91×
23Rhode Island~3K0.91×
24Kansas~7K0.86×
25Maryland~10K0.85×
26North Carolina~30K0.84×
27Hawaii~4K0.83×
28Oklahoma~9K0.82×
29Alabama~10K0.81×
30New Mexico~4K0.81×
31Tennessee~20K0.79×
32North Dakota~2K0.79×
33Nevada~8K0.78×
34South Dakota~2K0.78×
35Missouri~10K0.76×
36Georgia~20K0.74×
37Delaware~2K0.74×
38Pennsylvania~20K0.73×
39Texas~60K0.72×
40Florida~50K0.72×
41Iowa~6K0.71×
42Nebraska~4K0.70×
43West Virginia~3K0.70×
44Michigan~20K0.68×
45Indiana~10K0.67×
46Kentucky~8K0.65×
47Mississippi~5K0.65×
48South Carolina~10K0.64×
49Ohio~20K0.61×
50Louisiana~8K0.61×
Fig. 06

Affinity by region

Affinity by region — Rapha (sportswear), United States
0.61×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rapha (sportswear) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rapha (sportswear) audience
#·InterestCategoryAffinity×
01S.S. LazioSports562.50×
02Castelli CyclingSports42.38×
03Team SkySports26.67×
04BikeRadarSports25.18×
05Cycling WeeklySports15.80×
06CervéloCars & Mobility12.11×
07Mountain bike trialsSports11.60×
08Giro d'ItaliaSports10.76×
09SRAM CorporationCars & Mobility10.60×
10Bicycle frameSports10.30×
11SCOTT SportsCars & Mobility10.29×
12Ineos GrenadiersSports8.16×
13Cross-country cyclingSports8.00×
14Tour de FranceSports7.77×
15Bicycle touringSports7.28×
16Trek Bicycle CorporationCars & Mobility7.08×
17Local bike shopSports6.86×
18OUTDOOR ADVENTUREGames6.30×
19Electric bicycleCars & Mobility5.09×
20Cycle sportSports4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rapha (sportswear) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rapha (sportswear) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.37×
Luxury OrientationPREMIUM1.31×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rapha (sportswear) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Price SensitivityPREMIUM0.59×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rapha (sportswear)'s target market in United States?

Rapha (sportswear)'s target market in United States covers an estimated 1,009,729 people, concentrated in California and New York.

02

What is the gender split and age of Rapha (sportswear) customers?

24.8% of the Rapha (sportswear) audience are female, 75.2% are male, with an average age of 38.9 years.

03

Which brands do Rapha (sportswear) fans like most?

Rapha (sportswear) fans show strongest brand affinity for S.S. Lazio (562.5×), Tour de France (7.77×), and Bicycle touring (7.28×) over the country average.

04

Where do Rapha (sportswear) fans live in United States?

Rapha (sportswear) fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rapha (sportswear) fans also like?

Beyond Rapha (sportswear) itself, the audience over-indexes on Tour de France (7.77×), Bicycle touring (7.28×), Team Sky (26.67×), and Cervélo (12.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rapha (sportswear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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