Ineos Grenadiers Audience in United States

Ineos Grenadiers logo

Ineos Grenadiers has an estimated audience of 2,897,879 people in United States. 36.0% are female, 64.0% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Peter Sagan, Kia Sportage, Capital One, Indeed.com.

The average Ineos Grenadiers fan in United States is 39.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Peter Sagan, Kia Sportage, with strongest over-indexing on Google Maps (5.6× the country average). Demographically, the Ineos Grenadiers audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cycling

Demographics of Ineos Grenadiers fans

Demographic split for Ineos Grenadiers audience in United States
MetricValue
Female36.0%
Male64.0%
Average age39.5
Estimated audience size2,897,879

Audience persona

The typical Ineos Grenadiers fan in United States is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Ineos Grenadiers in United States
RegionReachAffinity
Texas475,8821.91×
California448,2591.41×
Florida261,4091.33×
New York158,0910.98×
Georgia121,5551.36×
North Carolina113,7801.3×
Colorado102,7352.25×
Illinois94,4280.98×
Pennsylvania92,9120.95×
Washington92,0761.58×
Massachusetts80,8241.42×
New Jersey76,5031.04×
Arizona72,6581.23×
Tennessee68,9061.19×
Virginia62,2820.88×
Ohio57,1900.64×
Utah54,8182.11×
Oregon54,6721.65×
Michigan48,8440.64×
South Carolina46,0971.06×
Connecticut42,8801.48×
Alabama42,3811.05×
Maryland39,4300.79×
Louisiana32,4910.87×
Idaho30,6882.11×
Missouri30,5980.66×
Oklahoma27,9780.87×
Indiana26,0680.49×
Nevada22,9540.82×
Wisconsin22,5170.52×
Kentucky22,4140.62×
Minnesota20,6500.5×
Arkansas18,6190.78×
Kansas15,8340.69×
Mississippi14,1930.59×
New Hampshire13,9611.22×
New Mexico12,0420.83×
Iowa10,1720.43×
Montana9,9481.24×
Washington, District of Columbia8,7871.01×
Maine8,5150.82×
Rhode Island7,9300.86×
West Virginia7,4950.56×
Nebraska7,4220.51×
Hawaii6,4630.52×
Delaware5,8900.74×
Alaska5,4070.87×
Vermont5,0320.99×
Wyoming4,3681.02×
South Dakota2,4450.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ineos Grenadiers audience
BrandAffinityCategory
Google Maps5.6×Internet & Social Media
Peter Sagan103.16×Sports
Kia Sportage25.4×Cars & Mobility
Capital One4.82×Business & Career
Indeed.com4.76×Business & Career
CarGurus6.3×Cars & Mobility
Shimano16.47×Cars & Mobility
Bicycle helmet19.06×Cars & Mobility
AccuWeather5.19×Home & Garden
Enterprise Rent-A-Car4.74×Cars & Mobility
Google News4.54×News
Single track (mountain biking)16.55×Sports
Autism Awareness6.77×Health
Diabetes mellitus awareness4.77×Health
Circle K4.73×Shopping
Honda HR-V17.08×Cars & Mobility
Vuelta a España81.04×Sports
Aaron Rodgers4.07×Sports
BASF27.48×Health
Houston Astros5.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ineos Grenadiers audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
Sports ActivityPOWER1.49
Risk AppetiteTHRILL1.44
SustainabilityBALANCE1.4
Early Adopter MentalityPOWER1.36
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Ineos Grenadiers
CountryShare
United States40.5%
Germany12.2%
United Kingdom9.7%

See Ineos Grenadiers audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Ineos Grenadiers have in United States?

Ineos Grenadiers has an estimated audience of 2,897,879 people in United States, concentrated in Texas and California.

What is the gender split and age of Ineos Grenadiers fans?

36.0% of Ineos Grenadiers fans are female, 64.0% are male, with an average age of 39.5 years.

Which brands do Ineos Grenadiers fans like most?

Ineos Grenadiers fans show strongest brand affinity for Google Maps (5.6×), Peter Sagan (103.16×), and Kia Sportage (25.4×) over the country average.

Where do Ineos Grenadiers fans live in United States?

Ineos Grenadiers fans in United States are most concentrated in Texas (reach 475,882), California (reach 448,259), and Florida (reach 261,409). These three regions account for the largest share of the active audience.

What other brands do Ineos Grenadiers fans also like?

Beyond Ineos Grenadiers itself, the audience over-indexes on Peter Sagan (103.16×), Kia Sportage (25.4×), Capital One (4.82×), and Indeed.com (4.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ineos Grenadiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.