BASF Audience in United States

BASF logo

BASF has an estimated audience of 486,308 people in United States. 23.6% are female, 76.4% are male, average age 44.4. Top regions: Texas, California, Michigan. Top brand affinities: SACO ساكو, Myles Kennedy, Randstad, Syngenta, Ineos Grenadiers.

The average BASF fan in United States is 44.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include SACO ساكو, Myles Kennedy, Randstad, with strongest over-indexing on SACO ساكو (271.18× the country average). Demographically, the BASF audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of BASF fans

Demographic split for BASF audience in United States
MetricValue
Female23.6%
Male76.4%
Average age44.4
Estimated audience size486,308

Audience persona

The typical BASF fan in United States is more male, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for SACO ساكو.

Top regions in United States

Top regions ranked by reach for BASF in United States
RegionReachAffinity
Texas70,8701.7×
California39,6380.74×
Michigan32,0122.52×
New York30,8391.13×
North Carolina29,8342.04×
Louisiana24,7723.95×
New Jersey23,0461.86×
Ohio20,8371.39×
Georgia19,6001.31×
Florida18,8210.57×
Illinois16,8371.04×
Alabama15,1772.23×
South Carolina14,8832.03×
Pennsylvania14,4340.88×
Tennessee11,2851.16×
Virginia11,2570.95×
Missouri10,4651.34×
Massachusetts8,7060.91×
Indiana8,1670.92×
Iowa6,0381.51×
Arizona6,0100.61×
Colorado5,8660.77×
Minnesota5,8380.84×
Wisconsin5,7820.79×
Washington5,5630.57×
Kentucky5,4650.9×
Maryland4,5390.54×
Oregon4,2740.77×
Connecticut3,4880.72×
Mississippi3,4600.86×
Kansas3,2630.85×
Washington, District of Columbia2,6611.82×
Oklahoma2,5310.47×
Arkansas2,3300.58×
Idaho2,3040.94×
Utah2,1240.49×
Nebraska1,9650.81×
Nevada1,7800.38×
West Virginia1,2930.57×
North Dakota1,1561.16×
Delaware1,1350.85×
New Hampshire1,1150.58×
New Mexico8570.35×
South Dakota8130.72×
Maine7650.44×
Rhode Island7180.46×
Montana7060.52×
Hawaii6900.33×
Vermont4350.51×
Wyoming2800.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BASF audience
BrandAffinityCategory
SACO ساكو271.18×Shopping
Myles Kennedy129.59×Music & Radio
Randstad50.9×Business & Career
Syngenta113.08×Business & Career
Ineos Grenadiers33.52×Sports
Ineos67.66×Business & Career
Adecco52.87×Business & Career
Freeride34.58×Sports
Linde67.66×Business & Career
John Deere (inventor)16.18×Cars & Mobility
Agricultural science18.59×Business & Career
Inglorious41.68×Music & Radio
CME Group49.99×Business & Career
Urban Remedy127.55×Food & Beverages
Sika50.78×Business & Career
Agricultural engineering11.25×Business & Career
Snowboard camp68.97×Sports
Agricultural chemistry50.81×Business & Career
Deception (U.S. TV series)22.43×Movies & TV
DuPont Pioneer64.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BASF audience
TraitClusterScore
Quality AwarenessPREMIUM1.81
Need for SecurityCONSERVATISM1.66
Career OrientationPOWER1.57
DIY MentalityTHRILL1.33
IndividualismJOY1.12
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for BASF
CountryShare
Germany17.4%
Brazil12.0%
United States10.5%

See BASF audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does BASF have in United States?

BASF has an estimated audience of 486,308 people in United States, concentrated in Texas and California.

What is the gender split and age of BASF fans?

23.6% of BASF fans are female, 76.4% are male, with an average age of 44.4 years.

Which brands do BASF fans like most?

BASF fans show strongest brand affinity for SACO ساكو (271.18×), Myles Kennedy (129.59×), and Randstad (50.9×) over the country average.

Where do BASF fans live in United States?

BASF fans in United States are most concentrated in Texas (reach 70,870), California (reach 39,638), and Michigan (reach 32,012). These three regions account for the largest share of the active audience.

What other brands do BASF fans also like?

Beyond BASF itself, the audience over-indexes on Myles Kennedy (129.59×), Randstad (50.9×), Syngenta (113.08×), and Ineos Grenadiers (33.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BASF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.