Rascasse Audience Intelligence

BASF Target Market in United States

A data profile of the people who buy, follow and care about BASF in United States — modelled from more than twelve digital signal sources. BASF has an estimated audience of 476,805 people in United States.

#14among Medicine in United States#3864among Brand in United States#980in Health

The average BASF fan in United States is 44.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Michigan.

Top brand affinities include Myles Kennedy, Randstad, Ineos Grenadiers, with strongest over-indexing on Myles Kennedy (129.59× the country average).

Demographically, the BASF audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BASF fan in United States is more male, around 44.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Myles Kennedy.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BASF profile in United States.

Audience size
477K
in United States
Gender
23.6%♀
76.4% male
Age
44.4
average years
Country rank
#37687
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BASF

23.6% are female, 76.4% are male, average age 44.4.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for BASF audience in United States
MetricValue
Female23.6%
Male76.4%
Average age44.4
Estimated audience size476,805
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the BASF audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

9.2%

of the worldwide BASF audience comes from United States.

Worldwide audience distribution share by country for BASF
CountryShare
Germany25.0%
Brazil10.5%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BASF audience in United States is strongest.

Fig. 05

Top regions by affinity

BASF customers by region in United States
#RegionReachAffinity×
01Louisiana~20K3.89×
02Michigan~30K2.54×
03Alabama~20K2.24×
04South Carolina~10K1.89×
05North Carolina~30K1.88×
06New Jersey~20K1.76×
07Washington, District of Columbia~2K1.71×
08Texas~70K1.62×
09Iowa~6K1.54×
10Georgia~20K1.48×
11Ohio~20K1.48×
12Missouri~10K1.29×
13North Dakota~1K1.17×
14Tennessee~10K1.15×
15New York~30K1.06×
16Kentucky~6K1.05×
17Idaho~2K0.99×
18Illinois~20K0.98×
19Indiana~8K0.92×
20Virginia~10K0.91×
21Mississippi~4K0.91×
22Delaware~1K0.90×
23Pennsylvania~10K0.88×
24Massachusetts~8K0.88×
25Kansas~3K0.88×
26Nebraska~2K0.88×
27South Dakota<1K0.86×
28Alaska<1K0.82×
29Wisconsin~6K0.81×
30Minnesota~6K0.80×
31Vermont<1K0.80×
32Montana~1K0.77×
33Oregon~4K0.75×
34Connecticut~4K0.74×
35New Hampshire~1K0.74×
36Colorado~6K0.73×
37West Virginia~2K0.73×
38Rhode Island~1K0.72×
39Arkansas~3K0.70×
40Maine~1K0.70×
41California~40K0.68×
42Hawaii~1K0.67×
43New Mexico~2K0.64×
44Arizona~6K0.63×
45Washington~6K0.60×
46Maryland~5K0.60×
47Utah~3K0.60×
48Oklahoma~3K0.59×
49Florida~20K0.56×
50Nevada~3K0.54×
Fig. 06

Affinity by region

Affinity by region — BASF, United States
0.54×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BASF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BASF audience
#·InterestCategoryAffinity×
01Myles KennedyMusic & Radio129.59×
02Urban RemedyFood & Beverages127.55×
03SyngentaBusiness & Career113.08×
04Snowboard campSports68.97×
05IneosBusiness & Career67.66×
06LindeBusiness & Career67.66×
07AdeccoBusiness & Career52.87×
08EvonikTechnology & Electronics51.37×
09RandstadBusiness & Career50.90×
10Agricultural chemistryBusiness & Career50.81×
11SikaBusiness & Career50.78×
12CME GroupBusiness & Career49.99×
13IngloriousMusic & Radio41.68×
14FreerideSports34.58×
15Ineos GrenadiersSports33.52×
16Deception (U.S. TV series)Movies & TV22.43×
17Agricultural scienceBusiness & Career18.59×
18John Deere (inventor)Cars & Mobility16.18×
19Yorgos LanthimosMovies & TV14.37×
20Agricultural engineeringBusiness & Career11.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BASF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BASF audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.44×
SustainabilityBALANCE1.34×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BASF audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Luxury OrientationPREMIUM0.91×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BASF's target market in United States?

BASF's target market in United States covers an estimated 476,805 people, concentrated in Texas and California.

02

What is the gender split and age of BASF customers?

23.6% of the BASF audience are female, 76.4% are male, with an average age of 44.4 years.

03

Which brands do BASF fans like most?

BASF fans show strongest brand affinity for Myles Kennedy (129.59×), Randstad (50.9×), and Ineos Grenadiers (33.52×) over the country average.

04

Where do BASF fans live in United States?

BASF fans in United States are most concentrated in Texas (reach ~70K), California (reach ~40K), and Michigan (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BASF fans also like?

Beyond BASF itself, the audience over-indexes on Randstad (50.9×), Ineos Grenadiers (33.52×), Syngenta (113.08×), and Ineos (67.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See BASF audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BASF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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