Linde Audience in United States
Linde has an estimated audience of 305,838 people in United States. 39.1% are female, 60.9% are male, average age 43.1. Top regions: Texas, California, New York. Top brand affinities: BASF, Capital One, Google Maps, CarGurus, Chemical engineering.
The average Linde fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include BASF, Capital One, Google Maps, with strongest over-indexing on BASF (56.04× the country average). Demographically, the Linde audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Chemicals
Demographics of Linde fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 43.1 |
| Estimated audience size | 305,838 |
Audience persona
The typical Linde fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for BASF.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 56,064 | 2.13× |
| California | 33,686 | 1× |
| New York | 21,444 | 1.25× |
| Indiana | 15,523 | 2.78× |
| Pennsylvania | 12,407 | 1.2× |
| Illinois | 12,127 | 1.19× |
| Ohio | 11,555 | 1.23× |
| Arizona | 10,450 | 1.67× |
| Michigan | 9,266 | 1.16× |
| Florida | 8,732 | 0.42× |
| New Jersey | 7,635 | 0.98× |
| Louisiana | 6,912 | 1.75× |
| North Carolina | 6,757 | 0.73× |
| Washington | 6,291 | 1.03× |
| Connecticut | 6,282 | 2.05× |
| Massachusetts | 6,043 | 1× |
| Missouri | 5,275 | 1.07× |
| Virginia | 5,267 | 0.71× |
| Georgia | 4,738 | 0.5× |
| South Carolina | 4,663 | 1.01× |
| Wisconsin | 4,529 | 0.98× |
| Oklahoma | 4,075 | 1.2× |
| Minnesota | 3,986 | 0.91× |
| Utah | 3,797 | 1.39× |
| Alabama | 3,748 | 0.88× |
| Oregon | 3,619 | 1.03× |
| Tennessee | 3,519 | 0.57× |
| Colorado | 3,420 | 0.71× |
| Nevada | 3,355 | 1.13× |
| Maryland | 3,036 | 0.58× |
| Mississippi | 2,889 | 1.15× |
| Iowa | 2,773 | 1.1× |
| Kansas | 2,673 | 1.11× |
| Kentucky | 2,262 | 0.59× |
| New Mexico | 1,946 | 1.27× |
| Idaho | 1,485 | 0.97× |
| North Dakota | 1,322 | 2.1× |
| West Virginia | 1,152 | 0.81× |
| New Hampshire | 1,115 | 0.93× |
| Arkansas | 1,024 | 0.41× |
| Rhode Island | 959 | 0.99× |
| Washington, District of Columbia | 793 | 0.86× |
| Nebraska | 681 | 0.44× |
| Delaware | 601 | 0.71× |
| Maine | 554 | 0.51× |
| South Dakota | 472 | 0.67× |
| Montana | 431 | 0.51× |
| Wyoming | 347 | 0.77× |
| Vermont | 220 | 0.41× |
| Hawaii | 213 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BASF | 56.04× | Health |
| Capital One | 4.99× | Business & Career |
| Google Maps | 4.68× | Internet & Social Media |
| CarGurus | 6.55× | Cars & Mobility |
| Chemical engineering | 29.59× | Business & Career |
| Indeed.com | 4.09× | Business & Career |
| AccuWeather | 5.67× | Home & Garden |
| Circle K | 4.92× | Shopping |
| Google News | 4.13× | News |
| Staples (Canada) | 3.49× | Business & Career |
| Adecco | 25.45× | Business & Career |
| Tractor Supply Company | 4.05× | Shopping |
| Aaron Rodgers | 3.85× | Sports |
| Planet Fitness | 2.35× | Sports |
| NASDAQ | 3.55× | Business & Career |
| Clint Eastwood | 5.03× | Movies & TV |
| Bruce Willis | 3.96× | Movies & TV |
| Randstad | 14× | Business & Career |
| Crédit Agricole | 36.65× | Business & Career |
| DeviantArt | 3.8× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.67 |
| Career Orientation | POWER | 1.57 |
| Need for Security | CONSERVATISM | 1.55 |
| DIY Mentality | THRILL | 1.21 |
| Sustainability | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.2% |
| United States | 12.1% |
| Switzerland | 6.2% |
See Linde audiences in other countries
More Chemicals audiences in United States
- Dow Chemical Company (219,610)
- Givaudan (138,397)
- Clariant (67,258)
- Merck KGaA (48,485)
- Air Products & Chemicals (29,453)
Frequently asked questions
How many fans does Linde have in United States?
Linde has an estimated audience of 305,838 people in United States, concentrated in Texas and California.
What is the gender split and age of Linde fans?
39.1% of Linde fans are female, 60.9% are male, with an average age of 43.1 years.
Which brands do Linde fans like most?
Linde fans show strongest brand affinity for BASF (56.04×), Capital One (4.99×), and Google Maps (4.68×) over the country average.
Where do Linde fans live in United States?
Linde fans in United States are most concentrated in Texas (reach 56,064), California (reach 33,686), and New York (reach 21,444). These three regions account for the largest share of the active audience.
What other brands do Linde fans also like?
Beyond Linde itself, the audience over-indexes on Capital One (4.99×), Google Maps (4.68×), CarGurus (6.55×), and Chemical engineering (29.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Linde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.