Rascasse Audience Intelligence

Linde Target Market in United States

A data profile of the people who buy, follow and care about Linde in United States — modelled from more than twelve digital signal sources. Linde has an estimated audience of 321,278 people in United States.

#2among Chemicals in United States#4822among Brand in United States#2872in Business & Career

The average Linde fan in United States is 42.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include BASF, Chemical engineering, NASDAQ, with strongest over-indexing on BASF (67.66× the country average).

Demographically, the Linde audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Linde fan in United States is more male, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for BASF.

Category: Business & Career · Type: Brand · Subtype: Chemicals

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Linde profile in United States.

Audience size
321K
in United States
Gender
34.9%♀
65.1% male
Age
42.8
average years
Country rank
#46639
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Linde

34.9% are female, 65.1% are male, average age 42.8.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Linde audience in United States
MetricValue
Female34.9%
Male65.1%
Average age42.8
Estimated audience size321,278
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Linde audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Linde audience comes from United States.

Worldwide audience distribution share by country for Linde
CountryShare
Germany33.6%
United States12.3%
Switzerland6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Linde audience in United States is strongest.

Fig. 05

Top regions by affinity

Linde customers by region in United States
#RegionReachAffinity×
01Indiana~20K3.16×
02Texas~60K2.09×
03Louisiana~7K1.72×
04Connecticut~5K1.67×
05Arizona~10K1.56×
06North Dakota<1K1.53×
07New Mexico~2K1.46×
08Ohio~10K1.35×
09Illinois~10K1.29×
10Utah~4K1.29×
11Mississippi~3K1.24×
12Pennsylvania~10K1.15×
13Oregon~4K1.10×
14Iowa~3K1.10×
15Michigan~9K1.09×
16Kansas~3K1.09×
17New York~20K1.04×
18Rhode Island~1K1.04×
19Washington~6K1.03×
20Oklahoma~4K1.03×
21Wisconsin~5K1.01×
22Nevada~3K1.01×
23New Jersey~8K0.97×
24Massachusetts~6K0.95×
25Missouri~5K0.95×
26Minnesota~4K0.95×
27West Virginia~1K0.95×
28Idaho~1K0.93×
29California~30K0.91×
30South Carolina~4K0.90×
31Delaware<1K0.90×
32Alaska<1K0.90×
33South Dakota<1K0.89×
34Vermont<1K0.89×
35New Hampshire~1K0.88×
36Colorado~4K0.86×
37Maine<1K0.85×
38Washington, District of Columbia<1K0.85×
39Montana<1K0.85×
40Alabama~4K0.84×
41Hawaii~1K0.83×
42North Carolina~7K0.80×
43Nebraska~1K0.77×
44Arkansas~2K0.74×
45Kentucky~3K0.73×
46Virginia~5K0.72×
47Tennessee~4K0.71×
48Maryland~3K0.63×
49Georgia~6K0.60×
50Florida~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Linde, United States
0.47×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Linde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Linde audience
#·InterestCategoryAffinity×
01BASFHealth67.66×
02Chemical engineeringBusiness & Career34.29×
03AdeccoBusiness & Career19.68×
04RandstadBusiness & Career16.15×
05Ineos GrenadiersSports12.24×
06DAXBusiness & Career9.92×
07SicilyTravel & Leisure6.63×
08Sustainable energyHome & Garden6.48×
09NASDAQBusiness & Career5.67×
10Renewable energyBusiness & Career5.09×
11Retail bankingBusiness & Career4.45×
12FedExBusiness & Career3.51×
13Solar energyHome & Garden3.13×
14Tractor Supply CompanyShopping2.90×
15Financial servicesBusiness & Career2.89×
16InnovationBusiness & Career2.68×
17Mortgage loansBusiness & Career2.61×
18Vehicle insuranceCars & Mobility2.48×
19United Parcel ServiceBusiness & Career2.24×
20Discount storesShopping2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Linde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Linde audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Quality AwarenessPREMIUM1.97×
SustainabilityBALANCE1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Linde audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Linde's target market in United States?

Linde's target market in United States covers an estimated 321,278 people, concentrated in Texas and California.

02

What is the gender split and age of Linde customers?

34.9% of the Linde audience are female, 65.1% are male, with an average age of 42.8 years.

03

Which brands do Linde fans like most?

Linde fans show strongest brand affinity for BASF (67.66×), Chemical engineering (34.29×), and NASDAQ (5.67×) over the country average.

04

Where do Linde fans live in United States?

Linde fans in United States are most concentrated in Texas (reach ~60K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Linde fans also like?

Beyond Linde itself, the audience over-indexes on Chemical engineering (34.29×), NASDAQ (5.67×), Sustainable energy (6.48×), and Renewable energy (5.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chemicals audiences in United States

See Linde audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Linde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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