Linde Audience in Germany
Linde has an estimated audience of 886,584 people in Germany. 37.7% are female, 62.3% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Icon (magazine), Cocktail, Christmas Gift, Unique Gifts, Stradivarius.
The average Linde fan in Germany is 42.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Icon (magazine), Cocktail, Christmas Gift, with strongest over-indexing on Icon (magazine) (16.61× the country average). Demographically, the Linde audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Chemicals
Demographics of Linde fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 42.1 |
| Estimated audience size | 886,584 |
Audience persona
The typical Linde fan in Germany is more male, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 201,517 | 1.41× |
| Nordrhein-Westfalen | 184,913 | 0.95× |
| Baden-Württemberg | 171,681 | 1.42× |
| Niedersachsen | 78,870 | 0.91× |
| Hessen | 68,785 | 1.02× |
| Sachsen | 57,166 | 1.31× |
| Berlin | 39,578 | 1× |
| Rheinland-Pfalz | 38,367 | 0.86× |
| Brandenburg | 25,288 | 0.92× |
| Schleswig-Holstein | 24,642 | 0.77× |
| Sachsen-Anhalt | 23,349 | 1.01× |
| Hamburg | 23,141 | 1.15× |
| Thüringen | 21,884 | 0.97× |
| Mecklenburg-Vorpommern | 15,304 | 0.9× |
| Saarland | 8,331 | 0.76× |
| Bremen | 4,871 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 16.61× | Arts & Culture |
| Cocktail | 1.7× | Food & Beverages |
| Christmas Gift | 2.26× | Kids & Family |
| Unique Gifts | 1.77× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.57× | News |
| Israel | 2.17× | Travel & Leisure |
| Urban Outfitters | 1.72× | Shopping |
| Birthday Gifts | 1.7× | Kids & Family |
| Progressive rock | 1.57× | Music & Radio |
| Ma Mère | 10.36× | Movies & TV |
| Emma Swan | 20× | Movies & TV |
| MK | 1.83× | Music & Radio |
| Corona (band) | 1.53× | Music & Radio |
| Volvo V60 | 2.8× | Cars & Mobility |
| Low-carbon emission | 3.64× | Politics & Society |
| Home Delivery | 1.53× | Food & Beverages |
| Jessica Rabbit | 2.75× | Movies & TV |
| Corfu (regional unit) | 1.61× | Travel & Leisure |
| Theocracy | 5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.86 |
| Need for Security | CONSERVATISM | 1.82 |
| Career Orientation | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.46 |
| Urban Lifestyle | OPEN | 1.26 |
| Early Adopter Mentality | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.2% |
| United States | 12.1% |
| Switzerland | 6.2% |
See Linde audiences in other countries
More Chemicals audiences in Germany
- Merck KGaA (320,174)
- Clariant (84,692)
- Givaudan (51,749)
- Dow Chemical Company (47,089)
- Ems-Chemie (14,533)
Frequently asked questions
How many fans does Linde have in Germany?
Linde has an estimated audience of 886,584 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Linde fans?
37.7% of Linde fans are female, 62.3% are male, with an average age of 42.1 years.
Which brands do Linde fans like most?
Linde fans show strongest brand affinity for Icon (magazine) (16.61×), Cocktail (1.7×), and Christmas Gift (2.26×) over the country average.
Where do Linde fans live in Germany?
Linde fans in Germany are most concentrated in Bayern (reach 201,517), Nordrhein-Westfalen (reach 184,913), and Baden-Württemberg (reach 171,681). These three regions account for the largest share of the active audience.
What other brands do Linde fans also like?
Beyond Linde itself, the audience over-indexes on Cocktail (1.7×), Christmas Gift (2.26×), Unique Gifts (1.77×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Linde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.