Chemical industry Audience in Germany
Chemical industry has an estimated audience of 762,974 people in Germany. 42.0% are female, 58.0% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: University of Buenos Aires, Linde, Borussia Dortmund, Chemical engineering, Evonik.
The average Chemical industry fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include University of Buenos Aires, Linde, Borussia Dortmund, with strongest over-indexing on University of Buenos Aires (28.18× the country average). Demographically, the Chemical industry audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Chemical industry fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 42.0 |
| Estimated audience size | 762,974 |
Audience persona
The typical Chemical industry fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for University of Buenos Aires.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,927 | 1.05× |
| Rheinland-Pfalz | 147,830 | 3.87× |
| Baden-Württemberg | 122,834 | 1.18× |
| Bayern | 109,511 | 0.89× |
| Hessen | 63,402 | 1.09× |
| Niedersachsen | 58,787 | 0.79× |
| Sachsen | 29,577 | 0.79× |
| Berlin | 22,564 | 0.66× |
| Sachsen-Anhalt | 20,813 | 1.05× |
| Brandenburg | 16,757 | 0.71× |
| Schleswig-Holstein | 16,709 | 0.61× |
| Thüringen | 15,152 | 0.78× |
| Hamburg | 12,242 | 0.71× |
| Mecklenburg-Vorpommern | 7,211 | 0.5× |
| Saarland | 5,330 | 0.57× |
| Bremen | 4,870 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Buenos Aires | 28.18× | Business & Career |
| Linde | 13.34× | Business & Career |
| Borussia Dortmund | 1.62× | Sports |
| Chemical engineering | 9.32× | Business & Career |
| Evonik | 11.11× | Technology & Electronics |
| Just in time (business) | 9.23× | Business & Career |
| Bauhaus | 1.88× | Shopping |
| Hornbach | 2.04× | Shopping |
| Aral AG | 1.96× | Cars & Mobility |
| AutoScout24 | 1.91× | Cars & Mobility |
| Industrial engineering | 4.41× | Business & Career |
| Commerzbank | 1.87× | Business & Career |
| Sewage treatment | 10.26× | Home & Garden |
| EBay | 1.64× | Shopping |
| Deutsche Bahn | 1.71× | Cars & Mobility |
| Environmental science | 2.93× | Business & Career |
| Ineos | 13.34× | Business & Career |
| FRITZ!Box | 2.15× | Technology & Electronics |
| 1.63× | Internet & Social Media | |
| Transfermarkt | 1.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.43 |
| Career Orientation | POWER | 1.42 |
| Indulgence | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| India | 9.4% |
| Brazil | 8.5% |
See Chemical industry audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chemical industry have in Germany?
Chemical industry has an estimated audience of 762,974 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Chemical industry fans?
42.0% of Chemical industry fans are female, 58.0% are male, with an average age of 42.0 years.
Which brands do Chemical industry fans like most?
Chemical industry fans show strongest brand affinity for University of Buenos Aires (28.18×), Linde (13.34×), and Borussia Dortmund (1.62×) over the country average.
Where do Chemical industry fans live in Germany?
Chemical industry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,927), Rheinland-Pfalz (reach 147,830), and Baden-Württemberg (reach 122,834). These three regions account for the largest share of the active audience.
What other brands do Chemical industry fans also like?
Beyond Chemical industry itself, the audience over-indexes on Linde (13.34×), Borussia Dortmund (1.62×), Chemical engineering (9.32×), and Evonik (11.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chemical industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.