Industrial engineering Audience in Germany
Industrial engineering has an estimated audience of 2,669,762 people in Germany. 24.6% are female, 75.4% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electronic engineering, Borussia Dortmund, Formula Student, EBay, FIFA World Cup.
The average Industrial engineering fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electronic engineering, Borussia Dortmund, Formula Student, with strongest over-indexing on Electronic engineering (10.14× the country average). Demographically, the Industrial engineering audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Industrial engineering fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 37.5 |
| Estimated audience size | 2,669,762 |
Audience persona
The typical Industrial engineering fan in Germany is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Electronic engineering.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 727,467 | 1.25× |
| Bayern | 688,399 | 1.6× |
| Baden-Württemberg | 619,474 | 1.7× |
| Hessen | 353,115 | 1.74× |
| Niedersachsen | 251,968 | 0.97× |
| Berlin | 142,023 | 1.19× |
| Rheinland-Pfalz | 123,333 | 0.92× |
| Sachsen | 120,369 | 0.92× |
| Schleswig-Holstein | 77,082 | 0.8× |
| Hamburg | 62,934 | 1.04× |
| Thüringen | 46,637 | 0.69× |
| Brandenburg | 41,980 | 0.51× |
| Sachsen-Anhalt | 35,712 | 0.52× |
| Bremen | 25,410 | 1.11× |
| Saarland | 22,847 | 0.7× |
| Mecklenburg-Vorpommern | 17,620 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic engineering | 10.14× | Business & Career |
| Borussia Dortmund | 2.09× | Sports |
| Formula Student | 28× | Sports |
| EBay | 2.27× | Shopping |
| FIFA World Cup | 2.12× | Sports |
| Soccer | 1.96× | Sports |
| Shopping | 1.53× | Shopping |
| Total quality management | 10.77× | Business & Career |
| Business | 1.7× | Business & Career |
| Design | 1.59× | Home & Garden |
| Commerzbank | 2.28× | Business & Career |
| Automobiles | 1.89× | Cars & Mobility |
| SUVs | 2.62× | Cars & Mobility |
| Do it yourself (DIY) | 2× | Home & Garden |
| Online shopping | 1.54× | Shopping |
| Real estate | 2.06× | Business & Career |
| Indeed.com | 2.69× | Business & Career |
| Personal finance | 1.84× | Business & Career |
| REWE | 1.9× | Shopping |
| AutoScout24 | 2.13× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.23 |
| DIY Mentality | THRILL | 1.9 |
| Career Orientation | POWER | 1.84 |
| Sustainability | BALANCE | 1.67 |
| Early Adopter Mentality | POWER | 1.48 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 6.8% |
| Brazil | 5.5% |
See Industrial engineering audiences in other countries
- Industrial engineering — United States
- Industrial engineering — United Kingdom
- Industrial engineering — France
- Industrial engineering — Italy
- Industrial engineering — Spain
- Industrial engineering — Brazil
- Industrial engineering — Japan
- Industrial engineering — South Korea
- Industrial engineering — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Industrial engineering have in Germany?
Industrial engineering has an estimated audience of 2,669,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Industrial engineering fans?
24.6% of Industrial engineering fans are female, 75.4% are male, with an average age of 37.5 years.
Which brands do Industrial engineering fans like most?
Industrial engineering fans show strongest brand affinity for Electronic engineering (10.14×), Borussia Dortmund (2.09×), and Formula Student (28×) over the country average.
Where do Industrial engineering fans live in Germany?
Industrial engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 727,467), Bayern (reach 688,399), and Baden-Württemberg (reach 619,474). These three regions account for the largest share of the active audience.
What other brands do Industrial engineering fans also like?
Beyond Industrial engineering itself, the audience over-indexes on Borussia Dortmund (2.09×), Formula Student (28×), EBay (2.27×), and FIFA World Cup (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Industrial engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.