Rascasse Audience Intelligence

Industrial engineering Audience in Germany

A data profile of the people who buy, follow and care about Industrial engineering in Germany — modelled from more than twelve digital signal sources. Industrial engineering has an estimated audience of 2,669,762 people in Germany.

#102among Field of study in Germany#1478among Topic in Germany#251in Business & Career

The average Industrial engineering fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electronic engineering, FIFA World Cup, Formula Student, with strongest over-indexing on Electronic engineering (10.14× the country average).

Demographically, the Industrial engineering audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Industrial engineering fan in Germany is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Electronic engineering.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial engineering profile in Germany.

Audience size
2.7M
in Germany
Gender
24.6%♀
75.4% male
Age
37.5
average years
Country rank
#2446
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial engineering fans

24.6% are female, 75.4% are male, average age 37.5.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Industrial engineering audience in Germany
MetricValue
Female24.6%
Male75.4%
Average age37.5
Estimated audience size2,669,762
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Industrial engineering audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Industrial engineering audience comes from Germany.

Worldwide audience distribution share by country for Industrial engineering
CountryShare
United States16.5%
Germany6.8%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Industrial engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.65×
02Bayern~700K1.57×
03Hessen~300K1.54×
04Nordrhein-Westfalen~700K1.19×
05Berlin~100K1.10×
06Bremen~20K1.09×
07Hamburg~60K1.00×
08Niedersachsen~300K0.97×
09Sachsen~100K0.93×
10Rheinland-Pfalz~100K0.92×
11Saarland~30K0.91×
12Schleswig-Holstein~90K0.89×
13Thüringen~60K0.88×
14Sachsen-Anhalt~60K0.83×
15Mecklenburg-Vorpommern~40K0.81×
16Brandenburg~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Industrial engineering, Germany
0.77×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial engineering audience
#·InterestCategoryAffinity×
01Formula StudentSports28.00×
02Total quality managementBusiness & Career10.77×
03Electronic engineeringBusiness & Career10.14×
04Indeed.comBusiness & Career2.69×
05SUVsCars & Mobility2.62×
06CommerzbankBusiness & Career2.28×
07EBayShopping2.27×
08FIFA World CupSports2.12×
09Borussia DortmundSports2.09×
10Real estateBusiness & Career2.06×
11Do it yourself (DIY)Home & Garden2.00×
12SoccerSports1.96×
13REWEShopping1.90×
14AutomobilesCars & Mobility1.89×
15Personal financeBusiness & Career1.84×
16BusinessBusiness & Career1.70×
17DesignHome & Garden1.59×
18Online shoppingShopping1.54×
19ShoppingShopping1.53×
20dB’sMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial engineering audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.21×
DIY MentalityTHRILL1.87×
MindfulnessBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial engineering audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.96×
Healthy LifestyleBALANCE1.10×
IndulgenceJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial engineering have in Germany?

Industrial engineering has an estimated audience of 2,669,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Industrial engineering fans?

24.6% of Industrial engineering fans are female, 75.4% are male, with an average age of 37.5 years.

03

Which brands do Industrial engineering fans like most?

Industrial engineering fans show strongest brand affinity for Electronic engineering (10.14×), FIFA World Cup (2.12×), and Formula Student (28×) over the country average.

04

Where do Industrial engineering fans live in Germany?

Industrial engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial engineering fans also like?

Beyond Industrial engineering itself, the audience over-indexes on FIFA World Cup (2.12×), Formula Student (28×), dB’s (1.51×), and Borussia Dortmund (2.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Industrial engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Industrial engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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