Rascasse Audience Intelligence

Total quality management Audience in Germany

A data profile of the people who buy, follow and care about Total quality management in Germany — modelled from more than twelve digital signal sources. Total quality management has an estimated audience of 666,128 people in Germany.

#3978among Topic in Germany#730in Business & Career

The average Total quality management fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW i8, Computer security, Payback, with strongest over-indexing on BMW i8 (92.23× the country average).

Demographically, the Total quality management audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Total quality management fan in Germany is more female, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Total quality management profile in Germany.

Audience size
666K
in Germany
Gender
58.4%♀
41.6% male
Age
32.5
average years
Country rank
#9224
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Total quality management fans

58.4% are female, 41.6% are male, average age 32.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Total quality management audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age32.5
Estimated audience size666,128
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Total quality management audience in Germany
Age bracketShare%
16-1939%
20-2919%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Total quality management audience comes from Germany.

Worldwide audience distribution share by country for Total quality management
CountryShare
Germany21.9%
Brazil20.2%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Total quality management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Total quality management fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.37×
02Baden-Württemberg~100K1.17×
03Bremen~7K1.17×
04Nordrhein-Westfalen~200K1.15×
05Niedersachsen~70K1.13×
06Bayern~100K1.12×
07Hamburg~20K1.09×
08Rheinland-Pfalz~30K1.01×
09Berlin~30K1.00×
10Schleswig-Holstein~20K1.00×
11Saarland~8K0.98×
12Sachsen-Anhalt~20K0.91×
13Thüringen~20K0.91×
14Mecklenburg-Vorpommern~10K0.91×
15Brandenburg~20K0.85×
16Sachsen~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Total quality management, Germany
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Total quality management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Total quality management audience
#·InterestCategoryAffinity×
01SAP Business OneBusiness & Career92.93×
02BMW i8Cars & Mobility92.23×
03CapacitorHome & Garden71.02×
04Data warehouseTechnology & Electronics52.12×
055GTechnology & Electronics48.26×
06NoSQLTechnology & Electronics47.69×
07Toyota PriusCars & Mobility39.00×
08BMW iCars & Mobility34.65×
09MechatronicsBusiness & Career32.93×
10Connected carCars & Mobility28.20×
11Oracle CorporationTechnology & Electronics27.84×
12BMW i3Cars & Mobility27.80×
13RoboticsTechnology & Electronics22.71×
14Information securityBusiness & Career22.22×
15Computer securityBusiness & Career19.71×
16PaybackShopping18.18×
17GitHubInternet & Social Media13.42×
18Industrial engineeringBusiness & Career10.77×
19Plug-in hybridCars & Mobility9.50×
20Renewable energyBusiness & Career6.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Total quality management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Total quality management audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.65×
Career OrientationPOWER1.78×
Early Adopter MentalityPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Total quality management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Quality AwarenessPREMIUM0.65×
Price SensitivityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Total quality management have in Germany?

Total quality management has an estimated audience of 666,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Total quality management fans?

58.4% of Total quality management fans are female, 41.6% are male, with an average age of 32.5 years.

03

Which brands do Total quality management fans like most?

Total quality management fans show strongest brand affinity for BMW i8 (92.23×), Computer security (19.71×), and Payback (18.18×) over the country average.

04

Where do Total quality management fans live in Germany?

Total quality management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Total quality management fans also like?

Beyond Total quality management itself, the audience over-indexes on Computer security (19.71×), Payback (18.18×), Information security (22.22×), and 5G (48.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Total quality management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Total quality management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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