Total quality management Audience in Germany
Total quality management has an estimated audience of 666,128 people in Germany. 58.4% are female, 41.6% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ma Mère, Eden Lake, Intraocular lens, Christmas Gift, Elīna Garanča.
The average Total quality management fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ma Mère, Eden Lake, Intraocular lens, with strongest over-indexing on Ma Mère (91.21× the country average). Demographically, the Total quality management audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Total quality management fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 32.5 |
| Estimated audience size | 666,128 |
Audience persona
The typical Total quality management fan in Germany is more female, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,555 | 1.27× |
| Bayern | 128,225 | 1.2× |
| Baden-Württemberg | 117,784 | 1.3× |
| Niedersachsen | 78,804 | 1.22× |
| Hessen | 75,013 | 1.48× |
| Rheinland-Pfalz | 35,319 | 1.06× |
| Berlin | 33,079 | 1.11× |
| Sachsen | 23,334 | 0.71× |
| Schleswig-Holstein | 21,566 | 0.9× |
| Hamburg | 17,140 | 1.14× |
| Thüringen | 11,966 | 0.7× |
| Sachsen-Anhalt | 11,280 | 0.65× |
| Brandenburg | 10,138 | 0.49× |
| Bremen | 7,919 | 1.39× |
| Mecklenburg-Vorpommern | 7,816 | 0.61× |
| Saarland | 6,276 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 91.21× | Movies & TV |
| Eden Lake | 30.56× | Movies & TV |
| Intraocular lens | 38.5× | Health |
| Christmas Gift | 6.42× | Kids & Family |
| Elīna Garanča | 18.06× | Music & Radio |
| Granita | 18.13× | Food & Beverages |
| Home construction | 1.92× | Home & Garden |
| Progressive rock | 3.02× | Music & Radio |
| Gil Ofarim | 2.05× | Music & Radio |
| Combat sport | 2.22× | Sports |
| Graham Greene (actor) | 5.03× | |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| Racing | 1.94× | Cars & Mobility |
| Business English | 2.88× | Business & Career |
| Low-carbon emission | 6.35× | Politics & Society |
| Israel | 1.66× | Travel & Leisure |
| Hostelworld | 5.04× | Travel & Leisure |
| Jeepers Creepers 2 | 10.6× | Movies & TV |
| Graham Greene | 3.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.84 |
| Sustainability | BALANCE | 1.66 |
| Career Orientation | POWER | 1.52 |
| Early Adopter Mentality | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.9% |
| Brazil | 20.2% |
| United States | 6.7% |
See Total quality management audiences in other countries
- Total quality management — United States
- Total quality management — United Kingdom
- Total quality management — France
- Total quality management — Italy
- Total quality management — Spain
- Total quality management — Brazil
- Total quality management — Japan
- Total quality management — South Korea
- Total quality management — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Total quality management have in Germany?
Total quality management has an estimated audience of 666,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Total quality management fans?
58.4% of Total quality management fans are female, 41.6% are male, with an average age of 32.5 years.
Which brands do Total quality management fans like most?
Total quality management fans show strongest brand affinity for Ma Mère (91.21×), Eden Lake (30.56×), and Intraocular lens (38.5×) over the country average.
Where do Total quality management fans live in Germany?
Total quality management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,555), Bayern (reach 128,225), and Baden-Württemberg (reach 117,784). These three regions account for the largest share of the active audience.
What other brands do Total quality management fans also like?
Beyond Total quality management itself, the audience over-indexes on Eden Lake (30.56×), Intraocular lens (38.5×), Christmas Gift (6.42×), and Elīna Garanča (18.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Total quality management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.