Rascasse Audience Intelligence

Connected car Audience in Germany

A data profile of the people who buy, follow and care about Connected car in Germany — modelled from more than twelve digital signal sources. Connected car has an estimated audience of 482,759 people in Germany.

#190among Car type in Germany#4766among Topic in Germany#560in Cars & Mobility

The average Connected car fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Accounting software, Total quality management, Solar inverter, with strongest over-indexing on Accounting software (18.53× the country average).

Demographically, the Connected car audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Connected car fan in Germany is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Accounting software.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Connected car profile in Germany.

Audience size
483K
in Germany
Gender
7.2%♀
92.8% male
Age
38.3
average years
Country rank
#12088
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Connected car fans

7.2% are female, 92.8% are male, average age 38.3.

Fig. 02

Gender split

7.2%
Female
92.8%
Male
Demographic split for Connected car audience in Germany
MetricValue
Female7.2%
Male92.8%
Average age38.3
Estimated audience size482,759
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Connected car audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3924%
40-4926%
50+12%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Connected car audience comes from Germany.

Worldwide audience distribution share by country for Connected car
CountryShare
Germany31.0%
Italy14.9%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Connected car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Connected car fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.37×
02Saarland~7K1.26×
03Mecklenburg-Vorpommern~10K1.08×
04Thüringen~10K1.05×
05Sachsen-Anhalt~10K1.01×
06Brandenburg~10K0.97×
07Hamburg~10K0.96×
08Schleswig-Holstein~20K0.95×
09Rheinland-Pfalz~20K0.93×
10Sachsen~20K0.91×
11Berlin~20K0.89×
12Hessen~30K0.88×
13Baden-Württemberg~60K0.86×
14Niedersachsen~40K0.86×
15Bayern~70K0.84×
16Nordrhein-Westfalen~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Connected car, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Connected car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Connected car audience
#·InterestCategoryAffinity×
01Total quality managementBusiness & Career28.20×
02Java (software platform)Technology & Electronics27.16×
03Manufacturing engineeringBusiness & Career25.83×
04Data processingTechnology & Electronics25.47×
05Control engineeringBusiness & Career25.23×
06Plug-in electric vehicleCars & Mobility25.11×
07Solar inverterHome & Garden24.96×
08Applied scienceBusiness & Career23.40×
09Business analyticsTechnology & Electronics22.42×
10Internet privacyTechnology & Electronics21.53×
11Quality controlBusiness & Career20.70×
12CriminologyPolitics & Society20.70×
13Quality assuranceBusiness & Career19.53×
14Accounting softwareBusiness & Career18.53×
15Forensic scienceBusiness & Career17.31×
16MySQLTechnology & Electronics12.55×
17SAP SETechnology & Electronics11.08×
18DatabaseTechnology & Electronics7.36×
19Renewable energyBusiness & Career4.75×
20WikipediaInternet & Social Media4.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Connected car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Connected car audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM7.40×
PatriotismCONSERVATISM2.14×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Connected car audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
TraditionCONSERVATISM0.57×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Connected car have in Germany?

Connected car has an estimated audience of 482,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Connected car fans?

7.2% of Connected car fans are female, 92.8% are male, with an average age of 38.3 years.

03

Which brands do Connected car fans like most?

Connected car fans show strongest brand affinity for Accounting software (18.53×), Total quality management (28.2×), and Solar inverter (24.96×) over the country average.

04

Where do Connected car fans live in Germany?

Connected car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Connected car fans also like?

Beyond Connected car itself, the audience over-indexes on Total quality management (28.2×), Solar inverter (24.96×), Internet privacy (21.53×), and Database (7.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Connected car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Connected car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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