Connected car Audience in Germany
Connected car has an estimated audience of 482,759 people in Germany. 7.2% are female, 92.8% are male, average age 38.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Accounting software, Total quality management, Solar inverter, Internet privacy, Database.
The average Connected car fan in Germany is 38.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Accounting software, Total quality management, Solar inverter, with strongest over-indexing on Accounting software (18.53× the country average). Demographically, the Connected car audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Connected car fans
| Metric | Value |
|---|---|
| Female | 7.2% |
| Male | 92.8% |
| Average age | 38.3 |
| Estimated audience size | 482,759 |
Audience persona
The typical Connected car fan in Germany is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Accounting software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 53,775 | 0.69× |
| Nordrhein-Westfalen | 52,312 | 0.5× |
| Baden-Württemberg | 45,813 | 0.7× |
| Hessen | 25,048 | 0.68× |
| Niedersachsen | 17,620 | 0.38× |
| Thüringen | 15,701 | 1.28× |
| Rheinland-Pfalz | 15,252 | 0.63× |
| Saarland | 13,817 | 2.33× |
| Sachsen-Anhalt | 13,516 | 1.08× |
| Mecklenburg-Vorpommern | 13,005 | 1.41× |
| Bremen | 12,687 | 3.07× |
| Brandenburg | 12,527 | 0.84× |
| Sachsen | 12,117 | 0.51× |
| Schleswig-Holstein | 11,927 | 0.69× |
| Berlin | 9,350 | 0.43× |
| Hamburg | 8,596 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Accounting software | 18.53× | Business & Career |
| Total quality management | 28.2× | Business & Career |
| Solar inverter | 24.96× | Home & Garden |
| Internet privacy | 21.53× | Technology & Electronics |
| Database | 7.36× | Technology & Electronics |
| Applied science | 23.4× | Business & Career |
| Wikipedia | 4.55× | Internet & Social Media |
| Quality control | 20.7× | Business & Career |
| Quality assurance | 19.53× | Business & Career |
| Business analytics | 22.42× | Technology & Electronics |
| Criminology | 20.7× | Politics & Society |
| Data processing | 25.47× | Technology & Electronics |
| MySQL | 12.55× | Technology & Electronics |
| Java (software platform) | 27.16× | Technology & Electronics |
| Renewable energy | 4.75× | Business & Career |
| Forensic science | 17.31× | Business & Career |
| Plug-in electric vehicle | 25.11× | Cars & Mobility |
| Control engineering | 25.23× | Business & Career |
| Manufacturing engineering | 25.83× | Business & Career |
| Data mining | 22.08× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.9 |
| Patriotism | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.0% |
| Italy | 15.0% |
| United States | 10.1% |
See Connected car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Connected car have in Germany?
Connected car has an estimated audience of 482,759 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Connected car fans?
7.2% of Connected car fans are female, 92.8% are male, with an average age of 38.3 years.
Which brands do Connected car fans like most?
Connected car fans show strongest brand affinity for Accounting software (18.53×), Total quality management (28.2×), and Solar inverter (24.96×) over the country average.
Where do Connected car fans live in Germany?
Connected car fans in Germany are most concentrated in Bayern (reach 53,775), Nordrhein-Westfalen (reach 52,312), and Baden-Württemberg (reach 45,813). These three regions account for the largest share of the active audience.
What other brands do Connected car fans also like?
Beyond Connected car itself, the audience over-indexes on Total quality management (28.2×), Solar inverter (24.96×), Internet privacy (21.53×), and Database (7.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Connected car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.