Data processing Audience in Germany
Data processing has an estimated audience of 408,621 people in Germany. 62.6% are female, 37.4% are male, average age 47.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ma Mère, Eden Lake, Intraocular lens, Progressive rock, Low-carbon emission.
The average Data processing fan in Germany is 47.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ma Mère, Eden Lake, Intraocular lens, with strongest over-indexing on Ma Mère (81.67× the country average). Demographically, the Data processing audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Data processing fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 47.1 |
| Estimated audience size | 408,621 |
Audience persona
The typical Data processing fan in Germany is more female, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,334 | 1.2× |
| Bayern | 78,680 | 1.2× |
| Baden-Württemberg | 58,923 | 1.06× |
| Hessen | 37,301 | 1.2× |
| Niedersachsen | 36,675 | 0.92× |
| Sachsen | 23,518 | 1.17× |
| Berlin | 20,199 | 1.11× |
| Rheinland-Pfalz | 17,375 | 0.85× |
| Schleswig-Holstein | 12,897 | 0.88× |
| Thüringen | 11,497 | 1.1× |
| Hamburg | 10,083 | 1.09× |
| Sachsen-Anhalt | 9,417 | 0.89× |
| Brandenburg | 8,977 | 0.71× |
| Mecklenburg-Vorpommern | 7,099 | 0.91× |
| Saarland | 4,117 | 0.82× |
| Bremen | 3,116 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 81.67× | Movies & TV |
| Eden Lake | 30.56× | Movies & TV |
| Intraocular lens | 35.29× | Health |
| Progressive rock | 2.38× | Music & Radio |
| Low-carbon emission | 8.26× | Politics & Society |
| CAC 40 | 1.9× | Business & Career |
| Unique Gifts | 1.65× | Shopping |
| Ettifaq FC | 13.96× | Sports |
| Birthday Gifts | 1.67× | Kids & Family |
| Natural rubber | 2.22× | Cars & Mobility |
| Moroccan riad | 5.6× | Politics & Society |
| Racing | 1.68× | Cars & Mobility |
| Christmas Gift | 1.51× | Kids & Family |
| Business English | 2.41× | Business & Career |
| Israel | 1.56× | Travel & Leisure |
| Irish Ferries | 7.86× | Cars & Mobility |
| Tarot of Marseilles | 32.16× | Politics & Society |
| Assisi | 4.44× | Travel & Leisure |
| Metamorphoses | 2.43× | Literature |
| Hypertext | 2.1× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.36 |
| Early Adopter Mentality | POWER | 2.24 |
| Career Orientation | POWER | 1.96 |
| Sports Activity | POWER | 1.38 |
| Pet Ownership | JOY | 1.31 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.4% |
| United States | 21.3% |
| India | 12.0% |
See Data processing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Data processing have in Germany?
Data processing has an estimated audience of 408,621 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Data processing fans?
62.6% of Data processing fans are female, 37.4% are male, with an average age of 47.1 years.
Which brands do Data processing fans like most?
Data processing fans show strongest brand affinity for Ma Mère (81.67×), Eden Lake (30.56×), and Intraocular lens (35.29×) over the country average.
Where do Data processing fans live in Germany?
Data processing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,334), Bayern (reach 78,680), and Baden-Württemberg (reach 58,923). These three regions account for the largest share of the active audience.
What other brands do Data processing fans also like?
Beyond Data processing itself, the audience over-indexes on Eden Lake (30.56×), Intraocular lens (35.29×), Progressive rock (2.38×), and Low-carbon emission (8.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Data processing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.