BMW i3 Audience in Germany
BMW i3 has an estimated audience of 807,392 people in Germany. 18.9% are female, 81.1% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Photovoltaic system, Photovoltaics, Motor controller, Tesla Model Y, Electric vehicle conversion.
The average BMW i3 fan in Germany is 38.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Photovoltaic system, Photovoltaics, Motor controller, with strongest over-indexing on Photovoltaic system (25.1× the country average). Demographically, the BMW i3 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW i3 fans
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 38.7 |
| Estimated audience size | 807,392 |
Audience persona
The typical BMW i3 fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 226,113 | 1.74× |
| Nordrhein-Westfalen | 212,555 | 1.2× |
| Baden-Württemberg | 144,479 | 1.31× |
| Niedersachsen | 84,862 | 1.08× |
| Hessen | 81,403 | 1.32× |
| Rheinland-Pfalz | 46,310 | 1.14× |
| Berlin | 32,530 | 0.9× |
| Sachsen | 29,934 | 0.76× |
| Schleswig-Holstein | 23,986 | 0.83× |
| Hamburg | 19,575 | 1.07× |
| Brandenburg | 18,012 | 0.72× |
| Thüringen | 14,077 | 0.68× |
| Saarland | 13,288 | 1.34× |
| Sachsen-Anhalt | 12,303 | 0.59× |
| Mecklenburg-Vorpommern | 8,869 | 0.58× |
| Bremen | 5,031 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 25.1× | Home & Garden |
| Photovoltaics | 15.7× | Home & Garden |
| Motor controller | 28.88× | Technology & Electronics |
| Tesla Model Y | 22.05× | Cars & Mobility |
| Electric vehicle conversion | 33.29× | Cars & Mobility |
| Database | 9.18× | Technology & Electronics |
| Solar inverter | 27.02× | Home & Garden |
| Battery electric vehicle | 14.7× | Cars & Mobility |
| Electronic engineering | 12.84× | Business & Career |
| Industrial engineering | 13.93× | Business & Career |
| Total quality management | 27.8× | Business & Career |
| Electric vehicle network | 20.34× | Cars & Mobility |
| Tesla Model S | 20.62× | Cars & Mobility |
| Cloud storage | 22.96× | Technology & Electronics |
| Tesla Model X | 21.24× | Cars & Mobility |
| Data processing | 31.23× | Technology & Electronics |
| Internet privacy | 20.17× | Technology & Electronics |
| Nissan Leaf | 29.76× | Cars & Mobility |
| Data management | 19.11× | Technology & Electronics |
| Plug-in hybrid | 7.03× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.03 |
| Early Adopter Mentality | POWER | 1.88 |
| Sustainability | BALANCE | 1.67 |
| DIY Mentality | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.43 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.5% |
| United States | 9.6% |
| United Kingdom | 6.4% |
See BMW i3 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW i3 have in Germany?
BMW i3 has an estimated audience of 807,392 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BMW i3 fans?
18.9% of BMW i3 fans are female, 81.1% are male, with an average age of 38.7 years.
Which brands do BMW i3 fans like most?
BMW i3 fans show strongest brand affinity for Photovoltaic system (25.1×), Photovoltaics (15.7×), and Motor controller (28.88×) over the country average.
Where do BMW i3 fans live in Germany?
BMW i3 fans in Germany are most concentrated in Bayern (reach 226,113), Nordrhein-Westfalen (reach 212,555), and Baden-Württemberg (reach 144,479). These three regions account for the largest share of the active audience.
What other brands do BMW i3 fans also like?
Beyond BMW i3 itself, the audience over-indexes on Photovoltaics (15.7×), Motor controller (28.88×), Tesla Model Y (22.05×), and Electric vehicle conversion (33.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW i3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.