Rascasse Audience Intelligence

BMW i3 Audience in Germany

A data profile of the people who buy, follow and care about BMW i3 in Germany — modelled from more than twelve digital signal sources. BMW i3 has an estimated audience of 972,383 people in Germany.

#82among Car type in Germany#61among Car Model in Germany#324in Cars & Mobility

The average BMW i3 fan in Germany is 38.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Photovoltaics, Tesla Model Y, with strongest over-indexing on Photovoltaic system (25.1× the country average).

Demographically, the BMW i3 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW i3 fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW i3 profile in Germany.

Audience size
972K
in Germany
Gender
18.9%♀
81.1% male
Age
38.7
average years
Country rank
#6701
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+228%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW i3 fans

18.9% are female, 81.1% are male, average age 38.7.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for BMW i3 audience in Germany
MetricValue
Female18.9%
Male81.1%
Average age38.7
Estimated audience size972,383
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the BMW i3 audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

17.2%

of the worldwide BMW i3 audience comes from Germany.

Worldwide audience distribution share by country for BMW i3
CountryShare
Germany17.2%
United States9.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW i3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW i3 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K2.12×
02Baden-Württemberg~100K1.30×
03Hessen~80K1.26×
04Saarland~10K1.20×
05Nordrhein-Westfalen~200K1.15×
06Rheinland-Pfalz~40K1.08×
07Niedersachsen~80K1.05×
08Hamburg~20K1.04×
09Berlin~30K0.83×
10Sachsen~30K0.82×
11Schleswig-Holstein~20K0.82×
12Thüringen~20K0.77×
13Bremen~5K0.75×
14Brandenburg~20K0.73×
15Sachsen-Anhalt~10K0.63×
16Mecklenburg-Vorpommern~10K0.62×
Fig. 06

Affinity by region

Affinity by region — BMW i3, Germany
0.62×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW i3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW i3 audience
#·InterestCategoryAffinity×
01Electric vehicle conversionCars & Mobility33.29×
02Data processingTechnology & Electronics31.23×
03Nissan LeafCars & Mobility29.76×
04Motor controllerTechnology & Electronics28.88×
05Total quality managementBusiness & Career27.80×
06Solar inverterHome & Garden27.02×
07Photovoltaic systemHome & Garden25.10×
08Cloud storageTechnology & Electronics22.96×
09Tesla Model YCars & Mobility22.05×
10Tesla Model XCars & Mobility21.24×
11Tesla Model SCars & Mobility20.62×
12Electric vehicle networkCars & Mobility20.34×
13Internet privacyTechnology & Electronics20.17×
14Data managementTechnology & Electronics19.11×
15PhotovoltaicsHome & Garden15.70×
16Battery electric vehicleCars & Mobility14.70×
17Industrial engineeringBusiness & Career13.93×
18Electronic engineeringBusiness & Career12.84×
19DatabaseTechnology & Electronics9.18×
20Plug-in hybridCars & Mobility7.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW i3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW i3 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM7.92×
Early Adopter MentalityPOWER1.74×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW i3 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
CreativityOPEN0.76×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW i3 have in Germany?

BMW i3 has an estimated audience of 972,383 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of BMW i3 fans?

18.9% of BMW i3 fans are female, 81.1% are male, with an average age of 38.7 years.

03

Which brands do BMW i3 fans like most?

BMW i3 fans show strongest brand affinity for Photovoltaic system (25.1×), Photovoltaics (15.7×), and Tesla Model Y (22.05×) over the country average.

04

Where do BMW i3 fans live in Germany?

BMW i3 fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMW i3 fans also like?

Beyond BMW i3 itself, the audience over-indexes on Photovoltaics (15.7×), Tesla Model Y (22.05×), Motor controller (28.88×), and Electric vehicle conversion (33.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See BMW i3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW i3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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