Cloud storage Audience in Germany
Cloud storage has an estimated audience of 805,462 people in Germany. 37.7% are female, 62.3% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, BMW i8, Toyota Prius, Payback, 5G.
The average Cloud storage fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, BMW i8, Toyota Prius, with strongest over-indexing on GitHub (39.05× the country average). Demographically, the Cloud storage audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Cloud storage fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 42.7 |
| Estimated audience size | 805,462 |
Audience persona
The typical Cloud storage fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,376 | 0.86× |
| Bayern | 132,492 | 1.02× |
| Baden-Württemberg | 107,630 | 0.98× |
| Niedersachsen | 73,730 | 0.94× |
| Sachsen | 53,694 | 1.36× |
| Rheinland-Pfalz | 50,056 | 1.24× |
| Hessen | 49,682 | 0.81× |
| Sachsen-Anhalt | 32,249 | 1.55× |
| Thüringen | 29,816 | 1.45× |
| Berlin | 28,424 | 0.79× |
| Schleswig-Holstein | 26,106 | 0.9× |
| Brandenburg | 23,098 | 0.92× |
| Mecklenburg-Vorpommern | 13,076 | 0.85× |
| Hamburg | 11,930 | 0.66× |
| Saarland | 9,409 | 0.95× |
| Bremen | 4,890 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 39.05× | Internet & Social Media |
| BMW i8 | 77.31× | Cars & Mobility |
| Toyota Prius | 51.94× | Cars & Mobility |
| Payback | 14.63× | Shopping |
| 5G | 39.99× | Technology & Electronics |
| BMW i3 | 27.47× | Cars & Mobility |
| BMW i | 33.41× | Cars & Mobility |
| Renewable energy | 6.97× | Business & Career |
| Robotics | 15.44× | Technology & Electronics |
| Office 365 | 9.71× | Technology & Electronics |
| Information security | 10.42× | Business & Career |
| Connected car | 22.92× | Cars & Mobility |
| Computer security | 7.14× | Business & Career |
| Data science | 13.16× | Business & Career |
| Mechatronics | 17.39× | Business & Career |
| Data visualization | 20.54× | Technology & Electronics |
| Doctor Stranger | 20.11× | Movies & TV |
| Dropbox (service) | 8.64× | Technology & Electronics |
| Cloud computing | 4.89× | Technology & Electronics |
| FIFA World Cup | 2.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.53 |
| Early Adopter Mentality | POWER | 2.42 |
| Convenience Orientation | PREMIUM | 1.85 |
| Sports Activity | POWER | 1.76 |
| Career Orientation | POWER | 1.69 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 8.3% |
| France | 7.8% |
See Cloud storage audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Cloud storage have in Germany?
Cloud storage has an estimated audience of 805,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cloud storage fans?
37.7% of Cloud storage fans are female, 62.3% are male, with an average age of 42.7 years.
Which brands do Cloud storage fans like most?
Cloud storage fans show strongest brand affinity for GitHub (39.05×), BMW i8 (77.31×), and Toyota Prius (51.94×) over the country average.
Where do Cloud storage fans live in Germany?
Cloud storage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,376), Bayern (reach 132,492), and Baden-Württemberg (reach 107,630). These three regions account for the largest share of the active audience.
What other brands do Cloud storage fans also like?
Beyond Cloud storage itself, the audience over-indexes on BMW i8 (77.31×), Toyota Prius (51.94×), Payback (14.63×), and 5G (39.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cloud storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.