Rascasse Audience Intelligence

Cloud storage Audience in Germany

A data profile of the people who buy, follow and care about Cloud storage in Germany — modelled from more than twelve digital signal sources. Cloud storage has an estimated audience of 805,462 people in Germany.

#17among Tech trend in Germany#3587among Topic in Germany#376in Technology & Electronics

The average Cloud storage fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW i8, GitHub, Computer security, with strongest over-indexing on BMW i8 (74× the country average).

Demographically, the Cloud storage audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cloud storage fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloud storage profile in Germany.

Audience size
805K
in Germany
Gender
37.7%♀
62.3% male
Age
42.7
average years
Country rank
#7847
Topic in Germany
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloud storage fans

37.7% are female, 62.3% are male, average age 42.7.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Cloud storage audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age42.7
Estimated audience size805,462
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Cloud storage audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Cloud storage audience comes from Germany.

Worldwide audience distribution share by country for Cloud storage
CountryShare
United States22.0%
Italy8.3%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloud storage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cloud storage fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.52×
02Thüringen~30K1.41×
03Sachsen~50K1.30×
04Rheinland-Pfalz~50K1.17×
05Brandenburg~30K1.15×
06Saarland~10K1.07×
07Niedersachsen~80K0.99×
08Bayern~100K0.95×
09Baden-Württemberg~100K0.95×
10Mecklenburg-Vorpommern~10K0.95×
11Schleswig-Holstein~30K0.93×
12Nordrhein-Westfalen~200K0.86×
13Hessen~50K0.81×
14Bremen~5K0.79×
15Berlin~30K0.75×
16Hamburg~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Cloud storage, Germany
0.63×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloud storage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloud storage audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility74.00×
025GTechnology & Electronics40.00×
03Toyota PriusCars & Mobility32.73×
04BMW iCars & Mobility28.46×
05Data visualizationTechnology & Electronics27.91×
06BMW i3Cars & Mobility22.96×
07GitHubInternet & Social Media22.45×
08RoboticsTechnology & Electronics20.00×
09MechatronicsBusiness & Career18.68×
10Computer securityBusiness & Career13.98×
11Information securityBusiness & Career12.48×
12Web serverTechnology & Electronics11.99×
13Tesla Model SCars & Mobility11.67×
14Data scienceBusiness & Career10.95×
15Computer data storageTechnology & Electronics10.42×
16Python (programming language)Technology & Electronics8.04×
17PaybackShopping7.44×
18Plug-in hybridCars & Mobility6.39×
19Renewable energyBusiness & Career5.60×
20Cloud computingTechnology & Electronics4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloud storage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloud storage audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.02×
Early Adopter MentalityPOWER2.07×
Convenience OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloud storage audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Design AffinityPREMIUM0.75×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloud storage have in Germany?

Cloud storage has an estimated audience of 805,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cloud storage fans?

37.7% of Cloud storage fans are female, 62.3% are male, with an average age of 42.7 years.

03

Which brands do Cloud storage fans like most?

Cloud storage fans show strongest brand affinity for BMW i8 (74×), GitHub (22.45×), and Computer security (13.98×) over the country average.

04

Where do Cloud storage fans live in Germany?

Cloud storage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cloud storage fans also like?

Beyond Cloud storage itself, the audience over-indexes on GitHub (22.45×), Computer security (13.98×), 5G (40×), and Robotics (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Cloud storage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cloud storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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