A data profile of the people who buy, follow and care about Cloud storage in France — modelled from more than twelve digital signal sources. Cloud storage has an estimated audience of 3,200,327 people in France.
Cloud storage has an estimated audience of 3,200,327 people in France. 45.6% are female, 54.4% are male, average age 43.3. Top brand affinities: Love & Sex, Software as a service, Dropbox (service), Productivity software, Accounting software.
Top brand affinities include Love & Sex, Software as a service, Dropbox (service), with strongest over-indexing on Love & Sex (226.74× the country average).
Demographically, the Cloud storage audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Cloud storage fan in France is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Cloud storage profile in France.
45.6% are female, 54.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 43.3 |
| Estimated audience size | 3,200,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 32% |
of the worldwide Cloud storage audience comes from France.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 8.3% |
| France | 7.8% |
The strongest cross-interests of the Cloud storage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 226.74× | ||
| 02 | Productivity software | Business & Career | 54.29× | ||
| 03 | Software as a service | Technology & Electronics | 46.73× | ||
| 04 | Internet security | Technology & Electronics | 31.37× | ||
| 05 | Kingston Technology | Technology & Electronics | 31.04× | ||
| 06 | Dropbox (service) | Technology & Electronics | 24.86× | ||
| 07 | Computer data storage | Technology & Electronics | 20.30× | ||
| 08 | Accounting software | Business & Career | 20.15× | ||
| 09 | Spreadsheet | Technology & Electronics | 20.00× | ||
| 10 | Christmas Gift | Kids & Family | 15.44× | ||
| 11 | Christmas tree | Kids & Family | 15.21× | ||
| 12 | Girl power | Politics & Society | 14.97× | ||
| 13 | Sex and the City | Movies & TV | 11.76× | ||
| 14 | Information security | Business & Career | 8.27× | ||
| 15 | Thomann | Shopping | 5.94× | ||
| 16 | Self-awareness | Health | 4.61× | ||
| 17 | Midi Libre | News | 3.45× | ||
| 18 | Innovation | Business & Career | 3.31× | ||
| 19 | Politics | Politics & Society | 3.03× | ||
| 20 | EBay | Shopping | 2.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 12.23× | |
| Need for Security | CONSERVATISM | 4.61× | |
| Travelling | THRILL | 3.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cloud storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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