Rascasse Audience Intelligence

Artificial intelligence Audience in France

A data profile of the people who buy, follow and care about Artificial intelligence in France — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 5,310,464 people in France.

The average Artificial intelligence fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.

Top brand affinities include World Wide Web, Claude, Cloud computing, with strongest over-indexing on World Wide Web (2.86× the country average).

Demographically, the Artificial intelligence audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Artificial intelligence fan in France is balanced, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for World Wide Web.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artificial intelligence profile in France.

Audience size
5.3M
in France
Gender
47.1%
52.9% male
Age
43.5
average years
Country rank
#667
Topic in France
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial intelligence fans

47.1% are female, 52.9% are male, average age 43.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Artificial intelligence audience in France
MetricValue
Female47.1%
Male52.9%
Average age43.5
Estimated audience size5,310,464
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Artificial intelligence audience in France
Age bracketShare%
16-1912%
20-2917%
30-3918%
40-4921%
50+32%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Artificial intelligence audience comes from France.

Worldwide audience distribution share by country for Artificial intelligence
CountryShare
United States17.5%
India7.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial intelligence audience in France is strongest.

Fig. 05

Top regions by affinity

Artificial intelligence fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~2M2.26×
02Provence-Alpes-Côte d'Azur~500K1.32×
03Auvergne-Rhône-Alpes~700K1.12×
04Occitanie~500K1.10×
05Grand Est~500K1.07×
06Hauts-de-France~500K0.99×
07Corsica~20K0.94×
08Normandy~200K0.87×
09Nouvelle-Aquitaine~400K0.85×
10Centre-Val de Loire~200K0.85×
11Pays de la Loire~200K0.83×
12Brittany~200K0.83×
13Bourgogne-Franche-Comté~200K0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artificial intelligence audience
#·InterestCategoryAffinity×
01Metropolitan OperaArts & Culture3.26×
02Cloud computingTechnology & Electronics3.02×
03World Wide WebInternet & Social Media2.86×
04All-news radioMusic & Radio2.75×
05News broadcastingBusiness & Career2.08×
06DatabaseTechnology & Electronics2.04×
07GeminiTechnology & Electronics2.04×
08EmailTechnology & Electronics2.00×
09Android (operating system)Technology & Electronics1.85×
10GoogleInternet & Social Media1.84×
11ClaudeTechnology & Electronics1.75×
12Chat GPTTechnology & Electronics1.74×
13PrintingTechnology & Electronics1.66×
14TelecommunicationTechnology & Electronics1.64×
15BroadcastingMovies & TV1.62×
16Mobile appTechnology & Electronics1.61×
17Mobile deviceTechnology & Electronics1.61×
18CommunicationTechnology & Electronics1.55×
19Mobile gameGames1.54×
20Mobile phonesTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artificial intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Artificial intelligence audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.18×
Need for SecurityCONSERVATISM1.18×
Price SensitivityPREMIUM1.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Artificial intelligence audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Artificial intelligence have in France?

Artificial intelligence has an estimated audience of 5,310,464 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Artificial intelligence fans?

47.1% of Artificial intelligence fans are female, 52.9% are male, with an average age of 43.5 years.

03

Which brands do Artificial intelligence fans like most?

Artificial intelligence fans show strongest brand affinity for World Wide Web (2.86×), Claude (1.75×), and Cloud computing (3.02×) over the country average.

04

Where do Artificial intelligence fans live in France?

Artificial intelligence fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~700K), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Artificial intelligence fans also like?

Beyond Artificial intelligence itself, the audience over-indexes on Claude (1.75×), Cloud computing (3.02×), Android (operating system) (1.85×), and Email (2×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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