Artificial intelligence Audience in Brazil
Artificial intelligence has an estimated audience of 9,180,290 people in Brazil. 53.7% are female, 46.3% are male, average age 41.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Artificial intelligence fan in Brazil is 41.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Artificial intelligence audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Artificial intelligence fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.9 |
| Estimated audience size | 9,180,290 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,169,118 | 0.91× |
| Minas Gerais | 895,735 | 0.94× |
| Rio de Janeiro | 831,143 | 0.97× |
| Bahia | 562,853 | 0.93× |
| Pernambuco | 512,123 | 1.22× |
| Paraná | 511,737 | 0.91× |
| Rio Grande do Sul | 495,969 | 0.92× |
| Ceará | 420,683 | 1.05× |
| Santa Catarina | 377,781 | 0.9× |
| Goiás | 328,680 | 0.94× |
| Pará | 306,598 | 1.02× |
| Alagoas | 207,867 | 1.55× |
| Mato Grosso | 207,054 | 1.2× |
| Espírito Santo | 195,841 | 1.02× |
| Paraíba | 190,187 | 1.03× |
| Federal District | 188,035 | 1.23× |
| Maranhão | 180,009 | 0.78× |
| Mato Grosso do Sul | 156,996 | 1.17× |
| Rio Grande do Norte | 143,898 | 0.94× |
| Sergipe | 138,248 | 1.45× |
| Amazonas | 135,795 | 0.85× |
| Piauí | 127,682 | 1× |
| Rondônia | 86,452 | 1.13× |
| Amapá | 40,019 | 1.23× |
| Acre | 28,127 | 0.88× |
| Tocantins | 27,260 | 0.45× |
| Roraima | 9,905 | 0.38× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Need for Security | CONSERVATISM | 1.34 |
| Convenience Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.9% |
| Brazil | 4.8% |
See Artificial intelligence audiences in other countries
- Artificial intelligence — Germany
- Artificial intelligence — United States
- Artificial intelligence — United Kingdom
- Artificial intelligence — France
- Artificial intelligence — Italy
- Artificial intelligence — Spain
- Artificial intelligence — Japan
- Artificial intelligence — South Korea
- Artificial intelligence — India
- Artificial intelligence — Canada
- Artificial intelligence — Mexico
More Tech trend audiences in Brazil
- Cloud computing (11,019,567)
- Creative Commons (5,486,997)
- Smartwatch (3,542,179)
- Smart device (2,660,322)
- Wearable technology (2,029,262)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.