Rascasse Audience Intelligence

Artificial intelligence Audience in Brazil

A data profile of the people who buy, follow and care about Artificial intelligence in Brazil — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 9,180,290 people in Brazil.

#2among Tech trend in Brazil#411among Topic in Brazil#40in Technology & Electronics

The average Artificial intelligence fan in Brazil is 41.9 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artificial intelligence profile in Brazil.

Audience size
9.2M
in Brazil
Gender
53.7%♀
46.3% male
Age
41.9
average years
Country rank
#625
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial intelligence fans

53.7% are female, 46.3% are male, average age 41.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Artificial intelligence audience in Brazil
MetricValue
Female53.7%
Male46.3%
Average age41.9
Estimated audience size9,180,290
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Artificial intelligence audience in Brazil
Age bracketShare%
16-1913%
20-2919%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Artificial intelligence audience comes from Brazil.

Worldwide audience distribution share by country for Artificial intelligence
CountryShare
United States17.5%
India7.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial intelligence audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Artificial intelligence fans by region: top regions in Brazil
#RegionReachAffinity×
01Alagoas~200K1.49×
02Sergipe~100K1.37×
03Pernambuco~500K1.21×
04Federal District~200K1.21×
05Mato Grosso~200K1.18×
06Mato Grosso do Sul~200K1.15×
07Amapá~40K1.14×
08Rondônia~80K1.10×
09Ceará~400K1.04×
10Pará~300K1.02×
11Espírito Santo~200K1.02×
12Paraíba~200K1.02×
13Piauí~100K1.00×
14Rio de Janeiro~800K0.97×
15Rio Grande do Norte~100K0.95×
16Minas Gerais~900K0.94×
17Goiás~300K0.94×
18Acre~30K0.94×
19Bahia~600K0.93×
20Paraná~500K0.92×
21Rio Grande do Sul~500K0.92×
22São Paulo~2M0.91×
23Santa Catarina~400K0.90×
24Amazonas~100K0.88×
25Roraima~20K0.83×
26Maranhão~200K0.81×
27Tocantins~40K0.70×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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