Database Audience in France
Database has an estimated audience of 6,756,085 people in France. 53.6% are female, 46.4% are male, average age 44.9. Top brand affinities: Software as a service, Productivity software, Dropbox (service), Google Drive, Information security.
Top brand affinities include Software as a service, Productivity software, Dropbox (service), with strongest over-indexing on Software as a service (33.1× the country average). Demographically, the Database audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Database fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.9 |
| Estimated audience size | 6,756,085 |
Audience persona
The typical Database fan in France is balanced, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Software as a service.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software as a service | 33.1× | Technology & Electronics |
| Productivity software | 41.54× | Business & Career |
| Dropbox (service) | 10.47× | Technology & Electronics |
| Google Drive | 3.12× | Technology & Electronics |
| Information security | 8.55× | Business & Career |
| Time management | 7.89× | Business & Career |
| Crédit Mutuel | 2.78× | Business & Career |
| Investment management | 5.67× | Business & Career |
| Google News | 2.29× | News |
| Free Mobile | 2.65× | Technology & Electronics |
| Computer security | 6.14× | Business & Career |
| Vueling | 4.45× | Travel & Leisure |
| Google Photos | 4.59× | Technology & Electronics |
| Orange | 2.03× | Technology & Electronics |
| Internet safety | 40.73× | Internet & Social Media |
| Private equity | 5.71× | Business & Career |
| 2.03× | Internet & Social Media | |
| RC Lens | 2.66× | Sports |
| DoTerra | 20× | Beauty & Wellness |
| Broadcasting of sports events | 5.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 10.1 |
| Convenience Orientation | PREMIUM | 9.49 |
| Patriotism | CONSERVATISM | 7.88 |
| Urban Lifestyle | OPEN | 4.12 |
| Career Orientation | POWER | 2.88 |
| Community Orientation | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
See Database audiences in other countries
More Technology & Electronics audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.