A data profile of the people who buy, follow and care about Database in France — modelled from more than twelve digital signal sources. Database has an estimated audience of 6,756,085 people in France.
Database has an estimated audience of 6,756,085 people in France. 53.6% are female, 46.4% are male, average age 44.9. Top brand affinities: Love & Sex, Software as a service, Productivity software, Christmas Gift, Broadcasting of sports events.
Top brand affinities include Love & Sex, Software as a service, Productivity software, with strongest over-indexing on Love & Sex (142.65× the country average).
Demographically, the Database audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Database fan in France is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Database profile in France.
53.6% are female, 46.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.9 |
| Estimated audience size | 6,756,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Database audience comes from France.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 142.65× | ||
| 02 | Productivity software | Business & Career | 37.84× | ||
| 03 | Software as a service | Technology & Electronics | 33.09× | ||
| 04 | Raincoat | Fashion & Accessoires | 14.05× | ||
| 05 | Christmas Gift | Kids & Family | 13.82× | ||
| 06 | Christmas tree | Kids & Family | 13.19× | ||
| 07 | Girl power | Politics & Society | 11.77× | ||
| 08 | Dropbox (service) | Technology & Electronics | 10.07× | ||
| 09 | Information security | Business & Career | 9.83× | ||
| 10 | Broadcasting of sports events | Movies & TV | 9.64× | ||
| 11 | Zoom lens | Technology & Electronics | 6.49× | ||
| 12 | Dentistry | Business & Career | 6.44× | ||
| 13 | Computer security | Business & Career | 6.39× | ||
| 14 | Private equity | Business & Career | 6.38× | ||
| 15 | Kitchen garden | Home & Garden | 5.12× | ||
| 16 | Thomann | Shopping | 4.40× | ||
| 17 | Online newspaper | News | 3.06× | ||
| 18 | EBay | Shopping | 2.66× | ||
| 19 | Midi Libre | News | 2.63× | ||
| 20 | Innovation | Business & Career | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 8.78× | |
| Need for Security | CONSERVATISM | 7.59× | |
| Career Orientation | POWER | 2.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Design Affinity | PREMIUM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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