Database Audience in Spain
Database has an estimated audience of 5,682,813 people in Spain. 57.9% are female, 42.1% are male, average age 46.8. Top brand affinities: Data visualization, GitHub, Internet security, Information security, Dropbox (service).
Top brand affinities include Data visualization, GitHub, Internet security, with strongest over-indexing on Data visualization (30.8× the country average). Demographically, the Database audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Individualism.
Category: Technology & Electronics · Type: Topic
Demographics of Database fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 46.8 |
| Estimated audience size | 5,682,813 |
Audience persona
The typical Database fan in Spain is more female, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Data visualization.
Top brand affinities of Database fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Data visualization | 30.8× | Technology & Electronics |
| GitHub | 10.16× | Internet & Social Media |
| Internet security | 44.5× | Technology & Electronics |
| Information security | 10.74× | Business & Career |
| Dropbox (service) | 8.73× | Technology & Electronics |
| Distance education | 8.29× | Business & Career |
| Innovation | 4.31× | Business & Career |
| 3.37× | Internet & Social Media | |
| Stack Overflow | 10.84× | Technology & Electronics |
| Sustainable energy | 4.2× | Home & Garden |
| Amazon Web Services | 7.66× | Technology & Electronics |
| Data science | 10.12× | Business & Career |
| Master of Business Administration | 3.63× | Business & Career |
| WordPress | 5.52× | Technology & Electronics |
| 2.15× | Internet & Social Media | |
| Cloud computing | 2.5× | Technology & Electronics |
| Telecommuting | 4.25× | Business & Career |
| Open-source software | 8.84× | Technology & Electronics |
| Computer security | 3.32× | Business & Career |
| Employment website | 3.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 6.47 |
| Individualism | JOY | 2.53 |
| Early Adopter Mentality | POWER | 2.42 |
| Career Orientation | POWER | 2.36 |
| Convenience Orientation | PREMIUM | 2.07 |
| Sustainability | BALANCE | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
See Database audiences in other countries
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.