A data profile of the people who buy, follow and care about Database in Spain — modelled from more than twelve digital signal sources. Database has an estimated audience of 5,682,813 people in Spain.
Database has an estimated audience of 5,682,813 people in Spain. 57.9% are female, 42.1% are male, average age 46.8. Top brand affinities: Data visualization, GitHub, Internet security, Information security, Dropbox (service).
Top brand affinities include Data visualization, GitHub, Internet security, with strongest over-indexing on Data visualization (30.8× the country average).
Demographically, the Database audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Individualism.
The typical Database fan in Spain is more female, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Data visualization.
The key figures that characterise the Database profile in Spain.
57.9% are female, 42.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 46.8 |
| Estimated audience size | 5,682,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Database audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet security | Technology & Electronics | 44.50× | ||
| 02 | Data visualization | Technology & Electronics | 30.80× | ||
| 03 | Stack Overflow | Technology & Electronics | 10.84× | ||
| 04 | Information security | Business & Career | 10.74× | ||
| 05 | GitHub | Internet & Social Media | 10.16× | ||
| 06 | Data science | Business & Career | 10.12× | ||
| 07 | Open-source software | Technology & Electronics | 8.84× | ||
| 08 | Dropbox (service) | Technology & Electronics | 8.73× | ||
| 09 | Distance education | Business & Career | 8.29× | ||
| 10 | Amazon Web Services | Technology & Electronics | 7.66× | ||
| 11 | WordPress | Technology & Electronics | 5.52× | ||
| 12 | Innovation | Business & Career | 4.31× | ||
| 13 | Telecommuting | Business & Career | 4.25× | ||
| 14 | Sustainable energy | Home & Garden | 4.20× | ||
| 15 | Master of Business Administration | Business & Career | 3.63× | ||
| 16 | Employment website | Business & Career | 3.62× | ||
| 17 | Roland Garros | Sports | 3.60× | ||
| 18 | Computer security | Business & Career | 3.32× | ||
| 19 | Cloud computing | Technology & Electronics | 2.50× | ||
| 20 | Internet & Social Media | 2.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 6.47× | |
| Individualism | JOY | 2.53× | |
| Early Adopter Mentality | POWER | 2.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| DIY Mentality | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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