Rascasse Audience Intelligence

Cloud computing Audience in Spain

A data profile of the people who buy, follow and care about Cloud computing in Spain — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 5,334,174 people in Spain.

The average Cloud computing fan in Spain is 45.9 years old, balanced, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Google Drive, Cloud storage, OVH, with strongest over-indexing on Google Drive (11.54× the country average).

Demographically, the Cloud computing audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Cloud computing fan in Spain is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloud computing profile in Spain.

Audience size
5.3M
in Spain
Gender
52.7%
47.3% male
Age
45.9
average years
Country rank
#578
Topic in Spain
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloud computing fans

52.7% are female, 47.3% are male, average age 45.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Cloud computing audience in Spain
MetricValue
Female52.7%
Male47.3%
Average age45.9
Estimated audience size5,334,174
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Cloud computing audience in Spain
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Cloud computing audience comes from Spain.

Worldwide audience distribution share by country for Cloud computing
CountryShare
United States18.2%
India6.2%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloud computing audience in Spain is strongest.

Fig. 05

Top regions by affinity

Cloud computing fans by region: top regions in Spain
#RegionReachAffinity×
01Castilla-La Mancha~300K1.28×
02Andalusia~1.5M1.20×
03Aragon~200K1.20×
04Region of Murcia~200K1.14×
05Community of Madrid~1M1.06×
06Canary Islands~300K1.05×
07Navarre~70K1.05×
08Catalonia~1M1.03×
09La Rioja~30K1.00×
10Castile and León~200K0.99×
11Extremadura~100K0.94×
12Principality of Asturias~100K0.93×
13Cantabria~60K0.93×
14Basque Autonomous Country~200K0.89×
15Comunidad Valenciana~500K0.86×
16Balearic Islands~100K0.85×
17Galicia~200K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloud computing audience
#·InterestCategoryAffinity×
01OVHTechnology & Electronics27.34×
02Cloud storageTechnology & Electronics16.43×
03Google DriveTechnology & Electronics11.54×
04Data managementTechnology & Electronics8.46×
05Node.jsTechnology & Electronics7.41×
06Information technology consultingTechnology & Electronics7.21×
07Office 365Technology & Electronics7.09×
08GitHubInternet & Social Media6.25×
09OneDriveTechnology & Electronics5.56×
10YouTube MusicInternet & Social Media4.96×
11Google DocsInternet & Social Media4.71×
12Dropbox (service)Technology & Electronics4.70×
13GeminiTechnology & Electronics3.50×
14MoodleTechnology & Electronics3.43×
15DatabaseTechnology & Electronics2.50×
16BBVABusiness & Career1.85×
17WomanKids & Family1.61×
18BusinessBusiness & Career1.60×
19DesignHome & Garden1.54×
20EuropeTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloud computing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cloud computing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.24×
Career OrientationPOWER1.93×
Convenience OrientationPREMIUM1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cloud computing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
DIY MentalityTHRILL1.00×
TraditionCONSERVATISM1.02×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cloud computing have in Spain?

Cloud computing has an estimated audience of 5,334,174 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Cloud computing fans?

52.7% of Cloud computing fans are female, 47.3% are male, with an average age of 45.9 years.

03

Which brands do Cloud computing fans like most?

Cloud computing fans show strongest brand affinity for Google Drive (11.54×), Cloud storage (16.43×), and OVH (27.34×) over the country average.

04

Where do Cloud computing fans live in Spain?

Cloud computing fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cloud computing fans also like?

Beyond Cloud computing itself, the audience over-indexes on Cloud storage (16.43×), OVH (27.34×), Office 365 (7.09×), and BBVA (1.85×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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