A data profile of the people who buy, follow and care about Cloud computing in Spain — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 5,334,174 people in Spain.
The average Cloud computing fan in Spain is 45.9 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Google Drive, Cloud storage, OVH, with strongest over-indexing on Google Drive (11.54× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cloud computing fan in Spain is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
The key figures that characterise the Cloud computing profile in Spain.
52.7% are female, 47.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 45.9 |
| Estimated audience size | 5,334,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Cloud computing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~300K | 1.28× | |
| 02 | Andalusia | ~1.5M | 1.20× | |
| 03 | Aragon | ~200K | 1.20× | |
| 04 | Region of Murcia | ~200K | 1.14× | |
| 05 | Community of Madrid | ~1M | 1.06× | |
| 06 | Canary Islands | ~300K | 1.05× | |
| 07 | Navarre | ~70K | 1.05× | |
| 08 | Catalonia | ~1M | 1.03× | |
| 09 | La Rioja | ~30K | 1.00× | |
| 10 | Castile and León | ~200K | 0.99× | |
| 11 | Extremadura | ~100K | 0.94× | |
| 12 | Principality of Asturias | ~100K | 0.93× | |
| 13 | Cantabria | ~60K | 0.93× | |
| 14 | Basque Autonomous Country | ~200K | 0.89× | |
| 15 | Comunidad Valenciana | ~500K | 0.86× | |
| 16 | Balearic Islands | ~100K | 0.85× | |
| 17 | Galicia | ~200K | 0.84× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OVH | Technology & Electronics | 27.34× | ||
| 02 | Cloud storage | Technology & Electronics | 16.43× | ||
| 03 | Google Drive | Technology & Electronics | 11.54× | ||
| 04 | Data management | Technology & Electronics | 8.46× | ||
| 05 | Node.js | Technology & Electronics | 7.41× | ||
| 06 | Information technology consulting | Technology & Electronics | 7.21× | ||
| 07 | Office 365 | Technology & Electronics | 7.09× | ||
| 08 | GitHub | Internet & Social Media | 6.25× | ||
| 09 | OneDrive | Technology & Electronics | 5.56× | ||
| 10 | YouTube Music | Internet & Social Media | 4.96× | ||
| 11 | Google Docs | Internet & Social Media | 4.71× | ||
| 12 | Dropbox (service) | Technology & Electronics | 4.70× | ||
| 13 | Gemini | Technology & Electronics | 3.50× | ||
| 14 | Moodle | Technology & Electronics | 3.43× | ||
| 15 | Database | Technology & Electronics | 2.50× | ||
| 16 | BBVA | Business & Career | 1.85× | ||
| 17 | Woman | Kids & Family | 1.61× | ||
| 18 | Business | Business & Career | 1.60× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Europe | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.24× | |
| Career Orientation | POWER | 1.93× | |
| Convenience Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.95× | |
| DIY Mentality | THRILL | 1.00× | |
| Tradition | CONSERVATISM | 1.02× |
Cloud computing has an estimated audience of 5,334,174 people in Spain, concentrated in Andalusia and Catalonia.
52.7% of Cloud computing fans are female, 47.3% are male, with an average age of 45.9 years.
Cloud computing fans show strongest brand affinity for Google Drive (11.54×), Cloud storage (16.43×), and OVH (27.34×) over the country average.
Cloud computing fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on Cloud storage (16.43×), OVH (27.34×), Office 365 (7.09×), and BBVA (1.85×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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