A data profile of the people who buy, follow and care about Cloud computing in United Kingdom — modelled from more than twelve digital signal sources. Cloud computing has an estimated audience of 7,776,865 people in United Kingdom.
The average Cloud computing fan in United Kingdom is 43.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Google Drive, Google Calendar, DocuSign, with strongest over-indexing on Google Drive (8.06× the country average).
Demographically, the Cloud computing audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cloud computing fan in United Kingdom is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
The key figures that characterise the Cloud computing profile in United Kingdom.
49.2% are female, 50.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.4 |
| Estimated audience size | 7,776,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cloud computing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| India | 6.2% |
| Brazil | 5.4% |
Where the Cloud computing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 1.51× | |
| 02 | Northern Ireland | ~300K | 1.27× | |
| 03 | North West | ~1M | 1.26× | |
| 04 | England | ~6M | 1.18× | |
| 05 | East of England | ~800K | 1.06× | |
| 06 | East Midlands | ~500K | 0.96× | |
| 07 | West Midlands | ~300K | 0.95× | |
| 08 | South East | ~900K | 0.90× | |
| 09 | Wales | ~400K | 0.89× | |
| 10 | North East | ~300K | 0.88× | |
| 11 | South West | ~500K | 0.83× | |
| 12 | Yorkshire and the Humber | ~500K | 0.79× | |
| 13 | Scotland | ~500K | 0.69× |
The strongest cross-interests of the Cloud computing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DocuSign | Technology & Electronics | 9.68× | ||
| 02 | Google Calendar | Internet & Social Media | 8.37× | ||
| 03 | Google Drive | Technology & Electronics | 8.06× | ||
| 04 | Microsoft Teams | Technology & Electronics | 4.00× | ||
| 05 | Office 365 | Technology & Electronics | 3.69× | ||
| 06 | WeTransfer | Internet & Social Media | 3.63× | ||
| 07 | Square (company) | Shopping | 3.25× | ||
| 08 | OneDrive | Technology & Electronics | 3.04× | ||
| 09 | Google Docs | Internet & Social Media | 2.63× | ||
| 10 | Gmail | Internet & Social Media | 2.35× | ||
| 11 | Toolstation | Home & Garden | 2.33× | ||
| 12 | Companies House | Politics & Society | 2.15× | ||
| 13 | Autotrader | Cars & Mobility | 2.08× | ||
| 14 | Halfords | Cars & Mobility | 1.98× | ||
| 15 | Google Maps | Internet & Social Media | 1.86× | ||
| 16 | Scottish Widows | Business & Career | 1.85× | ||
| 17 | Transport | Cars & Mobility | 1.63× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.60× | ||
| 19 | Business | Business & Career | 1.56× | ||
| 20 | Training | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.61× | |
| Career Orientation | POWER | 1.48× | |
| Family Orientation | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.90× |
Cloud computing has an estimated audience of 7,776,865 people in United Kingdom, concentrated in England and Greater London.
49.2% of Cloud computing fans are female, 50.8% are male, with an average age of 43.4 years.
Cloud computing fans show strongest brand affinity for Google Drive (8.06×), Google Calendar (8.37×), and DocuSign (9.68×) over the country average.
Cloud computing fans in United Kingdom are most concentrated in England (reach ~6M), Greater London (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cloud computing itself, the audience over-indexes on Google Calendar (8.37×), DocuSign (9.68×), Office 365 (3.69×), and Consumer electronics (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cloud computing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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