Consumer electronics Audience in United Kingdom
Consumer electronics has an estimated audience of 33,539,628 people in United Kingdom. 54.7% are female, 45.3% are male, average age 43.2. Top regions: England, South East, South West. Top brand affinities: Apple Maps, Power Rangers (film), Joker (graphic novel), The Witcher 2: Assassins of Kings, Superhero Movie.
The average Consumer electronics fan in United Kingdom is 43.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Apple Maps, Power Rangers (film), Joker (graphic novel), with strongest over-indexing on Apple Maps (1.58× the country average). Demographically, the Consumer electronics audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Consumer electronics fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.2 |
| Estimated audience size | 33,539,628 |
Audience persona
The typical Consumer electronics fan in United Kingdom is balanced, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Apple Maps.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 25,154,722 | 1.34× |
| South East | 4,721,674 | 1.05× |
| South West | 3,341,111 | 1.21× |
| East of England | 2,948,584 | 0.96× |
| Yorkshire and the Humber | 2,460,705 | 0.91× |
| East Midlands | 2,345,319 | 0.99× |
| Scotland | 2,113,437 | 0.7× |
| North West | 2,091,735 | 0.58× |
| West Midlands | 1,822,914 | 1.27× |
| Wales | 1,474,753 | 0.77× |
| North East | 1,330,878 | 1.02× |
| Northern Ireland | 1,224,190 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apple Maps | 1.58× | Internet & Social Media |
| Power Rangers (film) | 1.6× | Movies & TV |
| Joker (graphic novel) | 1.61× | Literature |
| The Witcher 2: Assassins of Kings | 1.94× | Games |
| Superhero Movie | 1.56× | Movies & TV |
| High School DxD | 1.64× | Movies & TV |
| Rise of the Tomb Raider | 1.68× | Games |
| Terraria | 1.6× | Games |
| Dragon Age: Inquisition | 1.75× | Games |
| League of Angels | 1.54× | Games |
| Steins;Gate | 1.52× | Movies & TV |
| Undertale | 1.69× | Games |
| Super Mario Kart | 1.77× | Games |
| Black Butler | 1.59× | Literature |
| Sora (Kingdom Hearts) | 1.51× | Games |
| X-Men Origins: Wolverine | 1.53× | Movies & TV |
| uncharted 2 | 1.56× | Games |
| Guild Wars | 1.64× | Games |
| The Division | 1.59× | Movies & TV |
| Power Rangers Ninja Storm | 1.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.85 |
| Indulgence | JOY | 1.55 |
| Luxury Orientation | PREMIUM | 1.53 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Convenience Orientation | PREMIUM | 1.35 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
See Consumer electronics audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Consumer electronics have in United Kingdom?
Consumer electronics has an estimated audience of 33,539,628 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Consumer electronics fans?
54.7% of Consumer electronics fans are female, 45.3% are male, with an average age of 43.2 years.
Which brands do Consumer electronics fans like most?
Consumer electronics fans show strongest brand affinity for Apple Maps (1.58×), Power Rangers (film) (1.6×), and Joker (graphic novel) (1.61×) over the country average.
Where do Consumer electronics fans live in United Kingdom?
Consumer electronics fans in United Kingdom are most concentrated in England (reach 25,154,722), South East (reach 4,721,674), and South West (reach 3,341,111). These three regions account for the largest share of the active audience.
What other brands do Consumer electronics fans also like?
Beyond Consumer electronics itself, the audience over-indexes on Power Rangers (film) (1.6×), Joker (graphic novel) (1.61×), The Witcher 2: Assassins of Kings (1.94×), and Superhero Movie (1.56×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.