A data profile of the people who buy, follow and care about Consumer electronics in United Kingdom — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 33,539,628 people in United Kingdom.
The average Consumer electronics fan in United Kingdom is 43.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Joker (graphic novel), Apple Maps, Power Rangers (film), with strongest over-indexing on Joker (graphic novel) (1.61× the country average).
Demographically, the Consumer electronics audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Consumer electronics fan in United Kingdom is balanced, around 43.2 years old, with strong Social Media Usage tendencies and a notable affinity for Joker (graphic novel).
The key figures that characterise the Consumer electronics profile in United Kingdom.
54.7% are female, 45.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.2 |
| Estimated audience size | 33,539,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Consumer electronics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
Where the Consumer electronics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~25M | 1.29× | |
| 02 | West Midlands | ~1.5M | 1.11× | |
| 03 | South West | ~3M | 1.05× | |
| 04 | South East | ~4.5M | 1.02× | |
| 05 | Northern Ireland | ~1M | 1.02× | |
| 06 | East Midlands | ~2.5M | 1.00× | |
| 07 | North East | ~1.5M | 1.00× | |
| 08 | East of England | ~3M | 0.99× | |
| 09 | Yorkshire and the Humber | ~2.5M | 0.98× | |
| 10 | Wales | ~2M | 0.97× | |
| 11 | Scotland | ~3M | 0.94× | |
| 12 | North West | ~3.5M | 0.92× |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Witcher 2: Assassins of Kings | Games | 1.94× | ||
| 02 | Super Mario Kart | Games | 1.77× | ||
| 03 | Dragon Age: Inquisition | Games | 1.75× | ||
| 04 | Undertale | Games | 1.69× | ||
| 05 | Rise of the Tomb Raider | Games | 1.68× | ||
| 06 | High School DxD | Movies & TV | 1.64× | ||
| 07 | Guild Wars | Games | 1.64× | ||
| 08 | Joker (graphic novel) | Literature | 1.61× | ||
| 09 | Power Rangers (film) | Movies & TV | 1.60× | ||
| 10 | Terraria | Games | 1.60× | ||
| 11 | Black Butler | Literature | 1.59× | ||
| 12 | The Division | Movies & TV | 1.59× | ||
| 13 | Apple Maps | Internet & Social Media | 1.58× | ||
| 14 | Xenoblade Chronicles | Games | 1.58× | ||
| 15 | Superhero Movie | Movies & TV | 1.56× | ||
| 16 | uncharted 2 | Games | 1.56× | ||
| 17 | League of Angels | Games | 1.54× | ||
| 18 | X-Men Origins: Wolverine | Movies & TV | 1.53× | ||
| 19 | Steins;Gate | Movies & TV | 1.52× | ||
| 20 | Sora (Kingdom Hearts) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.90× | |
| DIY Mentality | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.75× |
Consumer electronics has an estimated audience of 33,539,628 people in United Kingdom, concentrated in England and South East.
54.7% of Consumer electronics fans are female, 45.3% are male, with an average age of 43.2 years.
Consumer electronics fans show strongest brand affinity for Joker (graphic novel) (1.61×), Apple Maps (1.58×), and Power Rangers (film) (1.6×) over the country average.
Consumer electronics fans in United Kingdom are most concentrated in England (reach ~25M), South East (reach ~4.5M), and North West (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Consumer electronics itself, the audience over-indexes on Apple Maps (1.58×), Power Rangers (film) (1.6×), The Witcher 2: Assassins of Kings (1.94×), and Superhero Movie (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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