A data profile of the people who buy, follow and care about Efficient energy use in United Kingdom — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 4,919,975 people in United Kingdom.
The average Efficient energy use fan in United Kingdom is 46.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Octopus Energy, Sustainable energy, Building, with strongest over-indexing on Octopus Energy (5.74× the country average).
Demographically, the Efficient energy use audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Efficient energy use fan in United Kingdom is balanced, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Octopus Energy.
The key figures that characterise the Efficient energy use profile in United Kingdom.
49.2% are female, 50.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 46.5 |
| Estimated audience size | 4,919,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Efficient energy use audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 10.3% |
| Italy | 7.1% |
Where the Efficient energy use audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.35× | |
| 02 | North East | ~200K | 1.20× | |
| 03 | England | ~3.5M | 1.19× | |
| 04 | Yorkshire and the Humber | ~500K | 1.18× | |
| 05 | Northern Ireland | ~200K | 1.02× | |
| 06 | South East | ~700K | 1.00× | |
| 07 | East Midlands | ~300K | 0.92× | |
| 08 | East of England | ~400K | 0.90× | |
| 09 | South West | ~400K | 0.90× | |
| 10 | Scotland | ~400K | 0.84× | |
| 11 | North West | ~400K | 0.75× |
The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy policy | Home & Garden | 17.66× | ||
| 02 | Plug-in electric vehicle | Cars & Mobility | 16.39× | ||
| 03 | Web application development | Technology & Electronics | 15.11× | ||
| 04 | Honda Jazz | Cars & Mobility | 12.89× | ||
| 05 | Energy conservation | Home & Garden | 10.74× | ||
| 06 | Sustainable energy | Home & Garden | 8.09× | ||
| 07 | Insulated glazing | Home & Garden | 7.27× | ||
| 08 | Heat pump | Home & Garden | 7.21× | ||
| 09 | Alternative energy | Home & Garden | 7.12× | ||
| 10 | Solar power | Home & Garden | 6.06× | ||
| 11 | Octopus Energy | Home & Garden | 5.74× | ||
| 12 | Solar panel | Home & Garden | 5.40× | ||
| 13 | Building | Home & Garden | 4.50× | ||
| 14 | Bank of Scotland | Business & Career | 4.47× | ||
| 15 | Renewable energy | Business & Career | 4.38× | ||
| 16 | We Buy Any Car | Cars & Mobility | 3.58× | ||
| 17 | British Gas | Home & Garden | 3.39× | ||
| 18 | Window | Home & Garden | 3.11× | ||
| 19 | Octupus Energy | Business & Career | 2.48× | ||
| 20 | Toolstation | Home & Garden | 2.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.71× | |
| Quality Awareness | PREMIUM | 2.27× | |
| Need for Security | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Extroversion | THRILL | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Efficient energy use has an estimated audience of 4,919,975 people in United Kingdom, concentrated in England and South East.
49.2% of Efficient energy use fans are female, 50.8% are male, with an average age of 46.5 years.
Efficient energy use fans show strongest brand affinity for Octopus Energy (5.74×), Sustainable energy (8.09×), and Building (4.5×) over the country average.
Efficient energy use fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Efficient energy use itself, the audience over-indexes on Sustainable energy (8.09×), Building (4.5×), Energy conservation (10.74×), and Solar power (6.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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