Octupus Energy Target Market in United Kingdom
Octupus Energy has an estimated audience of 13,284,385 people in United Kingdom. 53.0% are female, 47.0% are male, average age 44.9. Top brand affinities: Sustainable energy, Wikipedia, Photovoltaics, Hobby, Energy.
Top brand affinities include Sustainable energy, Wikipedia, Photovoltaics, with strongest over-indexing on Sustainable energy (3.18× the country average). Demographically, the Octupus Energy audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Category: Business & Career · Type: Brand
Customer demographics of Octupus Energy
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.9 |
| Estimated audience size | 13,284,385 |
Audience persona
The typical Octupus Energy fan in United Kingdom is balanced, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top brand affinities of the Octupus Energy audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 3.18× | Home & Garden |
| Wikipedia | 2.29× | Internet & Social Media |
| Photovoltaics | 5.05× | Home & Garden |
| Hobby | 1.72× | Home & Garden |
| Energy | 1.73× | Home & Garden |
| Esso | 2.53× | Cars & Mobility |
| William Hill (bookmaker) | 1.84× | Games |
| Aldi | 1.55× | Shopping |
| Distilled beverage | 1.59× | Food & Beverages |
| 1.64× | Internet & Social Media | |
| Refrigerator | 2.01× | Home & Garden |
| Volunteering | 1.77× | Politics & Society |
| Betfair | 1.97× | Games |
| Efficient energy use | 2.48× | Technology & Electronics |
| Mobile home | 1.91× | Cars & Mobility |
| Satire | 1.86× | Literature |
| Risk management | 2.13× | Business & Career |
| Solar power | 2.47× | Home & Garden |
| HVAC | 1.76× | Home & Garden |
| Forestry | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.54 |
| Convenience Orientation | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 63.2% |
| Germany | 10.6% |
| Italy | 8.4% |
See Octupus Energy audiences in other countries
More Business & Career audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Octupus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.