A data profile of the people who buy, follow and care about Octupus Energy in United Kingdom — modelled from more than twelve digital signal sources. Octupus Energy has an estimated audience of 13,937,947 people in United Kingdom.
Octupus Energy has an estimated audience of 13,937,947 people in United Kingdom. 53.0% are female, 47.0% are male, average age 44.9. Top brand affinities: Sustainable energy, Wikipedia, Esso, Photovoltaics, Hobby.
Top brand affinities include Sustainable energy, Wikipedia, Esso, with strongest over-indexing on Sustainable energy (3.18× the country average).
Demographically, the Octupus Energy audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Octupus Energy fan in United Kingdom is balanced, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Octupus Energy profile in United Kingdom.
53.0% are female, 47.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.9 |
| Estimated audience size | 13,937,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
The strongest cross-interests of the Octupus Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 5.05× | ||
| 02 | Sustainable energy | Home & Garden | 3.18× | ||
| 03 | Esso | Cars & Mobility | 2.53× | ||
| 04 | Efficient energy use | Technology & Electronics | 2.48× | ||
| 05 | Solar power | Home & Garden | 2.47× | ||
| 06 | Wikipedia | Internet & Social Media | 2.29× | ||
| 07 | Forestry | Home & Garden | 2.22× | ||
| 08 | Risk management | Business & Career | 2.13× | ||
| 09 | Refrigerator | Home & Garden | 2.01× | ||
| 10 | Betfair | Games | 1.97× | ||
| 11 | Mobile home | Cars & Mobility | 1.91× | ||
| 12 | Satire | Literature | 1.86× | ||
| 13 | William Hill (bookmaker) | Games | 1.84× | ||
| 14 | Volunteering | Politics & Society | 1.77× | ||
| 15 | HVAC | Home & Garden | 1.76× | ||
| 16 | Energy | Home & Garden | 1.73× | ||
| 17 | Hobby | Home & Garden | 1.72× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Distilled beverage | Food & Beverages | 1.59× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Community Orientation | OPEN | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Octupus Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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