A data profile of the people who buy, follow and care about Solar power in United Kingdom — modelled from more than twelve digital signal sources. Solar power has an estimated audience of 3,943,375 people in United Kingdom.
The average Solar power fan in United Kingdom is 44.4 years old, more male, and lives primarily in Greater London.
The audience is concentrated in Greater London, Scotland, North West.
Top brand affinities include Alternative energy, Solar panel, Solar lamp, with strongest over-indexing on Alternative energy (36.58× the country average).
Demographically, the Solar power audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Solar power fan in United Kingdom is more male, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.
The key figures that characterise the Solar power profile in United Kingdom.
44.9% are female, 55.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 44.4 |
| Estimated audience size | 3,943,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 38% |
of the worldwide Solar power audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.2% |
| United Kingdom | 5.4% |
Where the Solar power audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.49× | |
| 02 | Scotland | ~500K | 1.35× | |
| 03 | Northern Ireland | ~100K | 1.23× | |
| 04 | North West | ~500K | 1.08× | |
| 05 | East of England | ~400K | 1.00× | |
| 06 | East Midlands | ~300K | 0.99× | |
| 07 | South West | ~300K | 0.97× | |
| 08 | Greater London | ~500K | 0.94× | |
| 09 | South East | ~400K | 0.83× | |
| 10 | North East | ~100K | 0.76× | |
| 11 | Yorkshire and the Humber | ~200K | 0.65× | |
| 12 | West Midlands | ~100K | 0.65× |
The strongest cross-interests of the Solar power audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic effect | Home & Garden | 46.75× | ||
| 02 | Feed-in tariff | Home & Garden | 44.52× | ||
| 03 | Solar inverter | Home & Garden | 39.61× | ||
| 04 | Alternative energy | Home & Garden | 36.58× | ||
| 05 | Solar thermal energy | Home & Garden | 29.30× | ||
| 06 | Solar lamp | Home & Garden | 28.28× | ||
| 07 | Incentive | Business & Career | 27.27× | ||
| 08 | Solar thermal collector | Home & Garden | 21.81× | ||
| 09 | Energy development | Home & Garden | 19.52× | ||
| 10 | Solar cell | Home & Garden | 17.31× | ||
| 11 | Solar panel | Home & Garden | 15.72× | ||
| 12 | Photovoltaic system | Home & Garden | 13.60× | ||
| 13 | Photovoltaics | Home & Garden | 12.31× | ||
| 14 | Heating system | Home & Garden | 11.99× | ||
| 15 | Creative Commons | Technology & Electronics | 9.61× | ||
| 16 | Rechargeable battery | Home & Garden | 9.15× | ||
| 17 | Sustainable energy | Home & Garden | 7.00× | ||
| 18 | Building | Home & Garden | 6.90× | ||
| 19 | Octopus Energy | Home & Garden | 4.91× | ||
| 20 | Renewable energy | Business & Career | 4.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.10× | |
| Quality Awareness | PREMIUM | 2.03× | |
| Need for Security | CONSERVATISM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.58× | |
| Creativity | OPEN | 0.76× | |
| Early Adopter Mentality | POWER | 0.78× |
Solar power has an estimated audience of 3,943,375 people in United Kingdom, concentrated in Greater London and Scotland.
44.9% of Solar power fans are female, 55.1% are male, with an average age of 44.4 years.
Solar power fans show strongest brand affinity for Alternative energy (36.58×), Solar panel (15.72×), and Solar lamp (28.28×) over the country average.
Solar power fans in United Kingdom are most concentrated in Greater London (reach ~500K), Scotland (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Solar power itself, the audience over-indexes on Solar panel (15.72×), Solar lamp (28.28×), Creative Commons (9.61×), and Building (6.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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