A data profile of the people who buy, follow and care about Solar panel in United Kingdom — modelled from more than twelve digital signal sources. Solar panel has an estimated audience of 4,191,754 people in United Kingdom.
The average Solar panel fan in United Kingdom is 45.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Photovoltaics, Toolstation, Photovoltaic system, with strongest over-indexing on Photovoltaics (7.54× the country average).
Demographically, the Solar panel audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Solar panel fan in United Kingdom is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Photovoltaics.
The key figures that characterise the Solar panel profile in United Kingdom.
49.1% are female, 50.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.5 |
| Estimated audience size | 4,191,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Solar panel audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| Germany | 6.1% |
| United Kingdom | 5.7% |
Where the Solar panel audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.38× | |
| 02 | East Midlands | ~400K | 1.31× | |
| 03 | South West | ~400K | 1.29× | |
| 04 | North West | ~500K | 1.18× | |
| 05 | East of England | ~400K | 1.10× | |
| 06 | South East | ~600K | 1.01× | |
| 07 | Scotland | ~400K | 0.93× | |
| 08 | England | ~3M | 0.90× | |
| 09 | Northern Ireland | ~100K | 0.80× | |
| 10 | Greater London | ~400K | 0.79× | |
| 11 | West Midlands | ~100K | 0.78× | |
| 12 | North East | ~100K | 0.78× | |
| 13 | Yorkshire and the Humber | ~300K | 0.77× |
The strongest cross-interests of the Solar panel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home automation for the elderly and disabled | Health | 16.02× | ||
| 02 | Renewable fuels | Politics & Society | 12.55× | ||
| 03 | Solar inverter | Home & Garden | 11.06× | ||
| 04 | Photovoltaic system | Home & Garden | 8.85× | ||
| 05 | Photovoltaics | Home & Garden | 7.54× | ||
| 06 | Electronic engineering | Business & Career | 7.05× | ||
| 07 | Alternative energy | Home & Garden | 6.96× | ||
| 08 | Solar cell | Home & Garden | 6.49× | ||
| 09 | Electrical grid | Home & Garden | 5.36× | ||
| 10 | Solar power | Home & Garden | 4.64× | ||
| 11 | Tesla Supercharger | Cars & Mobility | 3.84× | ||
| 12 | Solar energy | Home & Garden | 3.08× | ||
| 13 | Motorhome | Cars & Mobility | 3.06× | ||
| 14 | Sustainable energy | Home & Garden | 2.69× | ||
| 15 | Toolstation | Home & Garden | 2.58× | ||
| 16 | RVs | Cars & Mobility | 2.58× | ||
| 17 | Octopus Energy | Home & Garden | 2.14× | ||
| 18 | Autotrader | Cars & Mobility | 1.81× | ||
| 19 | Screwfix | Home & Garden | 1.80× | ||
| 20 | Business | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.69× | |
| Extroversion | THRILL | 0.70× |
Solar panel has an estimated audience of 4,191,754 people in United Kingdom, concentrated in England and South East.
49.1% of Solar panel fans are female, 50.9% are male, with an average age of 45.5 years.
Solar panel fans show strongest brand affinity for Photovoltaics (7.54×), Toolstation (2.58×), and Photovoltaic system (8.85×) over the country average.
Solar panel fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Solar panel itself, the audience over-indexes on Toolstation (2.58×), Photovoltaic system (8.85×), Solar power (4.64×), and Alternative energy (6.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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