A data profile of the people who buy, follow and care about Efficient energy use in Spain — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 3,208,117 people in Spain.
The average Efficient energy use fan in Spain is 47.0 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Solar panel, Photovoltaics, Renewable energy, with strongest over-indexing on Solar panel (43.18× the country average).
Demographically, the Efficient energy use audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Efficient energy use fan in Spain is balanced, around 47.0 years old, with strong Sustainability tendencies and a notable affinity for Solar panel.
The key figures that characterise the Efficient energy use profile in Spain.
47.8% are female, 52.2% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 47.0 |
| Estimated audience size | 3,208,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Efficient energy use audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 10.3% |
| Italy | 7.1% |
Where the Efficient energy use audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.28× | |
| 02 | Navarre | ~50K | 1.16× | |
| 03 | Cantabria | ~40K | 1.08× | |
| 04 | Extremadura | ~70K | 1.04× | |
| 05 | Principality of Asturias | ~80K | 1.00× | |
| 06 | Region of Murcia | ~100K | 0.98× | |
| 07 | Aragon | ~80K | 0.98× | |
| 08 | Castilla-La Mancha | ~100K | 0.97× | |
| 09 | Balearic Islands | ~90K | 0.96× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~200K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Community of Madrid | ~500K | 0.87× | |
| 15 | Comunidad Valenciana | ~300K | 0.87× | |
| 16 | Andalusia | ~500K | 0.83× | |
| 17 | Catalonia | ~500K | 0.82× |
The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar panel | Home & Garden | 43.18× | ||
| 02 | Photovoltaics | Home & Garden | 21.98× | ||
| 03 | Window blind | Home & Garden | 21.54× | ||
| 04 | Energy conservation | Home & Garden | 18.65× | ||
| 05 | Electrical wiring | Technology & Electronics | 12.61× | ||
| 06 | Thermal insulation | Home & Garden | 12.31× | ||
| 07 | Photovoltaic system | Home & Garden | 11.32× | ||
| 08 | Electrical network | Technology & Electronics | 10.84× | ||
| 09 | Renewable energy | Business & Career | 10.08× | ||
| 10 | Node.js | Technology & Electronics | 8.91× | ||
| 11 | Iberdrola | Home & Garden | 8.68× | ||
| 12 | Sustainable energy | Home & Garden | 7.28× | ||
| 13 | Solar power | Home & Garden | 7.12× | ||
| 14 | GitHub | Internet & Social Media | 6.41× | ||
| 15 | HVAC | Home & Garden | 5.69× | ||
| 16 | Air conditioning | Technology & Electronics | 5.07× | ||
| 17 | Solar energy | Home & Garden | 4.55× | ||
| 18 | Bankinter | Business & Career | 3.54× | ||
| 19 | IBEX 35 | Business & Career | 2.93× | ||
| 20 | BBVA | Business & Career | 2.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.75× | |
| Need for Security | CONSERVATISM | 2.40× | |
| Career Orientation | POWER | 2.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Creativity | OPEN | 1.01× |
Efficient energy use has an estimated audience of 3,208,117 people in Spain, concentrated in Andalusia and Catalonia.
47.8% of Efficient energy use fans are female, 52.2% are male, with an average age of 47.0 years.
Efficient energy use fans show strongest brand affinity for Solar panel (43.18×), Photovoltaics (21.98×), and Renewable energy (10.08×) over the country average.
Efficient energy use fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Efficient energy use itself, the audience over-indexes on Photovoltaics (21.98×), Renewable energy (10.08×), Iberdrola (8.68×), and Energy conservation (18.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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