A data profile of the people who buy, follow and care about Iberdrola in Spain — modelled from more than twelve digital signal sources. Iberdrola has an estimated audience of 5,358,134 people in Spain.
Iberdrola has an estimated audience of 5,358,134 people in Spain. 46.5% are female, 53.5% are male, average age 46.5. Top brand affinities: Photovoltaic system, Renewable energy, Sustainable energy, Photovoltaics, Solar power.
Top brand affinities include Photovoltaic system, Renewable energy, Sustainable energy, with strongest over-indexing on Photovoltaic system (41.24× the country average).
Demographically, the Iberdrola audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Iberdrola fan in Spain is balanced, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
The key figures that characterise the Iberdrola profile in Spain.
46.5% are female, 53.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 46.5 |
| Estimated audience size | 5,358,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Iberdrola audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 82.9% |
| Portugal | 5.9% |
| Mexico | 1.5% |
The strongest cross-interests of the Iberdrola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 41.24× | ||
| 02 | Photovoltaics | Home & Garden | 15.76× | ||
| 03 | Renewable energy | Business & Career | 14.96× | ||
| 04 | Sustainable energy | Home & Garden | 12.40× | ||
| 05 | Solar thermal collector | Home & Garden | 11.93× | ||
| 06 | Solar power | Home & Garden | 11.37× | ||
| 07 | Solar cell | Home & Garden | 10.79× | ||
| 08 | Energy conservation | Home & Garden | 10.11× | ||
| 09 | Efficient energy use | Technology & Electronics | 8.68× | ||
| 10 | Ethical consumerism | Shopping | 6.93× | ||
| 11 | Solar energy | Home & Garden | 6.41× | ||
| 12 | Sustainable products | Politics & Society | 5.85× | ||
| 13 | Simple living | Politics & Society | 5.72× | ||
| 14 | Compact car | Cars & Mobility | 5.31× | ||
| 15 | Hybrid electric vehicle | Cars & Mobility | 4.39× | ||
| 16 | Solar panel | Home & Garden | 4.26× | ||
| 17 | Innovation | Business & Career | 4.08× | ||
| 18 | Mobile game | Games | 2.48× | ||
| 19 | Energy | Home & Garden | 2.18× | ||
| 20 | IBEX 35 | Business & Career | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.67× | |
| Quality Awareness | PREMIUM | 1.90× | |
| Family Orientation | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Spirituality | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Iberdrola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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