Iberdrola Audience in Spain
Iberdrola has an estimated audience of 5,575,376 people in Spain. 46.2% are female, 53.8% are male, average age 46.5. Top brand affinities: Photovoltaic system, Renewable energy, Sustainable energy, Solar power, Photovoltaics.
Top brand affinities include Photovoltaic system, Renewable energy, Sustainable energy, with strongest over-indexing on Photovoltaic system (44.34× the country average). Demographically, the Iberdrola audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Family Orientation.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Iberdrola fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 46.5 |
| Estimated audience size | 5,575,376 |
Audience persona
The typical Iberdrola fan in Spain is balanced, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 44.34× | Home & Garden |
| Renewable energy | 10.9× | Business & Career |
| Sustainable energy | 8.99× | Home & Garden |
| Solar power | 10.3× | Home & Garden |
| Photovoltaics | 11.86× | Home & Garden |
| Efficient energy use | 7.28× | Technology & Electronics |
| Livemusic | 4.96× | Music & Radio |
| Singer-songwriter | 4.14× | Music & Radio |
| Solar energy | 4.69× | Home & Garden |
| Ethical consumerism | 5.12× | Shopping |
| Champion (sportswear) | 3.57× | Fashion & Accessoires |
| Energy conservation | 9.63× | Home & Garden |
| Hybrid electric vehicle | 5.45× | Cars & Mobility |
| Hair conditioner | 4.02× | Beauty & Wellness |
| Nature | 1.54× | Home & Garden |
| MSN | 2.3× | News |
| Movistar | 2.02× | Technology & Electronics |
| 2.23× | Internet & Social Media | |
| Energy | 2.09× | Home & Garden |
| Škoda Auto | 2.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.95 |
| Family Orientation | CONSERVATISM | 1.72 |
| Quality Awareness | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.34 |
| Community Orientation | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 83.8% |
| Portugal | 5.7% |
| Mexico | 1.4% |
See Iberdrola audiences in other countries
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Iberdrola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.