Iberdrola Target Market in Spain
Iberdrola has an estimated audience of 5,566,648 people in Spain. 46.5% are female, 53.5% are male, average age 46.5. Top brand affinities: Photovoltaic system, Renewable energy, Sustainable energy, Photovoltaics, Solar power.
Top brand affinities include Photovoltaic system, Renewable energy, Sustainable energy, with strongest over-indexing on Photovoltaic system (41.24× the country average). Demographically, the Iberdrola audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Category: Home & Garden · Type: Brand · Subtype: Energy
Customer demographics of Iberdrola
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 46.5 |
| Estimated audience size | 5,566,648 |
Audience persona
The typical Iberdrola fan in Spain is balanced, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaic system.
Top brand affinities of the Iberdrola audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photovoltaic system | 41.24× | Home & Garden |
| Renewable energy | 14.96× | Business & Career |
| Sustainable energy | 12.4× | Home & Garden |
| Photovoltaics | 15.76× | Home & Garden |
| Solar power | 11.37× | Home & Garden |
| Efficient energy use | 8.68× | Technology & Electronics |
| Solar energy | 6.41× | Home & Garden |
| Ethical consumerism | 6.93× | Shopping |
| Solar cell | 10.79× | Home & Garden |
| Innovation | 4.08× | Business & Career |
| Solar thermal collector | 11.93× | Home & Garden |
| Simple living | 5.72× | Politics & Society |
| Energy conservation | 10.11× | Home & Garden |
| Champion (sportswear) | 3.34× | Fashion & Accessoires |
| 2.68× | Internet & Social Media | |
| Sustainable products | 5.85× | Politics & Society |
| Energy | 2.18× | Home & Garden |
| Mobile game | 2.48× | Games |
| Solar panel | 4.26× | Home & Garden |
| Hybrid electric vehicle | 4.39× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.67 |
| Quality Awareness | PREMIUM | 1.9 |
| Family Orientation | CONSERVATISM | 1.84 |
| Individualism | JOY | 1.75 |
| Convenience Orientation | PREMIUM | 1.7 |
| Patriotism | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 83.5% |
| Portugal | 5.7% |
| Mexico | 1.3% |
See Iberdrola audiences in other countries
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Iberdrola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.