A data profile of the people who buy, follow and care about Simple living in Spain — modelled from more than twelve digital signal sources. Simple living has an estimated audience of 2,401,055 people in Spain.
The average Simple living fan in Spain is 44.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Iberdrola, Sustainable energy, Efficient energy use, with strongest over-indexing on Iberdrola (5.72× the country average).
Demographically, the Simple living audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Simple living fan in Spain is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Iberdrola.
The key figures that characterise the Simple living profile in Spain.
68.7% are female, 31.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 44.3 |
| Estimated audience size | 2,401,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Simple living audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
Where the Simple living audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.43× | |
| 02 | Cantabria | ~30K | 1.10× | |
| 03 | Navarre | ~30K | 1.09× | |
| 04 | Extremadura | ~50K | 1.06× | |
| 05 | Principality of Asturias | ~60K | 1.02× | |
| 06 | Region of Murcia | ~80K | 0.99× | |
| 07 | Aragon | ~60K | 0.99× | |
| 08 | Castilla-La Mancha | ~90K | 0.97× | |
| 09 | Balearic Islands | ~70K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~80K | 0.94× | |
| 14 | Comunidad Valenciana | ~200K | 0.91× | |
| 15 | Andalusia | ~400K | 0.90× | |
| 16 | Community of Madrid | ~400K | 0.88× | |
| 17 | Catalonia | ~400K | 0.86× |
The strongest cross-interests of the Simple living audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landfill | Home & Garden | 8.11× | ||
| 02 | Raw material | Business & Career | 7.14× | ||
| 03 | Sustainable energy | Home & Garden | 6.93× | ||
| 04 | Octopus Energy | Home & Garden | 6.93× | ||
| 05 | Environmental protection | Politics & Society | 6.89× | ||
| 06 | Sustainable living | Home & Garden | 6.72× | ||
| 07 | Sustainable products | Politics & Society | 6.25× | ||
| 08 | Zero waste | Home & Garden | 6.25× | ||
| 09 | Efficient energy use | Technology & Electronics | 6.05× | ||
| 10 | Iberdrola | Home & Garden | 5.72× | ||
| 11 | Ethical consumerism | Shopping | 5.65× | ||
| 12 | Solar power | Home & Garden | 4.83× | ||
| 13 | Renewable energy | Business & Career | 4.50× | ||
| 14 | Waste | Home & Garden | 4.28× | ||
| 15 | Recycling | Home & Garden | 3.95× | ||
| 16 | Natural resource | Politics & Society | 3.42× | ||
| 17 | Public health | Politics & Society | 3.15× | ||
| 18 | Vegetarian cuisine | Food & Beverages | 3.07× | ||
| 19 | Healthy habits | Health | 2.97× | ||
| 20 | Gourmet Foods | Food & Beverages | 2.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.09× | |
| Quality Awareness | PREMIUM | 1.78× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Tradition | CONSERVATISM | 0.68× | |
| Patriotism | CONSERVATISM | 0.72× |
Simple living has an estimated audience of 2,401,055 people in Spain, concentrated in Andalusia and Catalonia.
68.7% of Simple living fans are female, 31.3% are male, with an average age of 44.3 years.
Simple living fans show strongest brand affinity for Iberdrola (5.72×), Sustainable energy (6.93×), and Efficient energy use (6.05×) over the country average.
Simple living fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Simple living itself, the audience over-indexes on Sustainable energy (6.93×), Efficient energy use (6.05×), Renewable energy (4.5×), and Ethical consumerism (5.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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