A data profile of the people who buy, follow and care about Natural resource in Spain — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 4,165,221 people in Spain.
Natural resource has an estimated audience of 4,165,221 people in Spain. 58.0% are female, 42.0% are male, average age 44.0. Top brand affinities: Real property, IBEX 35, Caixabank, Ethical consumerism, Simple living.
Top brand affinities include Real property, IBEX 35, Caixabank, with strongest over-indexing on Real property (4.19× the country average).
Demographically, the Natural resource audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Natural resource fan in Spain is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Natural resource profile in Spain.
58.0% are female, 42.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.0 |
| Estimated audience size | 4,165,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Natural resource audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.60× | ||
| 02 | Real property | Home & Garden | 4.19× | ||
| 03 | Simple living | Politics & Society | 3.42× | ||
| 04 | Ethical consumerism | Shopping | 3.13× | ||
| 05 | Luxury real estate | Business & Career | 2.27× | ||
| 06 | Travel website | Travel & Leisure | 2.24× | ||
| 07 | IBEX 35 | Business & Career | 2.22× | ||
| 08 | Refrigerator | Home & Garden | 2.15× | ||
| 09 | Caixabank | Business & Career | 2.05× | ||
| 10 | Innovation | Business & Career | 1.92× | ||
| 11 | Uniqlo | Shopping | 1.92× | ||
| 12 | Charity and causes | Business & Career | 1.91× | ||
| 13 | Wikipedia | Internet & Social Media | 1.88× | ||
| 14 | Local food | Food & Beverages | 1.84× | ||
| 15 | Aldi | Shopping | 1.73× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.73× | ||
| 17 | Julio Iglesias | Music & Radio | 1.71× | ||
| 18 | Bankinter | Business & Career | 1.58× | ||
| 19 | Banco Sabadell | Business & Career | 1.55× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.60× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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