A data profile of the people who buy, follow and care about Natural resource in Brazil — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 7,430,455 people in Brazil.
Natural resource has an estimated audience of 7,430,455 people in Brazil. 66.8% are female, 33.2% are male, average age 39.8. Top brand affinities: Real property, Instagram, Rock music, Medicine, Pop music.
Top brand affinities include Real property, Instagram, Rock music, with strongest over-indexing on Real property (2.34× the country average).
Demographically, the Natural resource audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Natural resource fan in Brazil is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Natural resource profile in Brazil.
66.8% are female, 33.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 39.8 |
| Estimated audience size | 7,430,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Natural resource audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Natural resource audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 3.76× | ||
| 02 | Elizabeth Olsen | Movies & TV | 3.58× | ||
| 03 | Borussia Dortmund | Sports | 3.50× | ||
| 04 | Germany | Travel & Leisure | 3.33× | ||
| 05 | Thiago Silva | Sports | 3.29× | ||
| 06 | Rick and Morty | Movies & TV | 2.90× | ||
| 07 | Duvet | Home & Garden | 2.76× | ||
| 08 | Spanish language | Politics & Society | 2.50× | ||
| 09 | Real property | Home & Garden | 2.34× | ||
| 10 | Bossa nova | Music & Radio | 2.02× | ||
| 11 | MSN | News | 1.89× | ||
| 12 | Michael Jackson | Music & Radio | 1.73× | ||
| 13 | Wikipedia | Internet & Social Media | 1.73× | ||
| 14 | Rock music | Music & Radio | 1.58× | ||
| 15 | BTS | Music & Radio | 1.57× | ||
| 16 | Pop music | Music & Radio | 1.56× | ||
| 17 | Hip hop music | Music & Radio | 1.56× | ||
| 18 | Medicine | Business & Career | 1.54× | ||
| 19 | Internet & Social Media | 1.50× | |||
| 20 | Localiza | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.44× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.