Rascasse Audience Intelligence

Natural resource Audience in France

A data profile of the people who buy, follow and care about Natural resource in France — modelled from more than twelve digital signal sources. Natural resource has an estimated audience of 3,582,036 people in France.

Natural resource has an estimated audience of 3,582,036 people in France. 58.2% are female, 41.8% are male, average age 41.1. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Dentistry, Broadcasting of sports events.

Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (229.13× the country average).

Demographically, the Natural resource audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Sustainability.

The typical Natural resource fan in France is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural resource profile in France.

Audience size
3.6M
in France
Gender
58.2%
41.8% male
Age
41.1
average years
Country rank
#1148
Topic in France
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural resource fans

58.2% are female, 41.8% are male, average age 41.1.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Natural resource audience in France
MetricValue
Female58.2%
Male41.8%
Average age41.1
Estimated audience size3,582,036
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Natural resource audience in France
Age bracketShare%
16-1914%
20-2921%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Natural resource audience comes from France.

Worldwide audience distribution share by country for Natural resource
CountryShare
United States24.4%
Italy5.0%
United Kingdom4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural resource audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural resource audience
#·InterestCategoryAffinity×
01Love & SexKids & Family229.13×
02SelfridgesShopping159.30×
03Christmas GiftKids & Family21.46×
04Kitchen gardenHome & Garden18.43×
05Girl powerPolitics & Society16.55×
06Christmas treeKids & Family16.53×
07VattenfallHome & Garden15.87×
08DentistryBusiness & Career15.57×
09Breast Cancer awarenessHealth13.02×
10Broadcasting of sports eventsMovies & TV12.45×
11RoseHome & Garden10.25×
12Zoom lensTechnology & Electronics9.78×
13New TestamentPolitics & Society8.98×
14Sustainable productsPolitics & Society8.95×
15HormoneHealth7.62×
16Doctor of MedicineBusiness & Career7.18×
17ImprovisationMusic & Radio6.33×
18Real propertyHome & Garden2.07×
19Do it yourself (DIY)Home & Garden1.85×
20WhatsAppInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural resource audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Natural resource audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.13×
SustainabilityBALANCE1.86×
Design AffinityPREMIUM1.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Natural resource audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.87×
Social Media UsageJOY0.89×
Need for SecurityCONSERVATISM0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Natural resource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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